2. The first step was to select the image we wanted to use for
our promotional poster and open it on to Adobe Photoshop. THE IMAGE WE SELECTED TO USE…
Having done this we used the pen tool which allowed us to
select the teddy bear precisely without ruining the edges,
once we had selected the teddy bear we inverse selected
the image so that the background would now be selected.
Now that the background had been selected we could make
adjustments to it, we then desaturated the background
resulting in a construction of the Sin City effect. The Sin City
effects allowed us to keep the object of significance in the
colour while the background remained black and white, we
felt using the Sin City effective was effective as it caused the
teddy to stand out, it was also as though it represented the
past and the present, furthermore because it was a gift from
the artist boyfriend it was as though it suggested that he
was the only thing that brought colour in to the artists life
emphasising her love for him and therefore portraying USING THE PEN TOOL TO SELECT THE TEDDY
elements within our video.
CONTINUED ON
NEXT SLIDE
4. The next step involved adding the album name and website, for this we used the same font we had used on the digipak in
order to keep a constant continuity and create strong brand identity.
5. We then searched on the internet for a picture of a plant as we felt we could use it to depict the growth and strength of
the artist love for her boyfriend, furthermore we felt it suggest that the flower was like the artists boyfriend who
provided her with oxygen and kept her alive metaphorically. We needed to remove the background for the image and
therefore opened it on Photoshop where we selected the background and used the magic wand tool to erase the
background. As well as portraying the artist’s relationship with her lover we wanted to portray the artist’s innocence
and how what she was doing did not make her bad as some people would believe because of their cultural views. We
therefore coloured the plant white in order to portray this as white is a colour which we found that through research
depicts innocence. To colour the plant white we inverse selected the image so the plant would be selected and then
used the paint bucket tool to colour it white.
INVERSE SELECTING THE IMAGE SO THE PLANT WOULD BE SELECTED AND
PICTURE FROM THE INTERNET THEN USING THE PAINT BUCKET TOOL TO COLOUR IT WHITE
6. We then placed the plant on to the promotional poster behind the album name. When placing the
plant we felt that the white font for the Album name blended in too much with the plant and
therefore decided to colour it black as black text would contrast well in front of the white plant. Also
we coloured the white dots in the teddies eyes black using the brush tool as we felt the white dots
caused the product to look slightly unprofessional, furthermore we felt that having the eyes fully
black would represent the tribulation and anguish the artist within our video experiences as black is
a colour which represents both of these feelings.
ONCE WE HAD REMOVED THE DOTS
THE WHITE DOTS IN THE EYE
7. I and Sundas felt that having the plant white caused the attention to be drawn away from the teddy . We
therefore changed it to light grey using the hue saturation tool in order to prevent this. Furthermore we added
the release date as well as text stating “ featuring No.1 hit sensation”, we felt adding “ Featuring number one
hit sensation” would allow the audience to be aware of the success of the artist which in turn could cause
people who didn’t listen to the songs to listen to them.
8. We then added the dark strokes effect to the background.
We felt doing this helped us to construct the atmosphere we
wanted to create better as it added shadows which portray
the tribulation and pain the artist experiences within the
video. Here is what the cover looked like after adding the
effect…
9. We then added the artist’s name which has now become a FIRST WE REMOVED THE BACKGROUND
trademark for the artist and our ancillary task as we have USING THE MAGIC WAND TOOL
used it on the digipak as well as the promotional poster. To
get this font we went on to the site Dafont.com, after
selecting the font we wanted to use we print screened the
page and pasted the print screen on to PowerPoint. On
PowerPoint we cropped the font from the print screen and
saved it as an image so we could open it on to Photoshop
and place it on to our cover. On Photoshop we firstly
removed the background from the font using the magic
wand tool, we also changed the colour of the font to white.
Having done this we overlapped it on to the original poster. WE THEN CHANGED THE COLOUR OF
Furthermore we added the actual CD cover as we felt it THE FONT TO WHITE
would attract the audience due to the intriguing image on
the front cover. Furthermore we felt doing this would make
it easier for people to identify our CD if they went out to buy
it from stores as they would know what to look for.
10. Now we have added quotes from well-known
institutions as these will entice the audience and
work as a marketing strategy as people will believe
these quotes. Furthermore we have wrote pre order
on iTunes as we felt this was an important
convention considering the power of the internet
and how common buying products online is
nowadays. In order to cause the poster to look more
genuine we got the actual iTunes logo from the
internet which we opened on to Adobe Photoshop
and removed the background from using the magic
wand tool. Having done this we overlapped the logo
on to the actual poster and added next to it when it
would be available on iTunes using a similar font and
the same colour as the iTunes. Also at this point we
realised we had made a mistake by writing out now
on and instead changed it to available on as this
made more sense.
11. On other promotional posters we found that
company quotes usually have star ratings next to HERE IS THE IMAGE WE GOT FROM THE INTERNET
them, we therefore decided to incorporate this on to AND OPENED ON TO PHOTOSHOP
our poster. We did this by getting a star of the
internet which we edited on Photoshop by colouring
it black (as it was white) using the paint bucket tool.
Once we had edited the star we overlapped it on to
the promotional poster, however we needed more
than one star and therefore duplicated the star
several times and finally placed stars above the
quotes.
HERE ARE THE STARS WE PLACED
ABOVE THE COMPANY QUOTES.
WE THEN REMOVED THE BACKGROUND AND COLOURED
THE STAR BLACK, NOW WE HAD A STAR WHICH WE
COULD DUPLICATE.
