Questionnaire Analysis

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How old are you?
How old are you?

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When you watch a music video, what
are the first things that stand out to
you?
When you watch
a music video,
what are the
first things that
stand out to you?
The graph suggests that our target audience notices the artist first
when watching a music video, therefore when filming our music
video we should take this into consideration and have our artist as
the main focus. Another factor that stood out was that people
prefer to see an attractive male rather than an attractive female,
this could be due to our target audience being specifically aimed
at females who are generally attracted to the opposite sex.

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What locations/settings do you
expect from a pop video?
What
locations/setting
s do you expect
from a pop
video?
The graph suggests that our target audience would ideally expect
a location consisting of a party. This also tells us that our specific
target audience is attracted to thrill seeking scenery with loud
music and dancing. Tumblr is a popular social networking site that
girls tend to use for inspiration therefore it was the second most
popular amongst our target audience.

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Which artist do you prefer?
Which artist do
you prefer?
From the graph it is evident that Lana Del Rey and Ellie Goulding
were the most popular, this could be due to their high success in
the music industry as they are constantly in the to charts making
them famous and well-known. We could interpret this into our
video by using their current videos as inspiration.

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In a Pop video, would you prefer
performance, narrative or concept
based?
In a Pop video,
would you prefer
performance,
narrative or
concept based?
The results show that a narrative based video was the most
preferred style. From this we can conclude that a story based
music video would be ideal for us as it would be the best suited for
our target market.

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Yes No
Do you like it when the lyrics match
the visuals?
Do you like it
when the lyrics
match the
visuals?
The fact that the majority prefer that the lyrics should match the
video suggests that we should also do this as it would raise
popularity of the music video and artist.

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Which music video do you like?
Which music
video do you
like?
The most popular music video amongst our target audience was
Major Lazer ‘Lean On’. The reason behind this could be due to his
rising popularity in the charts over the summer of 2015. The video
was also very intriguing as it was filmed in India which made it
interesting to watch. We could use this video as inspiration in
terms of filming in a unique place.

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What themes do you expect in a pop
video?
What themes do
you expect in a
pop video?
The participants were asked to choose two options and the most
common combination was romance and partying. This would
suggest that our target market would expect these two themes to
be interlinked in a pop video. We could incorporate this by having
the location set at a party with an element of romance applying to
it too.