This document contains questions about music preferences, expectations for a music video, and descriptions of a hypothetical song and artist. It asks about genres of music listened to and reasons for enjoyment, what could be expected to be seen in a music video for a pop track, whether the respondent would enjoy hearing the track on the radio, what it makes them think of and feel, the preferred media platform to watch a music video, expected colors and props in the music video, and how the main artist could be imagined to look.

1. Age
Under 18 18-24 24-40 40+
1.
How old are you?

2. Gender
Male Female
2.
Are you male or female?

3. • Younger people chose genres including pop/chart music, R&B, soul and
rap music
• Older people chose genres including pop/chart music on the radio, jazz,
rock and smooth
• Reasons for pop = light hearted, easy to listen to, can sing along, fun,
elevation
• Reasons for others = different genres for differect moods, eclectic taste,
reminds them of a better time
What genre of music do you most regularly listen to and why do you enjoy
it?
3.

4. • Dancing, singing and happy vibes
• Bright colours and lighting
• Phone calls from all sorts of places
• Random clips
• Lip syncing ‘call me’
• Colour red flashing with connotations of love and excitement
• Storytelling and some performance
• Phonebox/talking on phones
My song falls under the genre of pop. What would you expect to see in a
music video for this track?
4.

5. What sort of video
Narrative Performance
5.
What do you think my music video should be?

6. Song likeability
Not at all Okay Like it Really enjoy it
6.
How much would you enjoy the track if you heard it on the radio today?

7. • Happiness/singing/dancing along
• The 80’s
• Makes me want to dance
• Makes me nostalgic of younger years and youth
• Top of the pops
• Promiscuity and excitement
When you hear this song, what do you think of and how does it make you
feel?
7.

8. Media platform
YouTube TV Social Media Other
8.
On what media platform would you watch a music video?

9. • red – green – pink – yellow – black – white
• Sunshine
• Dark with contrast of bright lights like in a club/disco
• Illuminous colours
• Phone box’s through the decade
• Cars and transport
• Furniture
• instruments
What colours and props would you expect to see in a music video for
this track?
9.

10. • Look from the 80’s
• Big bold hair
• Extravagant make-up
• A woman dressed to impress
• Female
• Blonde
• Fashionable in a strange way
• Eccentric and stand-outish
What could you imagine the main artiste looking like?
10.