2. What are the codes and
conventions of this genre?
Conventions
• Artists are dressed in fashionable
and stylish.
• The artists are portrayed as
happy and content with their
lives
• Songs are normally about love
and relationships
• Pop magazines have bright, bold
colours which are associated
with positive things
codes
• Fun and light hearted
• Party atmosphere
• Relating to their audience
• Bright colours
• Attractive men and
women showing every is
perfect
4. Can you link the magazines
to the previous slide?
The magazines all have main images that are studio shot
not of them are live shots from a concert.
All the artist are dressed in stylish fashionable clothing.
These magazines have bright colours in their colour
scheme, none of them are dull.
The artists are smiling and happy in their photographs
non of them look sad or angry showing that these artist
are happy and content with their lives.
They are all actractive and perfect none of them are
stereotypically ugly.
5. Is this a main genre, a sub-genre
or a hybrid genre?
• This is a main genre born out of rock and roll.
• It has several sub-genres:
• Adult Contemporary
• Britpop
• Pop/Rock
• Soft Rock
• Teen Pop
6. How wide/ small is
the target audience?
Audience/fans- who are they?
Demographics/Psychographs?
7. Target audience
Pop music's target audience is most likely
to be young people around the ages of 16-
24. It is aimed mostly at teens and usually,
a majority of the time, at young females. A
stereotypical target audience of pop
would normally wear clothing from a
relatively "mainstream" store such as New
Look, Primark or Topshop. They would
wear everyday brands that are usually on
trend and in all of the fashion magazines
such as Look or In Style.
People who fit in the target audience
seterotype for pop music are most likely
to listen to artists that are frequently on
the radio and in the top 40 charts such as 1
Direction, Taylor Swift and Beyonce and if
buying a collaborative album in a shop this
audience is most likely to be seen buying
from the top 40 chart and albums such as
the "Now That's What I Call Music"
collaborations or “Pop Party”.
8. Define and categorise the
genre – what distinguishes it?
• Pop music often borrows elements from other
styles including urban, dance, rock, Latin and
country.
• Pop songs are short to medium-length, 2- 3
minuets.
• Pop songs are written in a basic format often
the verse-chorus structure, as well as the
common employment of repeated choruses,
melodic tunes, and hooks.
9. Key artists in the
development of
the genre
• 1950’s - Nat King Cole, Rosemary
Clooney, Perry Como, Dean
Martin, Tony Bennett, Peggy Lee
and Ella Fitzgerald.
• 1960’s – The Beetles.
• 1970s- Elton John, Fleetwood
Mac and ABBA.
• 1980’s - Madonna, Cyndi Lauper,
Prince, Michael Jackson, Janet
Jackson, Whitney Houston,
Lionel Richie, Cher, Hall & Oates,
David Bowie, Bruce Springsteen,
Don Henley, John Mellencamp,
George Michael, Tiffany, New
Kids on the Block, Debbie
Gibson, Wham!
10. Key artists at the
moment
1 Direction, Katy Perry, Ariana
Grande, Lorde, John Legend,
Beyonce, Bastille, Ed Sheeran, Sam
Smith, Chris Brown,Cheryl, Taylor
Swift and OneRepublic
11. Public perception of the genre – is it a popular
genre with mainstream appeal or more niche?
• Pop music used to be a term solely associated
with ‘popular music’
• But now it is a genre of itself and has become
even more popular because many radio
stations across the country play just pop music
because it has so many artists performing in
that genre.