The document summarizes findings from a questionnaire about audience preferences for music videos. Key findings include: - Most respondents preferred performance-based videos over narrative-based videos for the artist's role. - Common expectations for pop videos were attractive people, dancing, fashion, and entertainment. - Surprising or disappointing elements included cartoons, stereotypes, and indecent images. - The group will apply these insights when conceptualizing and producing their own pop music video, focusing on performance, appropriate costumes, narrative elements, and engaging camerawork.

1. Audience Questionnaire
findings:
For all 10 questions!

2. Question 1:
How old are you?
<10 11-15 16-18 19-25 26-32 33-40 41-50 51-60 61+
8
7
6
5
4
3 Age
2
1
0
<10 11 to 16 to 19 to 26 to 33 to 41 to 51 to 61+
15 18 25 32 40 50 60

3. Question 2:
What is your gender?
Male Female
Male
Female

4. Question 3:
Which are your favourite music genres?
Pop Rock R n' B Rap Punk Blues Jazz Classical HipHop
Alternative/Indie
Pop
Rock
R n'B
Rap
Punk
Blues
Jazz

5. Question 4:
What is your favourite music video?
Michael Jackson - Thriller
N Dubz - We Dance On
EXO K - Mama
Block-B - Nillili Mambo
Psy - Gangnam Style
Shaggy - Wasn't Me
Rihanna - Love The Way You Lie
Madonna - Like a Prayer
One Night Only - Say You Don't Want
It

6. Question 5:
What did you like about this video?
Dancing
2 What is liked
about favourite
1.5 music videos
Meaningful Colours
1
0.5
0
Entertaining Narrative
Special
Props (cars)
Effects

7. Question 6:
What do you expect to see in a pop video?
Attractive people
Fashion
Good image
Dancing
Entertaining What is expected to
be shown in a pop
Possible narrative
video
Artist singing
Beach setting
Action
0 2 4 6

8. Question 7:
What disappoints you if featured in a pop video?
Cartoons Dissapoints if
No link 2
Black and shown in a pop
between video 1.5 White image video
and lyrics
1
Naked bodies/
indecent 0.5 Stereotypes
imges… 0
Errors Too cheesy
Boring/
Bad narrative
repetetive

9. Question 8:
What costumes would you suggest for a pop
video?
4
3.5
3
2.5
2
1.5
1
0.5
0
Costume

10. Question 9:
What setting/location do you think suits a pop
video?
3
2.5
2
1.5
1
0.5
0
Setting/location

11. Question 10:
Which of the following do you prefer the artists
role to be on their own video?
Narrative based (acting) Performance based (story
telling)
Narrative
based (acting)
Performance
based (story
telling)

12. Applied to our music video
research:
These findings will be taken into account whilst our group are planning the
concept and decising which elements to include in our music video for a
song of the pop genre.
The feedback will also be useful when producing the video itself as, for
example, the effect of including camera movement and experimenting with
different camera angles in the video could reflect the “action” aspect of music
videos and make our finished product more entertaining than if every single
shot was a still, straight cut image from the same angle.
With regards to this our music video will involve a panning shot and various
types of shot, such as a close up or long shot, and we even intent to include
a shot from a bird-eye view.
Many people also liked videos that included a narrative of some
sort, however a majority of people claimed to prefer performace-based
videos concerning the role of the artist. Therefore, our own music video will
involve a narrative of two characters, implying the break down of a
relationship (a theme that is appropirate for the song lyrics) who will appear
throughout as part of the video. However, the singer will not have a part that
involves acting and will have a performing role throughout the video which
promotes them as an artist if they are seen to be singing in their own music
video.

13. Applied to our music video
research:
We are also aware that a majority of the people who took part in the
questionnaire were disappointed by the exposure of scantiy clad
bodies in music videos which we will fully respond to by ensuring
each character and the singer in our video will be dressed decently.
This will also avoid distracting from the song itself or the artist’s
peformance which will allow their music (the product being
promoted) to be enhanced by the video and not overpowered by it.
What the audience expect to see in a music video is also important
in our planning as it gives us, as the producers, an indication of the
types of costumes and setting/location an audience would expect to
see in a pop video. For example, most of our audience expected to
see a narrative which we have previously expressed will be an
element of our own video. The audience also expected the
characters and artist to wear casual clothes as costume which we
agree with in order for the audience to be able to relate more to the
artist through their costume.