Musician's promotion strategy discusses Alicia Keys' promotion of her album "Girl on Fire" as a case study. She released the album date and cover months in advance. She released a single early to preview the album. She did live performances to build audience interest. A week before release, she did a YouTube/Google+ session playing and explaining each song, giving fans insight into the lyrics and her intentions. This level of connection with fans helped explain her vision and likely contributed to the album's success.

1. Musician’s Promotion Strategy
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2. promotion
• We can easily say that some
musicians/artists are as great marketers
as the ones that do it for a living
• In a time where there is promotion in every
corner, one element remains key to
success – sending a clear message

3. promotion medium
Musicians/artists today focus more on
online promotion; but do not skip the
traditional TV & Radio

4. social media
• Social Media has become a very powerful
source for musicians/artists to
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5. social media
Typically, musicians/artists use

6. case: Alicia Keys
Album:
Release Date:

7. before Girl on Fire went out
• Release date and album cover unveiled more than
3 months before
• A single, released months before - to give a feel of
what the album is going to be
• Live performances - to warm up the audience for
the album
• Album-related videos, photos, posts shared
constantly

8. the best part
• A week before the album release, Alicia Keys
“made history” - as she put it
• She did a never-done-before, YouTube
streamed, Google+ hangout fan session; a
guided tour through the Girl On Fire album
• Played all the songs; for each song she told the
story behind it and its meaning

9. why is this important?
• Many times people listen to music without even
hearing the lyrics
• Other times, even if we are paying attention to the
lyrics, we cannot make sense of what is being said
• As a musician/artist, sharing/explaining to your
audience what you want to pass to them with your
music is a very powerful element to your success
• Alicia Keys did it so great and at the perfect moment –
a week before the album release