The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.

1. Age
Under 18 18-24 24-40 40+
1.
How old are you?

2. Gender
Male Female
2.
Are you male or female?

3. • Younger people chose genres including pop/chart music, R&B, soul
and rap music
• Older people chose genres including pop/chart music on the radio,
jazz, rock and smooth
• Reasons for pop = light hearted, easy to listen to, can sing along, fun,
elevation
• Reasons for others = different genres for different moods, eclectic
taste, reminds them of a better time
What genre of music do you most regularly listen to and why do you
enjoy it?
3.

4. • Dancing, singing and happy vibes
• Bright colours and lighting
• Phone calls from all sorts of places
• Random clips
• Lip syncing ‘call me’
• Colour red flashing with connotations of love and excitement
• Storytelling and some performance
• Phonebox/talking on phones
My song falls under the genre of pop. What would you expect to see in
a music video for this track?
4.

5. 5.
What do you think my music video should be?
What sort of video
Narrative Performance Concept Hybrid
Those who said
other, paired
performance and
narrative and also
concept on a few
occasions

6. Song likeability
Not at all Okay Like it Really enjoy it
6.
How much would you enjoy the track if you heard it on the radio
today?

7. • Happiness/singing/dancing along
• The 80’s
• Makes me want to dance
• Makes me nostalgic of younger years and youth
• Top of the pops
• Promiscuity and excitement
When you hear this song, what do you think of and how does it make
you feel?
7.

8. Media platform
YouTube TV Social Media Other
8.
On what media platform would you watch a music video?
Those who said
other, either said
MTV or radio

9. • Red – green – pink – yellow – black – white
• Sunshine
• Dark with contrast of bright lights like in a club/disco
• Illuminous colours
• Phone box’s through the decade
• Cars and transport
• Furniture
• Instruments
What colours and props would you expect to see in a music video
for this track?
9.

10. • Look from the 80’s
• Big bold hair
• Extravagant make-up
• A woman dressed to impress
• Female
• Blonde
• Fashionable in a strange way
• Eccentric and stand-outish
What could you imagine the main artiste looking like?
10.