This document contains the results of a questionnaire given to the target audience of a pop rock artist. [1] The majority of respondents were female aged 16-18 who are currently in education. [2] The target audience prefers modern pop rock artists and music videos on YouTube. They also identify most with being adventurous and driven. [3] The target audience expects pop rock music videos to include a narrative with singing and elaborate settings. They prefer a hybrid narrative/performance style video over just a performance.

1. Audience Research

2. 1. What gender are you?
The results from my questionnaire imply that women
make up most of the audience for my chosen genre (pop
rock). However, I know more females than males, which
is why more females responded to it. On the other hand,
in person I know more females than males than are a fan
of the pop rock genre.

3. 2. What age are you?
My research proves that my
chosen genre appeals mainly to a
younger audience. Only 6 people
that responded are over 18 and
most of the respondents are
between the ages of 16-18. 24/31
respondents are in some form of
education (including the party
entertainer, face painter and
‘supreme leader..’ This reinforces
the fact that the pop rock genre
appeals mainly to a younger
audience.
3. What is your occupation?

4. 4. Which of these do you most identify with?
This information helps me identify my target audiences’
psychographic. The top two identities that my audience
most identify with are the explorer and the aspirer. This
means that the majority of my audience are adventurous,
driven and focused.

5. 5. Which of these artist are you most likely to listen to?
According to this, my
target audience prefer
to listen to modern
pop rock artists over
the older artists. They
also prefer the most
popular artists to listen
to. For example, the
most popular modern
artist is The Script, a
very well known band.
The most popular older
artist is Nirvana, a very
well known and iconic
band.

6. 6. On which of these platforms are you most likely to view music
videos?This tells me
that my target
audience’s main
platform used
to watch music
videos is
YouTube. This is
useful because
artists have
their own
YouTube
channels that
they use to post
their music
videos and
audio.
This lets me know that my music video has to be
posted to YouTube if I want to gain as many views
as possible.

7. 7. Would you prefer a narrative pop rock videos or a performance
pop rock video?
This tells me that my target audience prefer a hybrid video structure
(performance and narrative). It also lets me know that just a
performance structure is the least liked, which implies my audience
only like a little bit of performance in the video. This allows me to plan
my video based on what my audience prefers, which in this case is a
narrative structure with a bit of performance.

8. 8. What are your expectations for a pop rock video?
This lets me know that my audience expect a pop rock
video to mainly include a mixture of singing and a story.
The second thing my audience expects to see in a pop
rock video is elaborate settings. Once again, performance
is not really expected to be in a pop rock video. This
means that the video I create will have to use mainly a
narrative structure to accommodate to my target
audiences expectations.

9. 9. Have you seen any of these pop rock videos?
This proves my audience has seen a range of music videos in this genre: both
new and old. The most watched video is Wake Me Up Before You Go Go, and
iconic song from the 80s. The second most watched music video is Paradise, a
very popular modern song. This tells me that my audience are familiar with a
range of pop rock videos, which makes their opinions less biased.

10. 10. Do you prefer 70s/80s pop rock or modern pop rock?
This is very close, but the majority of my audience prefer modern pop rock over
the 70s/80s. This helps us choose what conventions to use as 70s/80s pop rock is
quite different to modern pop rock. We know that most of our audience prefer
modern pop rock, so we will try to follow modern conventions. However, we
might use some conventions from 70s/80s pop rock videos as it is still liked by
many.

11. 11. What characters would you expect to see in a pop rock music
video narrative?
This tells me that my audience expect the character to be either cool and
collected, a rocker or loud and boisterous. These character types are most
common in modern pop rock videos. This implies my audience prefer the
conventions from modern pop rock. The least expected character types
are over energetic and cheesy and flamboyantly dressed. These
characteristics are conventional in 70s/80s pop rock videos. This tell me
that my audience do not expect conventions from the 70s/80s to be in
the video.

12. 12. What costumes would you expect to see in a pop rock music
video narrative?
The most voted for costume that my audience expects to see in a pop rock music
video is black skinny jeans and a plaid shirt. This is a conventional outfit for the pop
rock genre (both artists and fans) and is used a lot in modern pop rock videos. The
second popular costume choice is a black leather jacket. This costume is common
within the rock genre and it connotes rebellion and recklessness, which is also a
narrative convention for this genre. The costume types typical in 70s/80s pop rock
are the least popular answers. This lets me know my audience prefers a modern
costume in a pop rock music video.

13. 13. What setting would you expect to see in a pop rock music
video narrative?
This helps me decide what setting is appropriate for my music. It also
helps me accommodate to my audiences’ expectations of the setting.
The most popular answer is “abandoned warehouse”, which has been
used a lot in pop rock music videos. However, this is a difficult setting
to find, so we may have to use another option.

14. 14. Do you prefer a fast or slow tempo for a Pop Rock song?
This helps us decide what song to use for our music video. We can use
either a medium tempo or a fast, upbeat tempo as they have a similar
amount of votes. This also helps us decide what camera shots and
editing techniques to use as the pace of the song is usually linked to the
visuals.

15. 15. Which editing/camera style do you prefer in a Pop Rock video?
This lets me know what my audience prefers/expects to see in a
pop rock music video. The most popular answer is “cross
cutting between the artist and the narrative”. This links to
question 7 where they said they would prefer a hybrid structure
(both performance and narrative). This helps us decide what
editing to use and what camera shots to use with it.

16. 16. What colours would you expect to see on a pop rock album
cover?
This helps us decided what colour scheme to use for our
digi-pack. The most popular answer was “vibrant and
contrasting”, which is a convention for the pop rock genre.
This helps us reinforce convention while accommodating to
our audiences’ expectations.

17. 17. What images would you expect to see on a pop rock album
cover?
This helps us decide how to design our digi-pack. We will use
typical digi-pack conventions like the name of the album and
the name of the artist. We will then use pop rock
conventions to help show what genre the album is from. We
will use a photo of the artist as that is what the audience
expects, but it also a typical feature of pop rock album
covers.

18. 18. Out of these print adverts, which is the most likely to persuade
you to buy the album?
This helps us decide what design is the best and what one we
can take ideas from to help us create a good advert.
According to this, older adverts are more persuading than
modern adverts. This means we will have to copy older
conventions to create a persuading advert.

19. Please give ___ a rating
This lets us know what
album covers are
appealing and what
album covers are not
that good. This helps
us know what designs
intrigue their audience,
which allows us to
know what design style
to take ideas from.