This document analyzes the results of a genre popularity questionnaire. It finds that the most popular genres among the 16-30 age group are Pop and EDM. The internet, especially YouTube, is the most common way for this age group to listen to music. When creating a music video that appeals to fans of Pop and EDM, the analysis recommends including a narrative, relationships, flashing lights/colors, and emphasizing the artist's brand. Characterization and themes should be exciting yet avoid objectification or meaningless content. The target audience has disposable income of £15-30 monthly.

1. Genre Popularity Questionnaire Analysis
1) What is your gender?
More
2) What is your age?
Gender
Females Males
Age
Below 15 16-25 26-35 36-45 46 and over

2. Ages 16-30 seemed to like the genres EDM and Pop the most.
3) What is your preferred genre of music?
Most Popular Genres- Pop and EDM. The songwe will choosewill beof both genres (mixed). This is
because itwould make the songand video appealingto a majority of our target audience (age 16-30).
4) Where do you listen to your preferred genre of music?
Preferred Genre
Indie Pop Rap Jazz Musical RNB Reggae EDM Rock Other
Method Of Access
Radio Internet Music Store TV Friends Other

3. The internet (YouTube, iTunes, illegal websites,etc.) seems to be the most popular way for people to
listen to their favouritemusic,this is convenient as our final music videos will beuploaded onto YouTube.
5) What do you expect to see in a music video of your preferred
genre?
As we have decided to use a song from both the Pop and EDM genres, we have decided to use the
expectation of a narrativewith relationships(Pop convention) and flashinglights/ colours(EDM
convention) to make it appealingto a larger amount of people.
6) How important is the album art on the cover CD?
Expectations
Relationships Concerts Flashing Lights and Colours Partying/clubbing

4. Most people rated the albumcover art as beingconsiderably important.We will hencetailor/styleours to
conform to the stereotypes of Pop and EDM (makes it appealingto the target audience).
7) Would you want to see the artist within the music video?
8) Would you purchase a magazine if your favourite artist on the
cover?
0
1
2
3
4
5
6
7
Insignificant(1) 2 3 4 Very Important(6)
Rating Given
No. of People
ArtistAppearance
Yes No

5. This indicates thatmost of our target audienceare dedicated and loyal fans.Hence, emphasizingon the
artist’s brand in our video will make it more appealing.
9) Describe how your specified genre video is (rating out of 5).
Dedicated Fan
Yes No Maybe
Sexualisation
Sexy(1) 2 3 4 Non Sexy(5)
Excitingness
Exciting(1) 2 3 4 Dull(5)

6. Mood
Happy(1) 2 3 4 Depressing(5)
Beats
Upbeat(1) 2 3 4 Slow(5)
Colour
Colourful(1) 2 3 4 Plain(5)
Dancing
Bouncy(1) 2 3 4 Flat(5)
Message/Meaning
Meaningful(1) 2 3 4 Meaningless(5)

7. Since, the two most popular genres are Pop and EDM, we will conformto the stereotypes of these genres.
This means that our chosen song will beexciting (Pop and EDM convention), colourful (EDM con.) and
meaningful(pop con.). We do not want to sexualizeour characters as wewant to avoid ‘The Male Gaze’ as
said by Laura Mulvey.
10) Do you like remix productions of artists’ music?
11) What is your monthly income?
This shows how our target audienceconsists of mostly collegeand university students who might have a
part time job and/or supportfrom their parents to maintain their lifestyle.The priceof the song would
range from £2- 5 so that they will beableto afford it.
Remixes
Yes No
DisposableIncome
£10-15 £15-20 £20-30 £30-50