2. Background:
• Taylor Alison Swift (born December 13, 1989) is an American singer-
songwriter, from Wyomissing Pennsylvania.
• Taylor moved to Nashville, Tennessee at the age of fourteen to pursue a
career in country music.
• She is a young age of 22, with a huge fan base and success pattern.
• As a philanthropist, Swift supports arts education, children's literacy,
natural disaster relief funds, LGBT rights, and charities for sick children.
• Taylor is known for her hook-laden, narrative songs about her experiences
as a teenager and young adult. As a songwriter, she has been honoured
by the ‘Nashville Songwriters Association’ and the ‘Songwriters Hall of
Fame’.
• The release of Swift's self named debut album in 2006 established her as a
country music star.
• "Our Song", her third single, made her the youngest person to single-
handedly write and perform a number one song on the country chart.
• She received a Best New Artist nomination at the 2008 Grammy Awards.
• Taylor is known as “America’s Sweetheart” and has often appeared on
national talk show Ellen DeGeneres.
3. Fan base & target audience:
• Taylor Swift has an active fan base, and many of her supporters follow her
on her social networking sites, of which she is a part of.
• Her ‘Vevo’ account on YouTube has over 1,605,117 subscribers, with over
1,017,117,839 video views in total.
• Her country music is honest and true, which attracts a similar audience,
who can relate to her emotional songs.
• Her main target audience include young females aged between 12-18,
those who are old enough to understand her lyrics and also can afford to
go and see her.
• Her self written music, comes from a life long love of country music, and
her music centres around love, the problems she has faced and her life in
stages- from childhood to adolescence.
• Her target audience quite often can relate to her music and lyrics, and can
identify with the country twang.
4. Social networks:
• Taylor Swift has her own official twitter page, with over 20,500,000
followers.
• She also uses a MySpace account, and has a Facebook page to subscribe
to, with over 35,447,630 likes and subscribers.
• Taylor uses her social network accounts to her advantage, and also has
lots of fans who are not online.
• She announces tour dates, upcoming albums and new singles via her
twitter feed, often adding a hash tagging method and getting things to
‘trend’ world wide.
• Taylor’s last album, Red, has already sold 543905438975 million copies
worldwide, with the help of her Facebook, Twitter and Myspace accounts.
• With the help of her own website, taylorswift.com –Taylor can keep her
fans interested, by introducing merchandise, live blogging and fan forums.
5. Style/Image:
Music: Clothing:
•Country twang, evokes innocence.
•Modern, up to date, poppy- keeps •Down to earth, not
the fans interested. revealing, positive for her
•The lyrics are moving and will tug at fans.
people’s heart strings.
•Her own lyrics, more personal,
intimate with audience.
•Comfortable in her music, it is
essentially the best part of her.
6. Style/Image:
Music: Clothing:
•Country twang, evokes innocence.
•Modern, up to date, poppy- keeps •Down to earth, not
the fans interested. revealing, positive for her
•The lyrics are moving and will tug at fans.
people’s heart strings.
•Her own lyrics, more personal,
intimate with audience.
•Comfortable in her music, it is
essentially the best part of her.
