- The document discusses the results of a questionnaire about music videos. It asked people about their music preferences, expectations for different music genres, ideas for a narrative and props for a pop music video. - Pop music was the most popular genre among respondents and they expected to see stories, dancing, bright colors and costumes in a pop video. Respondents felt a narrative was important to convey the song's meaning. - Suggestions for props and settings in a pop video included countryside, beaches, studios and fashionable clothing. The most memorable videos used editing, multiple celebrities, subjective camerawork and were colorful, unique and included dancing.

1. Questionnaire
analysis

2. Question 1- what is your
age and gender?
For question one we asked people their age
group and gender so that we could compare
the type of music people listen to at different
ages and genders.

3. Question 2- What genre(s) of music do you
listen to and what conventions would you
associate with the music video?
40%
21%
24%
15%
Genre
Pop
Rock
Indie
R&B
The genre, pop, was the most popular genre
meaning it has a large target audience. This supports
our decision to chose a pop song for our music video
as we want to gain a large audience. People across
all ages chose pop as their favourite genre meaning
the age demographic will be large so our music
video will appeal to a wide range of people.
People expected to see a story (love story), dancing,
a club atmosphere and bright colours in a pop music
video. In a rock video they would associate a strong
focus on the band with the video. This is also true with
the indie genre as they want to be able to see the
artist as well as there being a narrative. People who
chose R&B as the genre that they listen to would
expect there to be dancing and both slow and fast
paced shots in the music video.

4. Question 3- Do you feel it would be a
good idea to have a narrative/ storyline
in our music video to convey the
meaning of the song?
• All apart from one of the respondents said yes it would be a good idea to
have a narrative in our music video. A few of our respondents said:
“Yes- makes the song easier to understand”
“Yes as long as there is a clear ending even if it is a “cliff-hanger”
“Yes narrative linking to lyrics”
“It could have a moral”
• This results means we will show a narrative through in the music video so that
the audience can understand the lyrics and their meaning. As well as that
we want to use symbolism and produce a “moral” as on respondent
suggested through the storyline.

5. Question 4- We were thinking about choosing pop
as the genre for our music video. What props and
setting would you expect to find in a music video
for this genre?
• There were many props and settings suggested, for example, people from the
age bracket ‘10-15yrs’ said a storyline where someone has “lost a friend”; “bright
lighting, fashionable clothing and the countryside” and “a stage with artist
performing.” Respondents between 16 and 20 years said the would expect to see
“a light, bright, open area”, more than one character singing”, “young people
having fun/ facing problems and “illegal activities” . As well as that they suggested
there would be a “crowd and dancing”. Answers from 21-30yrs included “
dancing and a narrative”. Most 31- 50 year olds said settings and props would
include “ the countryside/ a studio, trendy clothes”, “ on the beach or at a music
festival”. Finally someone from the 51-60yrs age bracket said they would expect to
see “big wigs” in a pop music video. This has not been mentioned in the other age
categories however it could link to music from the 70s and 80s.
• Due to the results, we will chose a bright setting and use high key lighting to reflect
the tone of the song. We may also use a countryside side setting and the
characters in our music video will also wear fashionable clothes.

6. Question 5- Who is you
favorite artist and why?
• There was a wide variety of artists suggested by the respondents of our questionnaire. The artists chosen
differed in each age range.
• 51-60 years- Rose Royce, Earth, wind and fire.
• 41-50 years- Simply red, Tom Jones, Bruno Mars, James Bay- they were chosen because of “their voices”.
• 21-30 years- Calvin Harris because his music is “upbeat” and The script as their songs are “meaningful”.
• 16-20 years- Ed Sheeran and Lady Gaga because they “like their sons”; Clean Bandit because they are
“different”, Example because they are “upbeat”, Mumford and sons, imagine dragons and Bastille,
Taylor Swift, 5 seconds of summer because “they have good music and are hot”, James Bay and
George Ezra because their songs are “meaningful” and One direction and The vamps.
• As there was a wide range of artists suggested as the respondents favorite we have chosen to use the
genre, pop as it will appeal to a wide target audience. This is because we want our music video to be
watched and liked by people of different ages and genders.

7. Question 6- Where do you watch
music videos (e.g. YouTube, music
channels, I pod)
18%
14%
59%
9%
Where you watch music
videos TV
Music
channels
YouTube
• YouTube was the most popular
method of viewing music
videos. This could reflect the
younger age range that we
asked as we gathered results
from mostly people aged
between 16 and 20 years. This
is also useful as YouTube
makes it easier to publish our
music video and we can also
reach larger audiences for free.
It is also easier to promote our
video because we would be
able to embed YouTube videos
on Facebook which is also a
cost free way to market our
music video.

8. Question 7- What are the best/
most memorable music videos
you have seen?
• Taylor Swift, ‘Bad Blood’ was the most popular video as there people suggested it. This could be
because it quite new and also because there is a lot of editing and also other celebrities in the
video meaning it appeals to a wide audience.
• Michael Jackson, ‘Thriller’ was also memorable. Someone said they remember it because of the
“dancing”.
• Another popular music video was One direction’s ‘ Night Changes’ as the viewer feels like a
participant in the music video due to the use of subjective treatment.
• Meghan Trainor’s ‘Lips are moving’ was mentioned as one respondents favorite video because it
was “colourful” and “people moving”.
• Due to the video being “unique”, someone said that Sia’s “Elastic Heart” as their most memorable.
• After looking at these results we want to ensure our music video stands out as for being unique. We
found that dancing was also a popular feature in music videos so we will incorporate this into our
product.