1. Age
A. 13-15 B. 16-18 C. 19+
C,B,B,A,B,A,B,A,A,B,C,B,B,B,C,A,C,A,B,C,B,C,B,B,B,B,B,B,B,B,B,B,B,B,
B,B,B,B,B,B,B,B,B,B,
13-15= 6 16-18= 32 19+= 6
target audience= 16-18
Gender
F= female M=male
M,M,M,M,F,M,M,M,M,F,M,F,M,F,F,M,M,M,M,M,M,M,F,F,F,F,F,F,F,F,
M,M,F,F,M,F,F,M,M,F,F,M,M,F,F,
Male- 24 Female- 20
Our audience is predominantly male
Do you watch music videos?
Yes= Y No=N Sometimes=S
S,S,Y,S,Y,Y,S,Y,Y,Y,S,Y,Y,Y,N,Y,Y,Y,Y,S,Y,Y,S,Y,S,Y,S,S,Y,S,S,S,S,Y,Y,Y,
S,Y,S,Y,Y,Y,N,Y
YES=26 NO=2 Sometimes=16
Music videos are certainly in demand and many people we
questioned watch them

2. How do you watch music videos?
MTV Base, I don’t, tv, tv, tv and online, tv, tv or online, tv, tv online
and phone, tv, tv, tv and online, tv, tv and online, online, tv and
online, online, online, tv, online, tv and online, online, tv and online,
tv, tv and online, tv, tv, online, tv, tv, tv and online, tv, tv and online,
tv,tv, online, tv, online, tv, tv, online, online, tv, online
TV= 31 I don’t= 1 Online= 12
Most of the people questioned watch music videos on TV
Does a music video affect how you view a song?
Yes=Y No=N Sometimes=S
Y,N,N,N,Y,Y,S,Y,Y,N,N,Y,Y,Y,N,S,S,Y,Y,S,S,Y,N,Y,S,N,S,N,S,S,N,Y,S,Y,Y
,Y,N,S,Y,S,Y,S,N,Y,
Yes=19 No=12 Sometimes=13
This shows us how important the video will be on how it influences
and entertains our audience
Do you prefer music videos that have a definite narrative?
Yes=Y No=N
N,N,Y,N,Y,Y,Y,N,Y,Y,N,N,Y,Y,N,Y,Y,Y,Y,N,Y,Y,Y,N,N,N,N,N,N,Y,Y,Y,Y,
N,Y,Y,Y,N,Y,Y,N,N,N,Y,
Yes=25 No=19
Our music video needs a definite narrative as it seems that it is very
important

3. In a music video do you like to see ‘live performance’ footage?
Yes=Y No=N
Y,N,N,Y,N,Y,N,N,Y,Y,Y,Y,N,N,N,Y,Y,N,Y,N,Y,Y,N,N,Y,N,Y,Y,Y,N,N,Y,Y,
N,N,N,N,N,N,Y,N,N,N,N,
Yes=19 No=25
People prefer to see live performance footage but maybe we
should use it because it is an alternative rock song
In a music video do you prefer the lyrics and footage to relate to
each other?
Yes=Y No=N Depends on song=D
Y,D,D,N,Y,Y,Y,N,Y,D,D,D,D,D,Y,D,D,D,Y,D,Y,D,Y,Y,D,D,D,N,D,Y,Y,Y,Y,
Y,D,Y,Y,D,D,Y,D,D,D,D,
Yes=18 No=3 D=23
Depends on the song and yes scored highest here so it will be good
if the lyrics can relate to the song
Do you listen to alternative rock?
Yes=Y No=N Sometimes=S
N,N,N,N,Y,N,Y,Y,N,N,N,S,Y,Y,S,N,S,Y,S,S,N,S,Y,Y,N,Y,Y,Y,S,Y,N,N,S,S,
Y,Y,N,S,Y,Y,Y,N,Y,S,
Yes=18 No=15 S=11
A lot of people watch alternative rock so they will know the
conventions that we need to put in
What do you expect to see in an alternative/rock music video?
Location=L Props=P Costume=C

4. C,L,L,C+P,C,C,C,LIVE,P,C,L,LIVE,L,C,P,L+P,P,C,L+C AND
P,LIVE,P,L,P,P,P,L,P,LIVE,L+C,C,L,LIVE,L,C,P,C+L,C+P,C,C,L+LIVE,C,P,C
,C,
This questions shows that the majority expect dark colours and
locations which involves live performance with props such as the
instruments
What would put you off watching a music video?
Confusing video, bad song, repetition, pop music, nothing, slow
boring video, video and song having no relation, nothing, dull
location, length (too long or short), song, song, violence dull
storyline and repetitiveness, bad song, doesn’t fit the lyrics, bad
music, nothing, bad lyrics, poor editing and bad song, too long and
boring, song, dull, miming, disjuncture, song, song or scary footage,
live footage without instruments, dull set and no props, nothing, no
women, just live footage, violence, bad band, fake, poor quality and
too many visual effects, disjuncture, nothing, promiscuous, too
fake, fake, fake, fake, fantasy, fake
Fake things clearly are a no go area as the people we questioned
prefer a more natural setting
How do you buy music?
Shops=S Online=O Download=D Fileshare=F
D,F,D,F,S,D,D,O,O,O,O,S+D,S,D,D,D,F,S+O+D,S,O,S,O,S+O,D,D+F,S,O,
F,S,S,D,F,S,F,S,O,D,O,O+F,D,F,S,D,D,
Shops=12 Online=12 Download=16 File share=7

5. Downloading seems the most popular so we know are album
artwork has to stand out
What would make you buy a CD?
Artist=A Cover=C Not for download=N Price=P Charts=CH
Reviews=R Song=S
N,A,C,C,A,C,P,P,CH,R,R,A,A,C,A,C,A,A,R,A,C,R,A,S,A,A,A,C,A,S,S,A,A+
C,C,C,S,S,S,S,S,P,S,A,A,
Artist=17 Cover=11 Not for download=1 Price=3 Charts=1
Review=4
Song=8
The artist is important for the people buying the album so we have
to market the band accordingly
How important is the cover art when buying a CD?
Important=I Not Important=NI
I,NI,I,I,NI,I,NI,I,I,I,I,I,I,I,I,NI,I,I,NI,NI,NI,I,I,I,I,I,I,I,I,I,I,NI,NI,I,I,I,I,I,I,I,I,I,
NI,NI,
Important=33 (75%) Not important=11 (25%)
This shows how important cover art will be as I said before
What magazines do you read?
Yes=Y No=N
Yes=21 No=23
N,Y,N,Y,N,N,Y,N,Y,N,N,N,Y,N,N,N,Y,Y,N,N,N,Y,Y,N,Y,Y,Y,N,Y,N,N,N,Y
,Y,Y,N,N,Y,Y,Y,Y,N,Y,N,
There are still a lot of people who buy music magazines despite the
majority not purchasing them so this is still an important aspect

6. How would expect an alternative/rock band to have their image
portrayed?
Dark and scary, stand out colours, dark colours, dark clothes, posing
shots, dark costume, dark make up, dark make up, natural, dark
colours, dull costume, natural location and pose, natural pose and
neutral colours, dark colours, natural outdoor setting, quirky
costumes bright colours, funky colours, dark scruffy, dark, gothic,
dark, dark, dark, vintage, dark colours, natural, dark colours, grungy
colours, unique grungy, dark colours, natural, grey, natural, dark
colours, natural/weird/unique, dark atmospheric, vintage/retro,
dark, colourful, dark and arty, unique and arty, dark, posed, natural,
dark/unique/natural, dark and wild
Dark colours are clearly important to people for the mood of the
song
What info would expect to see in an artist/bands magazine
advertisement?
Name of members=15
Album name=35
Current singles=26
Photos of band/artist=41
Live performance photos=9
Tour dates=13
Review Quotes=23
Record label=16
Other=3

7. We need to focus on pictures of the band because that’s what
people expect to see and would be comfortable viewing
What would you like to see in an artist/band magazine advert?
Sales info, genre, unique, images, images, promotions, images,
latest single, images, info, images, images, tour dates, images,
images, info, images, album cover, logos album cover, images, info,
unique, where to buy the album, don’t know, album name images,
album name images, colourful, images, website, website, info,
images, bright colours, price, images, info, reviews, quotes,
websites, review, album name images, images, website, website,
info, info, members, website, website, quotes,
Information and pictures of the album were the main focus points
for the people we asked so we must focus on these areas
What would you expect to be the main focus of the advert?
Photos=37
Info=8
People clearly feel that photos will grab their attention so this is an
important part to focus on