The survey results showed that the target audience was mostly female aged 16-18. Most participants watched music videos for entertainment and to understand the artist's vision. Favorite music videos included "Let Forever Be" for its originality, "No Handlebars" for its animation and message, and "Bad Romance" for its unusual style. Most participants preferred music videos with a balance of effects, colors, and lighting over those that were too simple or excessive.

1. Target Audience Research
Results

2. Although I tried to give Gender
out my questionnaire to
many people, my results
have shown that I had
more female than male
participants. Which
means I have to be
careful when analysing
results as a whole, as Female
they could be biased to
Male
female viewers more
than male viewers. The
age range of most of my
participants ranged
between 16-18 and so I
should also be wary that
the results collected
represent quite a young
audience.

3. Do you watch It was interesting to see that the majority
music videos? answered „Yes‟ to watching music videos
(only one person said no).
When asked to elaborate answers
included:
“It‟s
interesting!”
Yes IT‟S FUN
No
“Sets the
songs mood” “To see
the artist
“Boring!” [or ideas]”

4. Type of music listened to
7
6
5
4
3
Column1
2
1
0

5. Favourite music videos:
1) Let Forever Be- The Chemical brothers
 http://www.youtube.com/watch?v=s5FyfQDO5g0
“Very original, not
sure how they made
it, very interesting”

6. 2) No Handlebars- Flobots
 http://www.youtube.com/watch?v=HLUX0y4EptA
“I like the
animation and it
has a good moral”

7. 3) Bad Romance- Lady Gaga
 http://www.youtube.com/watch?v=qrO4YZeyl0I&ob=
av2e
“It‟s unusual”

8. 4) Thriller- Michael Jackson
 http://www.youtube.com/watch?v=4V90AmXnguw&o
b=av2n
“The narrative is
engaging”

9. Others:
 Many answered that „no‟ they did not have a
favourite music video, which could show they like a
variety or don‟t like music videos in general.
 Some said they like music videos with elements of
comedy.

10. Do you prefer music videos that are slow or
fast?
Pace
Slow
Fast

11. Other information collected:
 The number one favourite place to consume music
videos on was again showing how
digitally orientated today's audiences are.
 Special effects were favored by most in music videos
as it made it more interesting to watch.
 There was a balance between bright colours/natural
lighting to be used in a video, but excess of neither
was liked. This shows that a combination of both
would be put to better use.