The document summarizes the results of a questionnaire about music preferences. 15 people responded, including 8 girls and 7 boys ranging in age. The questionnaire found that pop music was most popular, followed by alternative and metal. It also found that YouTube was the most common way to watch music videos and that people expect music videos to include elements like action, dancing, excitement, and storyline. The document concludes that people generally prefer a hybrid music video format incorporating both narrative and performance elements.

1. Questionnaire Results

2. 1.
I asked 15 people in total,
8 girls and 7 boys

3. 2.
 I asked a wide range of ages because I
know the music isn't that current, so older
ages will recognise the music.

4. 3.
 From this I found that pop music was most popular, then
alternative and metal. I think much of „pop‟ comes under a
large bracket, nowadays top 40 influences many peoples taste –
but I fell dance elements to the top 40 are coming back

5. 4.
 I found that YouTube was the most common, as it is easily
accessible to a wide audience, as they can instantly watch their
favourite music video. It was then TV as music channels like
MTV often do „top 20‟ tracks from a certain artist. Of course
this appeals to a certain audience.

6. 5.
 This shows that the target audience watch videos monthly, this
may be due to an unmissable video, or a new release that cant be
missed. People often watched them weekly, since they were
watching television.

7.  What do you expect in a music video?
1.Action and thrills
6. 2.Dancing
3.Exciting
4.A plot line, not just standing there otherwise there‟s not much point in the video
5. A variation of scenes and costumes
6.Sexy ladies
7.I like the video to link to the lyrics
8.Originality
9.Iconic situations
10. Interest
11.A story line
12.Performance
13.Guitars and drums
14.Lip synching
15. Party
 From this I conclude that people want to see action, interest and upbeat editing to keep the
video exciting, most people prefer the hybrid video, which is most common in pop music
videos. I will also include various outfits and costumes to keep amplify the lyrics. Like
artist such as, Lady GaGa have done – this will keep it fresh and original

8. 7.
 From this I conclude people want to see a hybrid video,
using both narrative and performance in the video.

9. Overall
 From this research I conclude, that the many of the different
genres of music have a similar format in a music video,
performance, narrative etc. and that the way they vary from each
other is from the artist image. So I will keep the my artist image
prominent.
 I have also found that no matter how old someone is they can
enjoy music from any generation, showing that to target an
audience is to do with age.
 I will make my music video a hybrid and include different
costumes outfits, exciting camera angles and fast editing to make
it exciting, I will also give it an original element by not sticking
to the “stereotypical dance” video, this will give it originality
and crush the idea of stereotypes (in music)

10. 8.
 With the different ways to get music, download is the
most common, as it is the fastest and most accessible
way to get music. Some people are still buying the CD
as it is also easy to take to different places.

11.  Who is your favourite artist/band?
1,Maroon 5
9. 2.Stevie Wonder
3. Ben Howard
4. You Me At Six
5.Avenge Sevenhold
6. Adele
7. Jonny Cash
8. The Beatles
9. Velvet Underground
10. Olly Murs
11. The Smiths
12. Aretha Franklin
13. The Cribs
14. Mumford and sons
15. Rihanna
 I found a wide range of different bands/artists as people found it hard to chose
between different genres and the various artists. The target audience research
was aimed at different ages, not a specific type of person because I felt that
was too stereotypical, personally I like all different kinds of music and don‟t
like to narrow it down to a „type‟ – therefore I aimed to target different ages.
This shows the variation of music out there and how even nowadays are still
listening to artist like The Beatles and Velvet Underground who are not bands
of this generation

12. 10.
 As I‟m doing a dance music video I wanted to see what the
audience wanted to see included in the video – I think by
putting in dancing it will successfully represent the music
genre