This document summarizes information about 8 individuals who participated in a focus group. It provides details about each person's gender, age, occupation, hobbies, and radio preferences. The individuals represent a range of ages from 13 to 48 and occupations including education, employment, and home duties. Their interests include social media, music, television, gaming, and spending time with friends and family. Their preferred radio stations are Radio 1, Capital, and Radio 1 Extra and they enjoy genres like pop, chart, house, and alternative music.

1. FOCUS GROUP

2. Ruby Towers
• Sex: female
• Age: 17
• Occupation: in education, studying a levels
• Hobbies: loves reading magazines, keeping up to date with current affairs and
fashion. Loves social media and stalking her favourite celebrities, especially music
artists.
• Radio preferences: Listens to Radio 1 Breakfast show in the mornings on her travels
to school and Capital. Prefers chart/pop music and her favourite artist is Dua Lipa.
• Mainstreamer, Aspirer.
PRIMARY

3. Amy Luff
• Sex: female
• Age: 25
• Occupation: ‘house wife’, looks after 2 year old son full time
• Hobbies: loves relaxing and various watching TV programmes. Always
listens to music in her house. Loves discounts and sales, always looks for
bargains when purchasing something.
• Radio preferences: Listens to various radio shows, which ever one is playing
a song she likes at a time. Usually listens to radio 1 and radio 1 extra.
• Mainstreamer, Struggler.
PRIMARY

4. Ryan Luff
• Sex: male
• Age: 19
• Occupation: studying at university
• Hobbies: loves music. Spends his spare time djing. Goes to lots of concerts and
festivals. Open to a wide range of music, especially house genre.
• Radio preferences: Listens to various radio shows but more in the evenings when there
are more house/party genre music. Usually listens to radio 1 and capital.
• Explorer, Succeeder.
PRIMARY

5. Sophia Franklin
• Sex: female
• Age: 21
• Occupation: studying at university
• Hobbies: loves partying and going out with friends. Always goes to concerts of
her favourite artists. Loves fashion and keeping up to date with styles and
celebrities.
• Radio preferences: Listens to chart music, especially happy, dynamic music.
Favourite artists are Dua Lipa and Ariana Grande
• Aspirer, Succeeder.
PRIMARY

6. Ollie Warner
• Sex: male
• Age: 13
• Occupation: in education, at secondary school
• Hobbies: loves playing video games and listening to music. Listens to a more
alternative genre of music. Likes to play video games against his friends and listen to
music with them.
• Radio preferences: Sister always listens to the radio in the car with him and he is quite
fond of the music played on Radio 1 Breakfast show. Prefers popular alternative
artists such as Fall Out Boy and Twenty One Pilots.
• Mainstreamer, Struggler.
SECONDARY

7. Alex Cortes
• Sex: female
• Age: 48
• Occupation: Works as a receptionist in a hospital but spends most of
• her time looking after her teenagers
• Hobbies: loves walking her dog and going out for lunch with her friends. Always cleaning and
cooking for her children and driving them to different places.
• Radio preferences: Listens to various radio shows, which ever one iis situation suited. Favourite
programme is Loose Women, favourite radio show is Radio 4 but usually listens to radio 1 because it
is her children’s preferred station. Prefers the popular, sing a long chart music that is played on radio 1
but also enjoys the throwback songs radio 1 play from 2000s as forms nostalgia for her.
• Succeeder, Reformer.
SECONDARY