The document discusses research into preferences of a target audience aged 16-30 for a pop/EDM music video. It analyzes factors like preferred artists, expectations for music videos, and how the audience finds new music. The key findings are that relationships and narrative are important to include per pop music conventions, while colors should also be incorporated for broader appeal. The video will be uploaded to YouTube for easy access by the target demographic.

1. Analysis
1) What is your gender?
2) What is your age?
Our target audience for the EDM and POP song will range from 16-30.
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Gender
Male Female
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Age
Under 15 16-25 26-35 36-45 46 and over

2. 3) Who is your preferred artist of the Pop genre?
4) What is it that you like about your preferred artist?
We will select a song from popular artists and use their styles/brands in our video to
keep the video attractive to the audience.
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ArtistPopularity
Taylor Swift Justin Bieber Selena Gomez
Pia Mia Katy Perry Elle Goulding
One Direction Miley Cyrus Ariana Grande
Others
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Reason for Popularity
Very Talented (vocals) Looks/Personality Music/Beats

3. 5) What do you expect to see in a pop music video?
We will follow the convention of having a narrative portraying relationships as this will
help make the video more relatable or impactful.
6) How important is the music video to follow common
convention?
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Stereotypes
Relationships
Style in Clothing(Fashion/Trend)
Performance
Colours/Patterns
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Importanceof Convention
Insignificant(1) 2 3 4 Very Important(5)

4. We will use some POP conventions like portraying relations and having a narrative but
we will also have EDM conventions like colours to make the video appealing to a wider
group of people.
7) Would you want to see the artist within the music video?
8) How do you find out about the latest songs?
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ArtistPresence
Yes No
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Category 1
Access
Music Store Radio Internet MP3
TV Friends Other

5. We will upload our video on YouTube (easy access of the target audience).
9) Would you purchase a pop music magazine?
10) Do you listen to the specified genre often?
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Popularity of POP
Yes No Maybe
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Popularity of POP
Yes No

6. Having a song of the EDM genre too would be beneficial in this case as it would attract a
wider audience.
11) Describe your opinionof a pop music video.
12) Do you like remix productionsof Pop and EDM
music?
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Excitingness Happiness Sexiness Fast Paced Colourfulness Bounciness Meaningfulness
No.ofPeple
Rating
Style
Rated 1 Rated 2 Rated 3 Rated 4 Rating of 5
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Remix Popularity
Yes No