The group created a questionnaire with 10 questions that was given to 10 members of their target audience aged 15-21 in order to analyze the results and improve their music video ideas. Based on the responses, the group found that their target audience preferred pop, dance and indie music genres and artists like Beyoncé. They also preferred music videos with locations like beaches and festivals that had a happy, summery vibe with dancing. Respondents suggested some changes like adding more of a storyline or shots in London to the group's original music video idea.

1. As a group we created a questionnaire
formed of 10 questions and handed it to 10
members of our target audience.
Individually we have now analysed our
results in the hopes that we can improve
our ideas to suit our audience.

2. 15
16
17
18
19
20
21
15
16
17
18
19
20
21
Age
Our target age group is in the range 15-
21, so this is the age group we handed
our questionnaires to.We handed it to
this age group so that we could gather
information about what they look for in
a music video and whether our ideas
were suitable.We didn’t ask any 19 year
olds meaning that we do not have a
representation of their opinion.The
main ages that we asked were 15,16,17
and 21 so these will be well represented
in our data.

3. 9
1
Female
Male
Gender
Our music video is mainly aimed at
females however we also handed one
questionnaire to a male who could be
interested to find their opinion so
that we could attract a wider
audience where possible.

4. 0
1
2
3
4
5
6
7
Student Waitress Retail Bank
Occupation
The most common occupation
in our age range is students,
this gives us an idea of the
lifestyle of our target audience.
Students are stereotypically
the people who go out clubbing
and partying which should be
reflected in our video.They are
also known to be quite short of
money which is something that
we could consider in our video.

5. 0
0.5
1
1.5
2
2.5
3
3.5
Genre
What is your Favourite genre of music?
The most popular genre was chart or pop music, when creating our video we should
look at the popular videos of this genre to ensure that our audience would enjoy
ours. Our song would fall into this as a subgenre but would mainly fall into the
dance genre which was the second most popular along with indie, this means we
are targeting the correct audience for our song.There was also someone who said
they enjoyed a wide variety of music which meant they are likely to enjoy our song.
A small minority preferred heavy metal and house music representing a proportion
of our audience that would not enjoy the video.

6. What artists music videos do you like
best?Why?
1. Beyoncé – such a
great idol
2. Beyoncé
3. Beyoncé because
people are
always dancing in
them
1. Sia – like
the concept
of it and the
dancing
1. Rihanna
– Like her
image 1.
Michael
Jackson
1. Ben Howard –
Keep your head
up because it’s a
happy and
uplifting song
1. Ariana
Grande –
because she’s
original
1. Metallica –
there is always a
deeper meaning
1.
Disclosure/
Rudimental
Beyoncé was the
most popular artist
so we should take
inspiration from her
music videos.We
should also look at
video’s from the
other artists
suggested and
consider the reasons
why our target
audience liked them
and incorporate this
into our video.

7. • Moshpits
• A pretty setting and interesting theme
• Good locations/settings to set the tone and mood of song
• Women
• A storyline/romance
• People having fun but I’d also like a story
• Dancing, Happiness, Summer
• Some kind of action
• A good happy feeling vibe
• Good Dancers
What would you like to see in a music
video?
From this we have found that we
would need good locations, our
original thoughts are festivals and
the beach. A summery and happy
vibe should be present, so we
should therefore use bright lighting
and upbeat shots. Some people
also wanted to see dancers which is
something we will consider.

8. 7
5
5
5
3
Locations
Beach
Festival
Party
Club/Bar
Theme Park
What locations would you like to see in
the video?
We gave them a list of 5 locations we
were considering, so that we would
know whether we should film there.
The most popular location was the
beach so we definitely need shots of
this in our video, our majority of shots
are likely to be on the beach. Festivals
parties and clubs were the next most
popular so we will film here where
possible.Theme Park was the least
popular so we may film here but only
include limited amounts of the shots
in our video.

9. 0
1
2
3
4
5
6
1 2 3 4
Artist
Which Artist do you think should be
featured in the video?
We showed them pictures of 4 artists that could potentially be in our video,
the most popular was number 4, Leanne, so she will be the artist that we
use.

10. • Fits the song
• A really good idea and would be enjoyable to watch
• Good idea
• An energetic video with lots of fun and enthusiasm
• A good idea because the song is quick paced so it sounds fitting
• Good idea
• Good idea
• Good if carried out well
• It needs more depth
• It sounds interesting
What do you think of our idea?
Overall, our target audience seemed to think that
our idea was good and so we have decided to
stick to our idea and make small improvements.
One person did add that it needed more depth
however we think as the majority enjoyed it we
will not change our idea completely.

11. • I would add a storyline
• Maybe add more storyline
• Could follow a roadtrip storyline
• Include more locations such as London or
Shopping
• ---
• Have people dancing in the background
• Add shots in London, this is an iconic place and would help viewers relate
to the video
• Maybe adding more editing transitions
• Have shots of people dancing
• No
Would you make any changes to our
idea? It was suggested that we should
follow a storyline of some kind which
is something that we will consider, it
was also suggested that we add shots
in London so we will try and make
time to do this. One other suggestion
that stood out was dancers so this
may be something we could add to
our video to draw in our target
audience.