The document summarizes the results of a survey about audience preferences for pop music videos. 20 people aged 12-25 were asked questions about what they look for in pop music videos featuring female artists. Key findings include that sexy imagery and dance routines are common expectations, and that performance-style videos without storylines are generally preferred. YouTube is the primary platform for watching music videos. Upbeat, fast songs tend to be favored over slower songs. The survey provides guidance for creating an effective pop music video.

1. Pop Music Video –
Audience Research

2. How Old Are You?
I asked 20 people in total to
Amount of people complete my questionnaire
12 focusing more on people
aged 16-19 as they are the
target audience I would like
10 to aim my music video at.
But I also asked a few older
and younger people as well
8
so I had a wider view of
responses
6
Amount of people
4
2
0
Age 12-15 Age 16-19 Age 20-24 Age 25+

3. Gender?
I asked a even amount of males to
females so that I could get a general
Gender response to the questions I wanted
to ask so I could see how men and
women viewed pop music videos to
give me a even unbiased response
to the questionnaire so the
information would then prove more
useful to me
Male
Female

4. What springs to mind when you think of a
pop video with a female lead singer?
Sexy, Hot, Beautiful, Cute, Young, Attractive,
Dancing, Relationship Problem.. These are
the characteristics that sprung up the most
with the responses that I received & these
are usually things that you do see in the
everyday pop music video so I think that
these reposes will be very useful when it
comes to creating my own pop music video.

5. Would you prefer a performance based pop
music video or one with a storyline?
I got some mixed
answers to this
question as many
people preferred
a performance
based music
video rather than
one with a
Both
storyline, yet
some people Performance
waned to see Storyline
both so that
would be
something
important to
consider when I
go to plan and 0 5 10
then make my
own music video.

6. What music video channel do you
watch the most?
Viva
4 Music
. Smash Hits
Kiss
MTV Hits
0 2 4 6 8 10
The music video channels I chose were pretty mainstream and generally play the
same music but I found out most people generally like to watch MTV Hits which plays
many current and old pop music videos.

7. What radio station you listen to the
most?
Radio Stations
Choice FM
Radio 1
Kiss 100
Capital FM
1Xtra
Again I decided to chose pretty mainstream radio stations that play the type of
music that I have chose for my pop music video, so the responses I have got are
pretty even. But from this I can now see that the majority of the people I have
asked listen to Radio 1 and Choice FM.

8. What words spring to mind when
you think of a pop music video?
Fun, Glamorous, Colourful, Cheesy, Dance
Routines, Up Tempo, Energetic..These are the
replies that I had got in response to the question I
asked, these characteristics are seen in many music
videos today, they do generally sound like the
classic characteristics of older pop music videos as
the genre of pop music has now become so wide
and contains many different types of music with
more original music videos. But these
characteristics are something to bear in mind when
it comes to creating my own music video as these
are the things that people usually relate to pop
music videos.

9. On what platform do you usually
watch music videos?
Amount of people
16
14
12
10
8 Amount of people
6 Youtube seems to be the
place where many people
4 watch their music videos
2 even more than watching
them on tv. This is helpful
0 then it gives me more
Youtube Tv iTunes ideas on how I could
promote my own music
video and where would be
the best place for it to be
to receive the most
attention.

10. Would you prefer a fast up tempo
video or a slower more musical
song?
Fast
Slow
Many people said that they would prefer to see a music video with a fast up tempo
song as it has the ability to wow you more with the visuals with a dance routine
etc. Yet many said they would like to see a music video that focuses more on the
lyrics and meaning of the song with a slower beat.

11. How do you usually download your
music?
No of people
14
12
10
8
6
4 No of people
2
0
From my results I was able to see that not many people actually buy their music anymore off paying
sites and applications. Now many usually chose to download their music off places like Youtube and
Utorrent and other downloading sites. Even though it is actually illegal many people don’t want to pay
the price that many providers charge for the music as they say that it is too expensive so this is useful
to keep in mind when I want to promote my own.

12. Does a good music video make you
want to buy the track
.
Yes
No
This was interesting because their was a mixture of responses to this question as lots of people
wanted to buy the track because they thought that the music video was good so in some cases it
seems like the music video carries the track. Yet in some it doesn’t as some didn’t like the music
video at all but they thought that the track that went to the music video was better than the
actual visuals of the music video itself

13. Do you like to watch male or
female artists in music videos or
both?
.
Male
Female
Both
Through asking a even mix of males and females I am now able to see that many people
like to see female performers over male ones, yet something didn’t mind either one, but
this would be something to bear in mind when I then go to make my own.