Most respondents to the music video questionnaire preferred a narrative-based, solo artist music video shot outside rather than in a studio. They found narrative videos to be more meaningful and relatable, and outdoor shots to seem more natural and require more effort. Solo artists were seen as more committed than groups. Respondents also expressed preferences for certain artists and songs based on qualities like talent, style, beats, storylines, and meaning.

1. AUDIENCE FEED BACK
FROM MY POP MUSIC VIDEO QUESTIONNAIRE
I made sure my questionnaire reached a wide audience by doing
the following:
• Asking both genders
• Asking media and non media students
• Asking different age ranges

2. WOULD YOU PREFER A NARRATIVE BASED
VIDEO OR A MORE PERFORMANCE BASED
VIDEO?
Video structure
narrative
performance
Some of the comments I found interesting:
• A narrative based has more meaning
• A narrative is more relatable
• A narrative closes off interpretation and the
audience is more likely to see it the way the artist
intended
• A performance aspect is less boring and more
energetic

3. DO YOU PREFER A GROUP OR A SOLO
ARTIST?
30%
Some of my audience preferred a
group because they are more fun
and you get more vocal variation.
70%
Most of my audience prefer a solo artist
because they seem to be more
committed, easier to follow and you feel
a more personal connection with them.

4. DO YOU PREFER A MALE OR FEMALE
ARTIST?
Males were thought to
be:
• Better dancers
• More emotional
• More genuine
40%
Women were thought to
be:
• Full package
• Attractive
• Better singers
Both genders are said to
be more relatable than
the other but it depends
on gender of audience
member.
60%

5. WHAT IS YOUR OPINION ON
ICONOGRAPHY?
I find it clichéd
and pointless…
It helps to
make sense
of the story
More
relatable,
meaningful
storylines
It’s a
fun
quirk
It’s clever and
looks good
Clear
picture of
what song
means

6. WOULD YOU PREFER A MUSIC VIDEO TO BE
SHOT OUTSIDE OR IN A STUDIO?
Outside won completely by taking 100% of the votes.
Here’s why:
• It is more natural
• Seems like more effort has been put in
• You get better shots with more variation
• It makes the video more relatable as you can set it
in familiar surroundings
• It makes the artist more relatable, seeing them in
the real world.

7. WHO IS YOUR FAVOURITE POP ARTIST AND
WHY?
Talented
singer
Distinctive
style and
sound
Good
beat and
good
storylines
Her songs
are based
on her life
events
Catchy
tunes
Her songs
have
meaning
Happy
music
Her
behaviour
is
outrageous

8. WHAT IS YOUR FAVOURITE POP SONG?
As you can see there is a
wide variety of artists and
songs in this genre. Most
people said they chose
the songs for the
catchiness of the tune or
the upbeat and happy
sound. Others said they
found the songs relaxing.

9. WHAT IS YOUR FAVOURITE MUSIC VIDEO
AND WHY?
Attractive
Lively and
Vibrant
Unusual
Strong
meaning
behind song
Attractive
lads
Creative, colour
ful and
interesting
Iconography
Entertaining
He’s cool

10. IF YOU WERE TO MAKE A MUSIC
VIDEO, WHAT WOULD YOU DO?
•
•
•
•
•
•
•
Outside setting so it isn’t artificial and include the people I love.
Use females to get a sexual appeal
Use iconography and nature
I’d have an artist in a normal environment so the audience can relate to them.
It would be creative and imaginative
I’d have dancers and put them in a party setting
It would have a mixture of fast and slow editing and be mainly performance based