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Marketing channel

This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.

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Marketing channels for different farm products Dr. M. Umamageswari Assistant Professor (Agricultural Economics) JSA College of Agriculture & Technology (Affiliated to Tamil Nadu Agricultural University) Ma. Podaiyur, Tittagudi Tk. , Cuddalore District – 606 108
Marketing channel  Marketing channel  The chain of intermediaries through whom the various foodgrains pass from producers to consumers  Alternative routes of product flows from producers to consumers – Kohl and Uhl
MARKET CHANNELS FOR FOOD GRAINS
SECONDARY WHOLESALER FAIR PRICE SHOP ROLLER FLOUR MILLER OR RICE MILLER OR DAL MILLERRETAILER PRODUCER GOVERNME NT AGNCY IMPORTS VILLAGE TRADER RETENTIO N BY PRODUCE R MARKTING COOPERATIVE PRIMARY WHOLESALER EXPORTS CONSUMER BAKERIES
PRODUCER VILLAGE TRADER OILSEEDS WHOLESALER GOVERNMEN T AGENCY PROCESSORPOD/SEED RETAILER RETENTION BY PRODUCER CONSUMER OIL WHOLESALER OIL RETAILER
PRODUCER COOPERATIVE SOCIETY HOTELS AND INSTITUTION S WHOLESALER ITINERANT TRADER CONSUMER RETAILER
Marketing channel
Marketing channel
Marketing channel