The document discusses various types of agricultural markets. It describes village, wholesale, terminal and seaboard markets. It also discusses markets based on geographic scope (local, regional, national, world), time span (short period, long period, secular) and transactions (wholesale, retail, spot, forward, commodity, capital). The document then discusses characteristics of perfect, imperfect (monopoly, duopoly, oligopoly, monopolistic competition), producing, consuming, specialized, general, regulated, urban and rural markets. It concludes by listing nine characteristics of a good agricultural marketing system including variety, safety, transparency, fairness and efficiency.

1. • B. Chandana 101A-18
• D. Nagaraju 98A-18
• Vishal Solanki Khatik 99A-18
Submitted bySubmitted to
S M Feroze
Department of Economics
College of agriculture
CAU,Imphal

2. “Study of all such operation related to
agriculture production and the agencies
conducting them in the movement of farm
produced goods or agricultural produces from
the farms to the final consumers the effect of
such operation on farmers ,middlemen ,agents
and all those who are concerned with it”
According to Thomson

3. a)Village markets-Near
village, mainly village
buyers
Primary wholesale markets-Big
towns, exchange by producers –
farmers themselves
Secondary wholesale
markets near districts or
railways junction between
traders and wholesale.
Specialised agencies
involved
Terminal markets-
metropolitan cities or
sea ports
Seaboard markets-Seashore
,imports &exports mainly.

4. Local or
village
markets
Regional
markets
National
markets
World
market

5. 3.On the
basis of
time span
Short period
markets
Long period
markets
Secular
markets

6. Wholesale markets
Bulk Exchange
Transaction b/w traders
Bought& sold in large lot
Retail markets
Requirement dependent
transaction b/w retailers &consumers
Locate near consumers

7. Spot or cash markets
Immediately action /process
On spot transaction of money
One hand good=other hand money
Forward markets
Takes time
Transaction May be in future
But some extra charge may paid ,
Diffrences in the purchase and sale prices

8. Commodity markets
Deals in goods and raw materials
e.g. Wheat, barley, cotton like raw materials
Simple &less risks
Capital markets
Bonds ,shares, &securities bought and sold
e.g.money markets and share markets
Complex & more risks

9. Perfect
Markets
a)There is a large number of buyers and sellers
b)All the buyers and sellers in the markets have
perfect knowledge of demand ,supply &prices
c)The prices are uniform at any one place over
periods of time ,plus or minus the cost of
storage from one period to another.

10. Imperfect
markets
a)Monopoly
markets
c)Oligopoly
markets
Monopolistic
competition
b)Duopoly
markets

11. Producing markets
Assemble the commodity
Distribution
Located in producing areas
Consuming markets
Main concern on Consuming population
Collection
Locate where production is inadequate

12. • Marketing of all type of commodities
• E.g. Food grain, oilseeds
Specialized MarketsGeneral Markets
• Marketing of few particular group
of commodities
• E.g. vegetable markets, food
grain markets,

13. Regulated Markets Unregulated Markets
• business is conducted without any
set rules and regulations
• Non standard marketing costs
• No statutory market organization
• Variable prices of commodities
• business is done in accordance with
the rules and regulations
• marketing costs in such markets are
standardized
• statutory market organization is
present
• Standardized prices set by the
organizing committee

14. Urban Market Rural Market
• serves mainly the population residing in an
urban area
• Costs are usually high
• Serves mainly the population
residing in an rural area
• Costs are usually low

15. • Based on phenomenon of as to whom the marketing margins accrue
a. Private trade market
- Handles bulk of the trade in farm products
- Mostly regulated by a single person or organization
• Co-operative market
- Handles limited number of sectors e.g. milk, fertilizers, sugarcane and sugar etc.
- Regulated by a group of producer community
- marketing margins are shared amongst their members

16. CHARACTERISTIC OF AGRICULTURE
MARKETING
A good developer market should possess the following characteristics:-
1. A good market should provide commodities which the
consumers want and are ready to pay for
2. It should provide a variety of products to consumers so that they
made easily choose for themselves the variety should not be so
wide has to create a confusion for him
3. No harmful products should be offered for sale in the market
,Precautions should be taken to protect consumers
4. The information on the presence of goods in the market and their
relative merits should be available to all the prospective
consumers

17. 5. There should not be any short of pressure on the consumers to
buy products from a particular trader or class of trader
6. The retailing services should be available in the market (together with
wholesale market facilities) for small consumers
7. Prices should be fair and uniform for the products for all categories of
consumers
8. There should not be any inefficiency or wastage in market
9. The producers should be able to sell is surplus quickly and get a prize
which is consistent with demand and supply situation

18. THANK YOU