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The
B.lack
E.conomic
E.mpowerment
P.lan
The Ark Project LLC.
Presents:
INTRODUCTION
The Ark Project LLc
Together We Can Defeat Systematic Oppression
Our mission is to establisha truly powerful economic system independent andaside from the one that has oppressed
(willie lynch, civil rights and socialinjustice) us for hundreds of years. One that will gain the trust and support once
again of our own. Our mission is to embrace what was and is written concerning these and other matters. Our mission
is to reachout and connect with our prominent brothers and sisters and convince them to aid and assist in this mission
only because it is the right thing to do. Our mission is to defeat systematic oppression with:
B.E.E.P. Inc. The Black Economic Empowerment Plan.
2
www.thearkprojectllc.com
November 9, 2022
A Tribute To Our Fallen Unarmed Heroes
The EmmettTills,TrayvonMartins,Walter Scotts, Sandra Blands,etc., etc., etc...
Help Us To Never ForgetAgain
Project Summary
We buy from everyone: Arabs, Chinese,
Jews,Mexicans, Caucasians,Japanese,
etc.,But no one buy from us, not even
us. On top of that, we don’t even have
anything to sell –
It’s Time To Change That.
www.thearkprojectllc.com
Problem Statement
We Need To Change The Direction Of Our
Economic Trajectory
1.3 Trillion Dollars Yearly
97% Extracted and/or Given To Others
For Black consumers, who command $1.3 trillion in annual buying power, much
of that product discovery takes place on mobile devices. That doesn’t mean,
however, that they tune out traditional channels. After all, Black consumers love
all forms of media, and they spend more time than the total population with
media on traditional platforms like TV and radio. The key to engaging with Black
consumers is reaching them as they research and discover the products they
need. [Nielson.com]
www.thearkprojectllc.com
Objectives
We Must Create Our Own Economic System.
Doing So, We Can Build An Infrastructure
Within A Foundation, Aimed At Empowering
Ourselves And Controlling Our Own Destiny.
African Americansdominate the ethnic hair and beauty aids category, accounting for almost 90% of the overall
spend.
42% of Black adults expectbrands they purchase to supportsocial causes (16% higherthan the total population).
35% of African American shoppersare more likely to agree, “whena celebrity designs a product,I am more likely
to buy it.”
Procter & Gamble (P&G) is the largest advertiser in African American media, spendingmore than a half-billion
dollars ($544.3 million). Five of the top 20 baby care category productscome from P&G’s Pampers and Luvs
brands. [Nielson.com]
5
www.thearkprojectllc.com
Key Benefits:
1. Defeating Systematic Oppression
2. Independence & Financial Stability
African Americans outpace the general market on Quaker grits ($19 million); Louisiana Fish Fry ($11 million); Glory
Greens (frozen and fresh, $9.5 million combined) and Jay’s Potato Chips (nearly $2.7 million).
61% say produce is the most important category to buy local, followed by bakery and prepared foods (56%), eggs (55%)
and dairy (52%).
Blacks over-index the total population concerned about food safety issues: antibiotic use in animal production (by 20%);
artificial ingredients (by 19%) and GMO crop development due to climate change. The biggest worry is rising prices due to
trade tariffs (68% Blacks vs. 56% total population).
African Americans outspend the total market on personal soap and bath needs by nearly 19% ($573.6 million).
Men are making an impact with grooming habits, outpacing the total market by 20% on toiletry items.
Blacks are 20% more likely than the total population to say they will “pay extra for a product that is consistent with the
image I want to convey.”
They are also more likely to say they shop at high-end stores including Saks Fifth Avenue (63%), Neiman Marcus (45%)
and Bloomingdales (24%). [Nielson.com]
6
www.thearkprojectllc.com
Interlocking Directorate Multiple
Corporations
7
www.thearkprojectllc.com
• (Holding Company) PJP Inc. Organization Financial Account
• Money Never Leaves (Perpetual Growth)
• Profit From All businesses Will Recycle Into (Umbrella)
Account
• 12 Board Members Each Added To Bank Account
• Diversified Board Members – All Faiths/Non-Faiths
• The Goal Is To Permanently Implant Our Economic System
By Taking Our Hands Out Of The Cruel Unjust Pockets Of
America and Simply To Put Them In Our Own Pockets ($1.3
Trillion/Year)
www.thearkprojectllc.com
Key Personnel
Provide an organization chart of the project
management team.
8
Plan Director
Raheem
Muhammad
You You You
Evaluation
Discuss how and when the project will be
evaluated together.
9
www.thearkprojectllc.com
Endorsements
List endorsements from individuals or
organizations, if available.
10
www.thearkprojectllc.com
If You're Scared You Need To Leave Now,
This Is No Place For Cowards
Sponsored By:
11
www.thearkprojectllc.com

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Proposal: The Ark Project and The BEEP Inc

  • 2. INTRODUCTION The Ark Project LLc Together We Can Defeat Systematic Oppression Our mission is to establisha truly powerful economic system independent andaside from the one that has oppressed (willie lynch, civil rights and socialinjustice) us for hundreds of years. One that will gain the trust and support once again of our own. Our mission is to embrace what was and is written concerning these and other matters. Our mission is to reachout and connect with our prominent brothers and sisters and convince them to aid and assist in this mission only because it is the right thing to do. Our mission is to defeat systematic oppression with: B.E.E.P. Inc. The Black Economic Empowerment Plan. 2 www.thearkprojectllc.com November 9, 2022 A Tribute To Our Fallen Unarmed Heroes The EmmettTills,TrayvonMartins,Walter Scotts, Sandra Blands,etc., etc., etc... Help Us To Never ForgetAgain
  • 3. Project Summary We buy from everyone: Arabs, Chinese, Jews,Mexicans, Caucasians,Japanese, etc.,But no one buy from us, not even us. On top of that, we don’t even have anything to sell – It’s Time To Change That. www.thearkprojectllc.com
  • 4. Problem Statement We Need To Change The Direction Of Our Economic Trajectory 1.3 Trillion Dollars Yearly 97% Extracted and/or Given To Others For Black consumers, who command $1.3 trillion in annual buying power, much of that product discovery takes place on mobile devices. That doesn’t mean, however, that they tune out traditional channels. After all, Black consumers love all forms of media, and they spend more time than the total population with media on traditional platforms like TV and radio. The key to engaging with Black consumers is reaching them as they research and discover the products they need. [Nielson.com] www.thearkprojectllc.com
  • 5. Objectives We Must Create Our Own Economic System. Doing So, We Can Build An Infrastructure Within A Foundation, Aimed At Empowering Ourselves And Controlling Our Own Destiny. African Americansdominate the ethnic hair and beauty aids category, accounting for almost 90% of the overall spend. 42% of Black adults expectbrands they purchase to supportsocial causes (16% higherthan the total population). 35% of African American shoppersare more likely to agree, “whena celebrity designs a product,I am more likely to buy it.” Procter & Gamble (P&G) is the largest advertiser in African American media, spendingmore than a half-billion dollars ($544.3 million). Five of the top 20 baby care category productscome from P&G’s Pampers and Luvs brands. [Nielson.com] 5 www.thearkprojectllc.com
  • 6. Key Benefits: 1. Defeating Systematic Oppression 2. Independence & Financial Stability African Americans outpace the general market on Quaker grits ($19 million); Louisiana Fish Fry ($11 million); Glory Greens (frozen and fresh, $9.5 million combined) and Jay’s Potato Chips (nearly $2.7 million). 61% say produce is the most important category to buy local, followed by bakery and prepared foods (56%), eggs (55%) and dairy (52%). Blacks over-index the total population concerned about food safety issues: antibiotic use in animal production (by 20%); artificial ingredients (by 19%) and GMO crop development due to climate change. The biggest worry is rising prices due to trade tariffs (68% Blacks vs. 56% total population). African Americans outspend the total market on personal soap and bath needs by nearly 19% ($573.6 million). Men are making an impact with grooming habits, outpacing the total market by 20% on toiletry items. Blacks are 20% more likely than the total population to say they will “pay extra for a product that is consistent with the image I want to convey.” They are also more likely to say they shop at high-end stores including Saks Fifth Avenue (63%), Neiman Marcus (45%) and Bloomingdales (24%). [Nielson.com] 6 www.thearkprojectllc.com
  • 7. Interlocking Directorate Multiple Corporations 7 www.thearkprojectllc.com • (Holding Company) PJP Inc. Organization Financial Account • Money Never Leaves (Perpetual Growth) • Profit From All businesses Will Recycle Into (Umbrella) Account • 12 Board Members Each Added To Bank Account • Diversified Board Members – All Faiths/Non-Faiths • The Goal Is To Permanently Implant Our Economic System By Taking Our Hands Out Of The Cruel Unjust Pockets Of America and Simply To Put Them In Our Own Pockets ($1.3 Trillion/Year)
  • 8. www.thearkprojectllc.com Key Personnel Provide an organization chart of the project management team. 8 Plan Director Raheem Muhammad You You You
  • 9. Evaluation Discuss how and when the project will be evaluated together. 9 www.thearkprojectllc.com
  • 10. Endorsements List endorsements from individuals or organizations, if available. 10 www.thearkprojectllc.com If You're Scared You Need To Leave Now, This Is No Place For Cowards