Product life cycle & Various Stages
•Download as PPTX, PDF•
0 likes•697 views
Product Life Cycle, Stages, Introduction, Marketing Strategies, growth, Marketing Strategies, Maturity, Marketing Strategies, Decline, Marketing Strategies,
Report
Share
Report
Share
Recommended
PRODUCT LIFE CYCLE
This document discusses the product life cycle and its four stages: introduction, growth, maturity, and decline. In the introduction stage, sales are low but costs are high as the product is launched. The growth stage sees increasing sales and profits allowing more investment in promotion. Strategies at this stage focus on maintaining quality, price, distribution, and broader promotion. Examples are given of products at each stage like 3D TVs in introduction and Blu-ray discs in growth.
Product Life Cycle - Marketing Management
This document discusses the product life cycle and how products progress through different stages from introduction to decline. It explains that the product life cycle has four main stages: introduction, growth, maturity, and decline. During each stage, companies should focus on different marketing mix elements like product, price, placement, promotion, and sales strategies. The stages are used to understand how to best market and manage products over their lifetime in the market.
Product life cycle
The document discusses the stages of a product's life cycle from introduction to decline. It identifies the four main stages as introduction, growth, maturity, and decline. Each stage is characterized by different levels of sales, costs, profits, target customers, and competition. In the introduction stage, sales are low and costs are high. Growth sees rapidly rising sales and profits. Maturity marks peak sales but increasing competition. Finally, decline has falling sales and profits as the product winds down. The document emphasizes that companies must employ different strategies during each life cycle stage to maximize profits over a product's lifetime.
Product Life Cycle | PLC - Marketing
This document discusses product definitions, features, life cycles, and planning. It defines a product as a bundle of utilities and accompanying services. Product features include name, qualities, branding, and interactions between manufacturers and customers. The product life cycle has introduction, growth, and maturity stages. Introduction involves acceptance, image, and distribution. Growth focuses on competitors and promotions. Maturity reaches highest sales but declining profits. Product life cycle shows outputs, transforms from production to customers, and develops strategies. Product planning determines policies and addresses demand, improvements, expansions, eliminations, and development strategies through market research and comprehensive activities.
Product life cycle
The document discusses product life cycles and how they can be used for strategic marketing planning. It describes the typical stages a product goes through - development, introduction, growth, maturity, decline, and withdrawal. During each stage, different marketing strategies are most effective, such as high promotion during introduction, market share growth during maturity, and cost reduction during decline. Understanding a product's life cycle helps companies plan when to support, redesign, or withdraw a product.
PRODUCT LIFE-CYCLE
Product life cycle definition, developing new idea, introduction stage, growth stage, majority stage, decline stage
Product Life Cycle
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
Product Life Cycle
The document discusses product life cycles, which trace a product's stages from introduction to decline. It identifies four main stages: introductory, growth, maturity, and decline. Each stage is characterized by different sales patterns, levels of competition, and marketing strategies. Extending a product's life cycle involves modifying either the product itself, such as adding new features, or the market, like finding new groups of customers. Managing products effectively requires understanding where they are in their life cycle stages.
Recommended
PRODUCT LIFE CYCLE
This document discusses the product life cycle and its four stages: introduction, growth, maturity, and decline. In the introduction stage, sales are low but costs are high as the product is launched. The growth stage sees increasing sales and profits allowing more investment in promotion. Strategies at this stage focus on maintaining quality, price, distribution, and broader promotion. Examples are given of products at each stage like 3D TVs in introduction and Blu-ray discs in growth.
Product Life Cycle - Marketing Management
This document discusses the product life cycle and how products progress through different stages from introduction to decline. It explains that the product life cycle has four main stages: introduction, growth, maturity, and decline. During each stage, companies should focus on different marketing mix elements like product, price, placement, promotion, and sales strategies. The stages are used to understand how to best market and manage products over their lifetime in the market.
Product life cycle
The document discusses the stages of a product's life cycle from introduction to decline. It identifies the four main stages as introduction, growth, maturity, and decline. Each stage is characterized by different levels of sales, costs, profits, target customers, and competition. In the introduction stage, sales are low and costs are high. Growth sees rapidly rising sales and profits. Maturity marks peak sales but increasing competition. Finally, decline has falling sales and profits as the product winds down. The document emphasizes that companies must employ different strategies during each life cycle stage to maximize profits over a product's lifetime.
Product Life Cycle | PLC - Marketing
This document discusses product definitions, features, life cycles, and planning. It defines a product as a bundle of utilities and accompanying services. Product features include name, qualities, branding, and interactions between manufacturers and customers. The product life cycle has introduction, growth, and maturity stages. Introduction involves acceptance, image, and distribution. Growth focuses on competitors and promotions. Maturity reaches highest sales but declining profits. Product life cycle shows outputs, transforms from production to customers, and develops strategies. Product planning determines policies and addresses demand, improvements, expansions, eliminations, and development strategies through market research and comprehensive activities.
Product life cycle
The document discusses product life cycles and how they can be used for strategic marketing planning. It describes the typical stages a product goes through - development, introduction, growth, maturity, decline, and withdrawal. During each stage, different marketing strategies are most effective, such as high promotion during introduction, market share growth during maturity, and cost reduction during decline. Understanding a product's life cycle helps companies plan when to support, redesign, or withdraw a product.
PRODUCT LIFE-CYCLE
Product life cycle definition, developing new idea, introduction stage, growth stage, majority stage, decline stage
Product Life Cycle
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
Product Life Cycle
The document discusses product life cycles, which trace a product's stages from introduction to decline. It identifies four main stages: introductory, growth, maturity, and decline. Each stage is characterized by different sales patterns, levels of competition, and marketing strategies. Extending a product's life cycle involves modifying either the product itself, such as adding new features, or the market, like finding new groups of customers. Managing products effectively requires understanding where they are in their life cycle stages.
Product Life Cycle in Marketing management
The document discusses the product life cycle, which outlines the typical stages a product goes through from introduction to growth, maturity, and decline. As a product progresses through these stages, the marketing situation changes in ways that impact the appropriate marketing strategy and mix. The four main stages are introduction, growth, maturity, and decline, each requiring different strategic focuses around aspects like advertising, market share, brand loyalty, and pricing.
Product life cycle
The product life cycle outlines the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable stage as sales peak. In decline, sales decrease as the product becomes outdated. Businesses can extend the cycle through advertising, price reductions, new features, exploring new markets, and packaging updates. The model helps marketers strategize but products don't always follow predictable cycles.
Characterstics of product lifecycle stages
The document outlines the four main stages of a product's lifecycle: 1) market introduction, where costs are high and demand must be created; 2) growth, where sales increase and competition begins; 3) maturity, where sales peak and competition/prices increase; and 4) saturation and decline, where costs rise, sales fall, and profits diminish.
Product life cycle1_ppt
Products typically go through distinct life cycle stages from introduction to decline. The five main stages are development, introduction, growth, maturity, and decline. Marketing strategies must be tailored to each stage. In introduction, the goal is creating awareness and trial. In growth, the focus is building brand preference and market share. Maturity aims to defend market share and maximize profits amid competition. Decline requires deciding whether to maintain, harvest, or divest the product. Managing a portfolio of products in different life cycle stages helps maximize cash flow and profits over time.
Product Life Cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to growth, maturity, and decline. It outlines the characteristics of each stage and how marketing strategies should be adapted, including adjustments to product, price, placement, and promotion. In the introduction stage, sales are low and marketing focuses on branding and selective distribution. In growth, sales rapidly increase through increased advertising and distribution. Maturity is the most profitable stage, though competition increases and modifications are made to differentiate the product. Finally, in decline, sales decrease and options include maintaining, reducing costs, or discontinuing the product.
Marketing strategies for introduction and growth stage
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
Product life cycle with example
The document discusses the stages of a product life cycle, including product development, introduction, growth, maturity, and decline. It provides details about each stage, such as high costs and limited competition in the introduction stage, increasing profits in the growth stage, and falling sales and profits in the decline stage. As an example, it lists holographic projection in the introduction stage, laptops in the growth stage, typewriters in the decline stage, and tablets and PCs transitioning from introduction to growth.
Product life cycle
Product life cycle with Marketing Strategies;PLC includes four stages namely Introduction,Growth,Maturity & Decline stage.
Product life cycle
The document summarizes the key steps in new product development strategies and processes, including idea generation and screening, concept development and testing, business analysis, beta testing, technical implementation, commercialization, and new product pricing. It then provides further explanation of each step. The document also discusses product life cycles, explaining that products pass through distinct stages of development, introduction, growth, maturity, and decline. Different marketing strategies are needed for each stage to address challenges, opportunities, and problems. Finally, it notes some special categories of product life cycles, including styles, fashions, and fads.
product life cycle
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Product life cycle
The document discusses the product life cycle (PLC) and strategies companies use at each stage. It notes that products pass through distinct stages of introduction, growth, maturity, and decline. During introduction, strategies focus on creating awareness and trial with high promotion at a premium price. Growth focuses on market share gains through distribution expansion, promotions, and price reductions. Maturity aims to maximize profits through diversification while defending market share. Decline entails cost cutting and milking remaining brand value. Strategies may also include market, product, or marketing program modifications to change a brand's course.
Product Life Cycle
The document discusses the stages of a product's life cycle: development, introduction, growth, maturity, saturation, and decline. It explains the key characteristics and marketing challenges of each stage. For example, in development costs are incurred creating prototypes, introduction involves promotional strategies to create awareness, and maturity is when sales plateau providing a stable income. The document also covers strategies to extend product life cycles like new target markets or components when facing saturation or decline.
Presentasi product life cycle
The document discusses the product life cycle model, which describes the stages through which products typically pass from introduction to decline. It outlines the four main stages: introduction, growth, maturity, and decline. Each stage presents different challenges and opportunities for product marketing, pricing, distribution, and finances. The introduction stage focuses on promotion to raise awareness. Growth involves expanding market share. Maturity sees increasing competition and price wars. Decline requires cost control and withdrawing weak variations. The concept helps understand competition dynamics over a product's lifetime.
Product life cycle @ ppt doms
The document discusses the product life cycle (PLC) and its five stages: introduction, growth, maturity, decline, and decision point. It provides examples of products that align with each stage and notes that the PLC describes how consumer demand changes over time as products are introduced, become popular, and eventually decline. However, the PLC is an oversimplification, as the length of each stage varies significantly between products and marketers can influence what stage a product is in through pricing and other decisions.
Product life cycle
The document summarizes the stages of a product's life cycle: introduction, growth, maturity, saturation, and decline. It notes that during the introduction stage, sales are slow but marketing costs are high, leading to little or no profit. In the growth stage, sales and profits increase as the company tries to maximize market share. During maturity and saturation, sales peak and then decline while profits also start declining. Finally, in the decline stage both sales and profits decrease. The document also lists strategies companies use at each stage, such as pricing and advertising approaches, as well as factors that can affect a product's life cycle.
Ppt product life cycle @ dom s
The document discusses product life cycles and their stages. It notes that products go through distinct stages of introduction, growth, maturity, and decline. In each stage, products require different marketing, financial, manufacturing, and human resource strategies. It provides examples of products in each stage and describes the characteristics of each stage in terms of costs, sales, competition, and management strategies.
Product Life Cycle (Stages and Extension Strategies)
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
Product life cycle
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
New product development and product life-cycle strategies
This document outlines the new product development process and product lifecycle. It discusses how companies generate new product ideas, the major steps in development including idea generation, screening, testing, and commercialization. It then describes the stages a product goes through - introduction, growth, maturity, and decline. Finally, it explains how marketing strategies must change during each stage of the lifecycle.
new product development,plc,operations in npd
Companies develop existing products or introduce new products for three main reasons: to make more profit, expand their market, and respond to changes outside the company. The document then outlines the new product development process, which involves idea generation, screening, concept development and testing, market strategy, business analysis, product development, test marketing, and commercialization. It also discusses product life cycle strategies and how marketing strategies should be adapted for each stage from introduction to growth, maturity, and decline.
Product and product life cycle and strategies
The document discusses the concept of a product life cycle, which describes the stages through which products develop over time in a market. It defines a product and the stages of a product life cycle, including introduction, growth, maturity, and decline. It notes that a product life cycle helps with sales forecasting, planning, and marketing program development. The stages can involve different pricing and promotion strategies like rapid or slow skimming and penetration. The growth stage involves improving and expanding the product, while the maturity stage focuses on market and product modifications. The decline stage may decrease or selectively decrease investment in the product.
More Related Content
What's hot
Product Life Cycle in Marketing management
The document discusses the product life cycle, which outlines the typical stages a product goes through from introduction to growth, maturity, and decline. As a product progresses through these stages, the marketing situation changes in ways that impact the appropriate marketing strategy and mix. The four main stages are introduction, growth, maturity, and decline, each requiring different strategic focuses around aspects like advertising, market share, brand loyalty, and pricing.
Product life cycle
The product life cycle outlines the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable stage as sales peak. In decline, sales decrease as the product becomes outdated. Businesses can extend the cycle through advertising, price reductions, new features, exploring new markets, and packaging updates. The model helps marketers strategize but products don't always follow predictable cycles.
Characterstics of product lifecycle stages
The document outlines the four main stages of a product's lifecycle: 1) market introduction, where costs are high and demand must be created; 2) growth, where sales increase and competition begins; 3) maturity, where sales peak and competition/prices increase; and 4) saturation and decline, where costs rise, sales fall, and profits diminish.
Product life cycle1_ppt
Products typically go through distinct life cycle stages from introduction to decline. The five main stages are development, introduction, growth, maturity, and decline. Marketing strategies must be tailored to each stage. In introduction, the goal is creating awareness and trial. In growth, the focus is building brand preference and market share. Maturity aims to defend market share and maximize profits amid competition. Decline requires deciding whether to maintain, harvest, or divest the product. Managing a portfolio of products in different life cycle stages helps maximize cash flow and profits over time.
Product Life Cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to growth, maturity, and decline. It outlines the characteristics of each stage and how marketing strategies should be adapted, including adjustments to product, price, placement, and promotion. In the introduction stage, sales are low and marketing focuses on branding and selective distribution. In growth, sales rapidly increase through increased advertising and distribution. Maturity is the most profitable stage, though competition increases and modifications are made to differentiate the product. Finally, in decline, sales decrease and options include maintaining, reducing costs, or discontinuing the product.
Marketing strategies for introduction and growth stage
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
Product life cycle with example
The document discusses the stages of a product life cycle, including product development, introduction, growth, maturity, and decline. It provides details about each stage, such as high costs and limited competition in the introduction stage, increasing profits in the growth stage, and falling sales and profits in the decline stage. As an example, it lists holographic projection in the introduction stage, laptops in the growth stage, typewriters in the decline stage, and tablets and PCs transitioning from introduction to growth.
Product life cycle
Product life cycle with Marketing Strategies;PLC includes four stages namely Introduction,Growth,Maturity & Decline stage.
Product life cycle
The document summarizes the key steps in new product development strategies and processes, including idea generation and screening, concept development and testing, business analysis, beta testing, technical implementation, commercialization, and new product pricing. It then provides further explanation of each step. The document also discusses product life cycles, explaining that products pass through distinct stages of development, introduction, growth, maturity, and decline. Different marketing strategies are needed for each stage to address challenges, opportunities, and problems. Finally, it notes some special categories of product life cycles, including styles, fashions, and fads.
product life cycle
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Product life cycle
The document discusses the product life cycle (PLC) and strategies companies use at each stage. It notes that products pass through distinct stages of introduction, growth, maturity, and decline. During introduction, strategies focus on creating awareness and trial with high promotion at a premium price. Growth focuses on market share gains through distribution expansion, promotions, and price reductions. Maturity aims to maximize profits through diversification while defending market share. Decline entails cost cutting and milking remaining brand value. Strategies may also include market, product, or marketing program modifications to change a brand's course.
Product Life Cycle
The document discusses the stages of a product's life cycle: development, introduction, growth, maturity, saturation, and decline. It explains the key characteristics and marketing challenges of each stage. For example, in development costs are incurred creating prototypes, introduction involves promotional strategies to create awareness, and maturity is when sales plateau providing a stable income. The document also covers strategies to extend product life cycles like new target markets or components when facing saturation or decline.
Presentasi product life cycle
The document discusses the product life cycle model, which describes the stages through which products typically pass from introduction to decline. It outlines the four main stages: introduction, growth, maturity, and decline. Each stage presents different challenges and opportunities for product marketing, pricing, distribution, and finances. The introduction stage focuses on promotion to raise awareness. Growth involves expanding market share. Maturity sees increasing competition and price wars. Decline requires cost control and withdrawing weak variations. The concept helps understand competition dynamics over a product's lifetime.
Product life cycle @ ppt doms
The document discusses the product life cycle (PLC) and its five stages: introduction, growth, maturity, decline, and decision point. It provides examples of products that align with each stage and notes that the PLC describes how consumer demand changes over time as products are introduced, become popular, and eventually decline. However, the PLC is an oversimplification, as the length of each stage varies significantly between products and marketers can influence what stage a product is in through pricing and other decisions.
Product life cycle
The document summarizes the stages of a product's life cycle: introduction, growth, maturity, saturation, and decline. It notes that during the introduction stage, sales are slow but marketing costs are high, leading to little or no profit. In the growth stage, sales and profits increase as the company tries to maximize market share. During maturity and saturation, sales peak and then decline while profits also start declining. Finally, in the decline stage both sales and profits decrease. The document also lists strategies companies use at each stage, such as pricing and advertising approaches, as well as factors that can affect a product's life cycle.
Ppt product life cycle @ dom s
The document discusses product life cycles and their stages. It notes that products go through distinct stages of introduction, growth, maturity, and decline. In each stage, products require different marketing, financial, manufacturing, and human resource strategies. It provides examples of products in each stage and describes the characteristics of each stage in terms of costs, sales, competition, and management strategies.
Product Life Cycle (Stages and Extension Strategies)
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
Product life cycle
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
New product development and product life-cycle strategies
This document outlines the new product development process and product lifecycle. It discusses how companies generate new product ideas, the major steps in development including idea generation, screening, testing, and commercialization. It then describes the stages a product goes through - introduction, growth, maturity, and decline. Finally, it explains how marketing strategies must change during each stage of the lifecycle.
What's hot (20)
Marketing strategies for introduction and growth stage
Marketing strategies for introduction and growth stage
Product Life Cycle (Stages and Extension Strategies)
Product Life Cycle (Stages and Extension Strategies)
New product development and product life-cycle strategies
New product development and product life-cycle strategies
Similar to Product life cycle & Various Stages
new product development,plc,operations in npd
Companies develop existing products or introduce new products for three main reasons: to make more profit, expand their market, and respond to changes outside the company. The document then outlines the new product development process, which involves idea generation, screening, concept development and testing, market strategy, business analysis, product development, test marketing, and commercialization. It also discusses product life cycle strategies and how marketing strategies should be adapted for each stage from introduction to growth, maturity, and decline.
Product and product life cycle and strategies
The document discusses the concept of a product life cycle, which describes the stages through which products develop over time in a market. It defines a product and the stages of a product life cycle, including introduction, growth, maturity, and decline. It notes that a product life cycle helps with sales forecasting, planning, and marketing program development. The stages can involve different pricing and promotion strategies like rapid or slow skimming and penetration. The growth stage involves improving and expanding the product, while the maturity stage focuses on market and product modifications. The decline stage may decrease or selectively decrease investment in the product.
PLC PPT
The document discusses the product life cycle of the Maruti Suzuki 800 car in India. It traces the different stages - introduction, growth, maturity, and decline. Some key points:
- The Maruti 800 was introduced in 1983 and became very popular, selling over 2.5 million units. It helped define the Indian auto market.
- It experienced rapid growth and penetration across India in its early years. By the 1990s it had reached maturity with sales plateauing.
- In 2010, production was stopped in major cities due to stricter emissions regulations. The last 800 rolled off the assembly line in January 2018, marking the end of its lifecycle.
- The affordable and reliable 800
What marketing strategies are appropriate at each stage of the product life c...
The document discusses the product life cycle and appropriate marketing strategies at each stage. It identifies four stages: introduction, growth, maturity, and decline. In the introduction stage, sales are slow and profits non-existent. Marketing strategies focus on building awareness, using cost-plus pricing, and conducting trials. In the growth stage, rapid market acceptance and substantial profits occur, and strategies shift to penetrating pricing, product extensions, and intensive distribution. During maturity, sales growth slows as competition increases and profits stabilize or decline, so strategies diversify brands and items, match competitors' prices, and encourage brand switching through emphasizing differences. Finally, in decline, sales drift downward and profits erode, so strategies phase out weak products and un
Product Life Cycle (PLC)
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The company’s differentiation and positioning strategies must change as the product, market, competitors changes over time.
New Product Development & Product Life Cycle Strategies - Marketing
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
Product life cycle & marketing strategies
The document discusses the product life cycle and marketing strategies at different stages. It defines the product life cycle as having 5 stages: development, introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers. The strategies discussed include penetrating pricing in introduction, expanding distribution in growth, modifying products/markets/marketing in maturity, and harvesting/divesting in decline.
New product development startegies
This document discusses principles of marketing and new product development. It covers the new product development process, including idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also discusses managing new product development through being customer-centered, team-based, and systematic. Additionally, it outlines strategies for different stages of the product life cycle, including introduction, growth, maturity, and decline. Finally, it touches on considerations for product decisions and social responsibility as well as international product and service marketing.
product life cycle
This document discusses the product life cycle (PLC) and its four stages: introduction, growth, maturity, and decline. Each stage is characterized by different sales volumes, costs, profits, marketing objectives, and strategies. The introduction stage involves low sales and profits as the product is introduced to the market. The growth stage sees rapidly rising sales and profits as the product gains acceptance. The maturity stage is when sales peak but profits level off. Finally, the decline stage has falling sales and profits as the product nears the end of its life cycle. The document provides details on marketing objectives and strategies that are appropriate for each PLC stage.
Product life cycle
presentation for MBA Students to explain the characteristics of different stages of Product Life Cycle and the marketing strategies used according to that.
AM_7 Product Life Cycle.ppt
The document discusses the product life cycle process, which has five stages: product development, introduction, growth, maturity, and decline. It explains that marketing strategies must change during each stage as sales, costs, profits, and competition levels change. For example, during introduction the objectives are to create awareness and trial with a basic product at cost-based prices through selective distribution and early adopter advertising. During decline, the objectives shift to reducing expenditures and retaining only loyal customers.
Ch2 operations strategy
This document discusses levels of strategy within businesses and how to develop an operations strategy. It covers key points such as the different levels of strategy from corporate to business unit to functional, understanding customer requirements through order-winners and qualifiers, and different approaches to developing strategy such as top-down vs bottom-up and market-driven vs market-driving. The document uses examples like a pit stop, factory, and restaurant to illustrate operations processes and strategic objectives.
Chap 10 – Crafting the Brand Positioning
The document discusses brand positioning and differentiation strategies. It explains that positioning involves designing an offering and image to occupy a distinctive place in the mind of the target market. Points of difference and parity are defined, with criteria for points of difference being relevance, distinctiveness, believability, feasibility, communicability and sustainability. Differentiation strategies can involve product, personnel, channel or image. The document then covers product life cycle claims and marketing strategies for different stages, including introduction, growth, maturity and decline.
PRODUCT LIFE CYCLE.pptx
The 4 stages of the product life cycle are introduction, growth, maturity, and decline. Learn how to leverage this into your business strategy.
Product development and life cycle strategies
This document discusses product development and the product life cycle. It begins by outlining the key topics to be covered, including the new product development process and how marketing strategies change during a product's life cycle. It then provides details on each step of new product development, from idea generation through commercialization. It also outlines the four main stages of the product life cycle - introduction, growth, maturity, and decline - and describes typical marketing strategies used during each phase.
PRODUCT OF LIFE CYCLE
This document discusses the product life cycle and its stages. It defines the product life cycle as the distinct stages a product passes through over time according to Philip Kotler. The stages are introduction, growth, maturity, and decline. The introduction stage involves low sales as the product is new. The growth stage sees increasing sales and profits as the product gains acceptance. In maturity, sales increase at a lower rate and competition rises. Finally, in decline, sales and profits fall as the product loses favor. The document provides characteristics of each stage and explains the importance of understanding the product life cycle for planning and developing new products.
Product life cycle
The document discusses the product life cycle concept, which suggests that products pass through four stages - introduction, growth, maturity, and decline. Each stage is characterized by different sales, costs, profits, and marketing strategies. The introduction stage involves low sales and high costs as products are new. Growth sees rising sales and profits as distribution expands. Maturity involves maximizing profits through brand and model diversification. Finally, decline has falling sales and profits as products are phased out. The concept is based on assumptions like stages varying in length and not all products passing through every stage.
Product Life Cycle.pptx
This document outlines the product life cycle (PLC) model, including its key stages of introduction, growth, maturity, and decline. It provides details on how products, styles, fashions, and fads may progress differently through the PLC. Marketing strategies are discussed for each stage, with an emphasis on adapting strategies based on where a product is in its life cycle. Examples are given of products that have successfully navigated the PLC stages as well as those that have declined.
Ppt of plc
The document discusses the product life cycle (PLC) which consists of four distinct stages: (1) Introduction, (2) Growth, (3) Maturity, and (4) Decline. It explains the characteristics of each stage and how understanding the PLC can help formulate effective marketing strategies. Specifically, the PLC concept can help companies pre-plan product launches, prolong the profitable stage, make investment decisions, choose appropriate entry strategies, and determine the right time to exit. However, the PLC has limitations as the life cycle of a brand cannot be projected independently and stages cannot be predicted exactly.
8966 product life cycle & marketing strategies
The document discusses the product life cycle, which describes the stages of a product's sales and profits over time. There are typically four stages: introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers as profits rise and fall. Effective strategies must be tailored to the specific characteristics of each life cycle stage.
Similar to Product life cycle & Various Stages (20)
What marketing strategies are appropriate at each stage of the product life c...
What marketing strategies are appropriate at each stage of the product life c...
New Product Development & Product Life Cycle Strategies - Marketing
New Product Development & Product Life Cycle Strategies - Marketing
More from Devendra Singh Rathod
Wipro - Total Quality Management
Wipro Enterprises Ltd is an Indian multinational corporation founded in 1945 and headquartered in Bangalore, India. It employs over 173,000 people and operates in the areas of IT business, digital strategy, consulting, and IT services. Wipro's mission is to serve customers with integrity through innovative, value for money solutions by continuously improving processes. To achieve this mission, Wipro was the first Indian company to adopt the Six Sigma approach to quality improvement, striving for near perfection in processes, organization, culture and infrastructure. This has resulted in benefits like on-time deliveries, reduced defects, increased productivity and customer satisfaction.
Personal Selling Process
Introduction, Opening the process, Need identification, Sales presentation, handling objections, negotiations, closing the sale, re-visit/ follow up.
Leasing
Introduction, Types of Lease, Operating, Financial, Sale & Back, Leveraged, Direct, Primary & secondary & other types of lease.
Strategic Planning Process
This is Known as LTM (Learning through movies).
We explained the concept of Strategic Planning Process with help of Movie Fast & Furious 7 Clips.
All the steps are explained with clips & contents written over the slides. Mission & objective, Environmental Scanning, Strategy formulation, Strategy implementation, Evaluation and control, benefits,
Devilish and Angelic Qualities in a Being
The document discusses devilish and angelic qualities in beings. It defines a devil as the supreme spirit of evil or a person who causes trouble, and lists devilish qualities as sensuous desires, anger, greed, jealousy, and ego. An angel is defined as a spiritual messenger from God or a very good, kind person. Angelic qualities include generosity, austerity, truthfulness, faith in goodness, negating negative desires, and facing difficulties with courage. The document contrasts devilish and angelic traits in beings.
Spiritual intelligence
This document defines spiritual intelligence as a concept related to emotional and intellectual intelligence that involves self-awareness, flexibility, dealing with pain, inspiration, and connection to community. It identifies seven factors of spiritual intelligence including caring, enlightenment, divinity, childhood spirituality, extrasensory perception, trauma, and community attention. Key methods to develop spiritual intelligence are listed as meditation, detached observation, reflection, connection, practice, and seeing.
Leverage
This document defines and explains different types of leverage used in business - operating, financial, and combined leverage. Operating leverage refers to using fixed-cost assets to generate revenue to cover costs. Financial leverage is using funds with fixed costs like debt to increase earnings per share. Combined leverage magnifies the effects of sales volume changes on earnings per share by using both operating and financial fixed costs. Formulas are provided for calculating the degrees of operating, financial, and combined leverage.
Duties & Liabilities of Director
This document discusses the duties and liabilities of directors according to the Companies Act of 2013 in India. It defines a director and outlines their key duties which include acting in good faith and the best interests of the company. It notes that directors can be punished with fines for contravening their duties. The document also discusses various liabilities directors may face such as for illegal acts, receiving bribes, or breaching their duties of care. It concludes that becoming a director is a serious responsibility.
Dispersion
Introduction of Dispersion, measures, ranges, quartile deviation, mean deviation, standard deviation,
Spiritual Intelligence
This document discusses spiritual intelligence, which some see as a parallel to emotional and intellectual intelligence. Spiritual intelligence involves qualities like wisdom, compassion, and peace. It is developed through self-awareness, flexibility, and dealing with pain. Some ways to increase it include meditation, reflection, connecting to a higher power, and practicing spiritual behaviors and seeing the best in others. Spiritual intelligence can be applied in personal life by not clinging to others, in family life by avoiding too much familiarity, and in work by making service the focus rather than just earning money. The key methods to learn and develop it discussed are meditation, detached observation, reflection, connecting, practice, and seeing the best in others.
Selections
This document discusses the selection process for hiring individuals into an organization. It defines selection as differentiating between job applicants to identify those most likely to succeed. The key steps in the selection process are: preliminary interview, selection tests, employment interview, reference and background checks, selection decision, physical examination, job offer, and final selection. Selection tests assess applicants' aptitude, personality, proficiency, and interests. The goal of selection is to fill jobs with qualified candidates who have the required competencies.
Tata Motors
Tata Motors was founded by Ratan Tata and is part of the Tata Group founded by Jamsetji Tata in 1945. Tata Motors entered the commercial vehicle segment in 1954 through a partnership with Daimler-Benz and the passenger vehicle segment in 1992. It is now India's largest automobile company and owns luxury brands like Jaguar and Land Rover. Tata Motors has two target customer segments - low income customers looking for affordable cars like the Nano, and high income customers seeking luxury vehicles. It offers a range of passenger and commercial vehicles as well as luxury cars, and focuses on providing reliable, responsive, and good value services to customers.
Delayed Gratification
This document summarizes key points about delayed gratification. It introduces delayed gratification as the ability to resist immediate rewards and wait for later, larger rewards. It discusses the benefits of delayed gratification, including academic and health success. It describes the seminal Stanford Marshmallow Experiment on delayed gratification and provides strategies for practicing delayed gratification, such as knowing your values and creating a plan.
Oligopoly Concept & Price Leadership Concept
This document defines and describes oligopoly. It begins by defining oligopoly as a market situation where a small number of firms control the market. It then provides examples of oligopolies, such as the retail gas market. The document outlines key characteristics of oligopolies, including interdependence, and describes different price leadership models that can occur in oligopolies, such as barometric, low-cost, and dominant firm price leadership. It concludes by stating that in an oligopoly, the main firm sets the price that is then followed by other competing firms.
Basic Concept of Computer
Basic Concept of Computer, Introduction, How does it work, Characteristics, Advantages, Disadvantages
Seminars
This document discusses seminars and how to conduct them effectively. A seminar is a discussion held by a small group where ideas and knowledge are shared. It involves oral presentations on a chosen topic. To be effective, seminars require proper organization and defined roles for organizers, speakers, chairpersons, and audience. The roles include planning, presenting, facilitating discussion, and actively participating. Conducting seminars provides learning opportunities and allows for sharing of new information. They work best when presentations are concise and focus on the allotted topic.
Supplier Relationship Management
This document discusses supplier relationship management (SRM). SRM involves strategically managing interactions with third-party suppliers to maximize value. There are five key components of SRM: organizational structure, governance, supplier engagement model, value measurement, and technology and systems. Effective SRM requires establishing a formal SRM team, governance framework, tailored supplier engagement approaches, metrics to measure added value, and technology to track supplier performance data.
Budgeting & Budgetary Control
The document discusses budgeting and budgetary control. It defines budgeting as a formal financial planning process using estimated accounting data. Budgeting involves preparing budgets for various areas such as sales, production, marketing, and expenditures. Budgetary control involves comparing actual performance to the budget and taking corrective action for any deviations. Budgets can be fixed or flexible depending on the level of activity. The document outlines the purposes of budgeting as planning, coordination, communication, and control. It also discusses types of budgets, budgeting process, responsibilities, and short-term versus long-term budgets.
More from Devendra Singh Rathod (18)
Recently uploaded
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaThe History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcDRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Recently uploaded (20)
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Product life cycle & Various Stages
- 1. PRESTIGE INSTITUTE OF MANAGEMENT GWALIOR PRESENTED BY:- Deepanshu Goyal Devendra Singh Rathore Meghna Sharma
- 3. CONTENT Introduction of PLC Introduction stage of PLC Marketing strategies used in INTRODUCTION stage Growth stage of PLC Marketing strategies used in GROWTH stage Maturity stage of PLC Marketing strategies used in maturity stage Decline stage of PLC Marketing strategies used in DECLINE stage
- 4. INTRODUCTION “The stages through which the individual products develop over a period of time is known as product life cycle.”
- 6. INTRODUCTION STAGE OF PLC SALES COST PROFIT MARKETING OBJECTIVES PRODUCT PRICE DISTRIBUTION ADVERTISING
- 7. MARKETING STRATEGIES USED IN INTRODUCTION STAGE •Rapid Skimming •Slow Skimming •Rapid Penetration •Slow Penetration
- 9. GROWTH STAGE OF PLC SALES COST PROFIT MARKETING OBJECTIVES PRODUCT PRICE DISTRIBUTION ADVERTISING
- 10. MARKETING STRATEGIES USED IN GROWTH STAGE •Improve product quality and add new product features and styling. •Add new models and products of different sizes, color, shapes etc. •Enter new market segments. •Increase distribution coverage, enter new distribution channels. •Shift from product awareness to product preference
- 12. MATURITY STAGE OF PLC SALES COST PROFIT MARKETING OBJECTIVES PRODUCT PRICE DISTRIBUTION ADVERTISING
- 13. MARKETING STRATEGIES USED IN MATURITY STAGE •Market Modification •Product Modification
- 15. DECLINE STAGE OF PLC SALES COST PROFIT MARKETING OBJECTIVES PRODUCT PRICE DISTRIBUTION ADVERTISING
- 16. MARKETING STRATEGIES USED IN DECLINING STAGE •Increase the firms investments to dominate the market •Maintain the firms investment level until the uncertainties about the industry are resolved. •Decrease the firms investment selectively by dropping the unprofitable customers group. •Harvesting the firms investment to recover cash quickly.
- 17. THANK YOU