Procter & Gamble Co. (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. P&G has over 138,000 employees working in over 80 countries worldwide and markets more than 250 brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty, Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay. P&G's purpose is to provide products and services of superior quality and value that improve lives. Key objectives include building core businesses into global leaders, growing leading brands in big countries, and regaining growth in Western Europe.

1. PROCTOR AND GAMBLE
P&G CO.

2. EXECUTIVE SUMMARY
INTRODUCTION:
Procter & Gamble Co., also known as P&G, is an
American multinational consumer goods company headquartered in
downtown Cincinnati, Ohio, United States, founded by William Procter and
James Gamble, both from the United Kingdom. In 1837, William Procter and
James Gamble formed a humble but bold new enterprise. What began as a
small, family-operated soap and candle company grew and thrived, inspired
by P&G's purpose of providing products and services of superior quality and
value. Key values are Integrity, Ownership, Passion for Winning, Trust and
Leadership. 2 Our company has one of the largest and strongest portfolios of
trusted brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty,
Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay. The P&G
community consists of over 138,000 employees working in over 80 countries
worldwide.

3. • Headquarters: Cincinnati, Ohio, United States
• CEO: David S. Taylor
• Founded: October 31, 1837, Cincinnati, Ohio, United States
• Revenue: 76.27 billion USD (2015)
• Net income: 7.03 billion USD (2015)
• Founders: William Procter, James Gamble

4. BOARD OF DIRECTORS
• David S. Taylor
• A.G. Lafley
• Angela Braly
• Meg Whitman
• Terry J. Lundgren
• Ernesto Zedillo
• Scott Cook
• Patricia A. Woertz
• Susan Desmond-Hellmann
• W. James McNerney, Jr.
• Kenneth Chenault
• Frank Blake

5. P&G PAKISTAN
Procter & Gamble started its operations in the country in 1991 is
marketing a range of consumer goods products including 13 brands
comprising shampoos, detergents, soaps, baby care, feminine protection,
Vicks and snacks products. The company, which serves over 5 billion
consumers in 140 countries worldwide and markets more than 250
brands, its Hub plant near Karachi.

6. TAG LINE
TOUCHING LIVES, IMPROVING
LIFE

7. MISSION STATEMENT
He will provide branded products and services of superior quality and
values that improve the lives of the world’s customers now and
generation to come . As a result customer will rewards us with
leadership sales profit and values creation allowing our people . our
shareholders and communities in which we live and work to prosper .

8. VISION
“Be and be recognized at the consumer
product and services company in the
world.”

9. STRATEGY FOCUS
MORE CONSUMER
Lower price offering with superior performance
MORE PARTS OF THE WORLD
Innovating and expanding into new markets
MORE COMPLETELY
Attracting new consumers into the existing brands , franchises and broadening
the products used by current consumers .

10. PLANS AND OBJECTIVES
Build existing core businesses into stronger global leaders .
Grow leading brands in big countries by winning costumers.
Develop faster growing, higher margin with global leadership potential.
Regain growth momentum and leadership in western Europe .
Drive growth in key developing markets .

11. CURRENT STRATIGIES
Consumer will pay a premium price for products that offer
improvements over either private-label products or the boards they have
bought for years .
Product innovation must be regular with visible improvement year
constantly.
Product innovation must be changed or designed to constantly up-scale
consumer performance.
These strategies of innovation and pricing can be used to break into
developing economics .

12. STRATEGIC ISSUES
• Competitive pressure is a constant and consistent challenge.
• Risk of over confidence and complexity.
• Rising commodity and cost.
• Global economic and political instability ,

13. CULTURE OF P&G
P&g have the very strong culture in it because it has basic rules and
regulations which are necessary for every person to obey . Similarly
strong culture are associated with high organizational performance . So
it followed strong culture which can understand easily to everyone.
Similarly it shows the SYMBOLIC VIEWS OF MANAGEMENT ,
because mostly external factors are responsible for their loss , While it
also show the omnipotent view of management because it shows that
profit is just due to manager work and ability he is responsible for this .

14. BRANDS OF P&G
• Cosmetics
• Dishwashing
• Haircare
• Healthcare product
• Household products
• laundry detergents
• skin care products

15. SURVEY
as of 2015 the company stated it owned the brands with net annual sales
of more than 1.5 BILLIONS DOLLAR and the most largest brand
according to survey of P&G is PAMPERS hiving the high sales rate and
margin in it.