Procter & Gamble Co. (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. In 2014, P&G recorded $83.1 billion in sales. The company employs 138,000 people worldwide and manufactures a wide range of consumer goods. P&G aims to build its core business, grow leading brands globally, develop new higher-margin products, and drive growth in key developing markets. The company uses an effective marketing mix strategy, investing heavily in promotion through various advertising campaigns. P&G faces competition from companies like Unilever but maintains global leadership in the consumer goods industry.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This is a presentation on Britannia Company for Marketing Project.
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Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
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This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
A PPT on Godrej Family talking about the inception of the company and it's progress ever since then. This PPT also comprises it's SWOT analysis along with Porter's Five Forces Model
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
A PPT on Godrej Family talking about the inception of the company and it's progress ever since then. This PPT also comprises it's SWOT analysis along with Porter's Five Forces Model
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
MBA Strategic Management Individual project on Procter & Gamble. I performed a strategic situation analysis of both internal and external factors for the purpose of value creation through strategic formulation and implementation.
This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
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National Level
Job 1
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Global Level
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Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
2011 ANNUAL REPORTInnovating for Everyday Life$82..docxeugeniadean34240
2011 ANNUAL REPORT
Innovating for Everyday Life
$82.6
$78.9
$76.7
$79.3
$72.4
11
09
08
07
10
Net Sales ($ billions)
30%
4%
19%
9%
14%
24%
By business segment
Beauty
Grooming
Health Care
Snacks & Pet Care
Fabric Care & Home Care
Baby Care & Family Care
2011 Net Sales
9%
14%
16%
41%
20%
By geographic region
North America
Western Europe
Central & Eastern Europe,
Middle East & Africa
Latin America
Asia
35% 65%
By market maturity
Developed
Developing
$13.2
$16.1
$14.9
$15.0
$13.4
11
09
08
07
10
Operating Cash Flow ($ billions)
$3.93
$4.11
$4.26
$3.64
$3.04
11
09
08
07
10
Diluted Net Earnings (per common share)
Contents
Letter to Shareholders................................. 1
Leadership Brands.......................................9
Innovating for Everyday Life...................... 14
Gillette Guard ........................................ 16
Brazil...................................................... 18
Crest 3D White ......................................20
Gain Dishwashing Liquid ........................22
Head & Shoulders ..................................24
Old Spice ...............................................26
Disaster Relief ...........................................28
Financial Contents ....................................29
Global Leadership Council......................... 75
Board of Directors..................................... 75
Financial Summary.................................... 76
Company and Shareholder Information..... 78
Financial Highlights (unaudited)
Amounts in millions, except per share amounts 2011 2010 2009 2008 2007
Net Sales $82,559 $78,938 $76,694 $79,257 $72,441
Operating Income 15,818 16,021 15,374 15,979 14,485
Net Earnings 11,797 12,736 13,436 12,075 10,340
Net Earnings Margin from Continuing Operations 14.3% 13.9% 13.9% 14.2% 13.3%
Diluted Net Earnings per Common Share from Continuing Operations $3.93 $3.53 $3.39 $3.40 $2.84
Diluted Net Earnings Per Common Share 3.93 4.11 4.26 3.64 3.04
Dividends Per Common Share 1.97 1.80 1.64 1.45 1.28
Dear Shareholders,
Last year, I described P&G’s Purpose-inspired Growth Strategy, which is to
touch and improve more consumers’ lives in more parts of the world more
completely. I told you that we intend to deliver total shareholder return
that consistently ranks P&G among the top third of our peers — the best-
performing consumer products companies in the world. To do this, we
must deliver the Company’s long-term annual growth goals, which are to:
Grow organic sales 1% to 2% faster than
market growth in the categories and countries
where we compete
Deliver core earnings per share (core EPS) growth
of high single to low double digits
Generate free cash flow productivity of
90% or greater
Robert A. McDonald
Chairman of the Board, President and
Chief Executive Officer
We made meaningful progress toward these long-term goals
for fiscal 2011, despite significant external chal.
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Overview
Procter & Gamble Co., also known as P&G, is an
American multinational consumer goods company
headquartered in downtown Cincinnati, Ohio, United
States, founded by William Procter and James Gamble,
both from the United Kingdom. Manufactures a wide
range of consumer goods.
In 2014, P&G recorded 83.1 billion $ in sales.
Fortune magazine ranked P&G at fourth place of the
“Worlds most admired companies” list , which was up
from sixth place in 2011.
According to the Nielsen Company in 2007 P&G spent
more on US advertising then any other company.
3. P&G
Type -Public
Founded - 1837
Headquarter - Cincinnati, Ohio, USA
Key People - A.G. Lafley, Chairman and CEO
Industry - Consumer Goods
Revenue - US$ 83.505 billion
Net Income - US$ 12.075 billion
Employees -138,000
Tag Line - Touching Lives, Improving Life
4. Provide branded product and services of superior quality
and value that improve the lives of the world’s consumers,
now and for generations to come. As a result consumers
will reward us with leadership sales, profit and value
creation, allowing our people, our stakeholders & the
communities in which we live and work to prosper.
Be, and be recognized as, the best consumer product
and services company in the world.
5. Objective of the Company
To build existing core business into stronger global
leader.
To grow leading brands in big countries, winning
customers.
To develop fast growing higher margin with global
leadership potential.
To regain growth momentum rate & leadership in
Western Europe.
To drive growth in key developing markets.
6. Goal of the Company
Think globally act locally.
Build major global brand through strong programs
based on local understanding.
Improve the environmental quality of its product,
packaging and operations around the world.
Produce quality products at very competitive price.
Build superior relationship with all the parties who
contribute to fulfilling their corporate purpose,
including their customers, suppliers, universities and
government.
7. Perceptual Mapping
Perceptual mapping is a diagrammatic technique used
by asset marketers that attempts to visually display the
perceptions of customers or potential customers.
Typically the position of a product, product line,
brand, or company is displayed relative to their
competition.
8. Perceptual Mapping
Head & Shoulders Clinic All Clear
Life Boy
Less Healthy More Healthy
Garnier Fructis
Sunsilk
Clinic Plus
Pantene
Head & Shoulders
Anti dandruff
Nourishing
9. Marketing Mix
The marketing mix is a business tool used in marketing by marketers
MARKETING MIX(P4)
PRODUCT
PRICE
PLACE
PROMOTION
Product
Produced a different categories such as beauty and
grooming brands, health and well being brands,
household care brands etc
Products were popular for their very attractive
packaging, design, features and strong brand
positioning.
10. Price
P&G incorporated with different value of pricing
strategy .
Adopted the strategy of cutting the product price,
production cost and logistic cost.
Increased advertising by 20 %.(which helps in
building brand image and brand loyalty)
Effective pricing and customer loyalty.
Providing different type of discounts and offer in its
products.
11. Place
Products are available in almost all over the world.
DHL courier is a service provider and manages logistic
works for p&g.
A very strong manufacturing and distribution network
in all over the world and runs operations in a China,
India, UK etc countries.
12. Promotion
Company is following very effective promotion
strategy and total advertising budget is around 8.68
billion.
Also provided different type of schemes for its
distributors and retailers.
13. Conclusion
P & G is a one of the largest consumer product
company. P&G is leading in worlds consumer goods
and household products.
FMCG is a huge sector where many compititors are
available in the market .But
HUL is a biggest competitors at this time so company
will need to target the middle class segment which
helps in increasing the sales and market share for the
company.
14. References
What is perceptual mapping? definition and meaning. 2014. What is
perceptual mapping? Definition and meaning. [ONLINE] Available at:
http://www.businessdicttionary.com/defiition/perceptual-mapping.
html. [Accessed 29 October 2014].
Marketing mix- Google serach.2014. [ONLINE] Available at:
http://www.google.co.in/search?q=marketing+mix&biw=1366&bih=isc
h&tbo=u&source=univ&sa=X&ei=RHxWVKWilpWouQTz3oGIAg&ved
=oCC4QsAQ. [Accessed 29 October 2014].
PGIndia.com Brands: hair products, beauty brands, well being. 2014.
[ONLINE] Available at: http://www.pg.com/en_IN/brands/. [Accessed
03 November 2014].
Kotler, P. , Armstrong, G., Agnihotri, P., Haque, H. (2010) Principles of
Marketing: A South Asian Perspective, 13th Edition Pearson Education