Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
1Running Head COCA COLA COMPANY2COCA COLA COMPANY.docxdrennanmicah
1
Running Head: COCA COLA COMPANY
2
COCA COLA COMPANY
Coca Cola Company
Name
Institutional Affiliations
Long Term Goals and Objectives
The long-term goals of the Coca cola Company is maximizing their dividends while they maintain a long-term sustainable business growth and development. They also plan to become a leading company in the world within the beverage industry. The company aims to refresh the world and becoming a leading provider of beverage drinks. It also aims to inspiring moments of optimisms and happiness as well as creating value and making a comparison in the place that all the human beings live in.
The organization plans to conduct their business operations within a unique and a specified fashion as well as being quite distinguished from its competitors. The organizational culture entails all the values and traditions that the company strives to uphold throughout its production life. The mission of the company includes; refresh the world in body, mind and spirit, inspire moments of optimism and happiness, create value and make a difference everywhere the company engages, through actions and brands, (Bowers, et.al., 2017). The vision is to become fully sustainable and achieve long-term growth. Values upheld by the company include; accountability, commitment, integrity, unity of purpose, innovation and quality.
This is the department tasked with recruiting, hiring and staffing of employees. Human resource managers at Coca cola focus much on hiring highly competent workers. This helps the company to maintain its position as the leading producer of beverages in the international market. Human resource ensures that all employee affairs are addressed effectively to enable them to concentrate and be more productive. Also, appropriate compensation plans are formulated to ensure that all employees feel appreciated and valued for their service, (Noe, et.al, 2017). The company also has training programs for all its workers across the world. This is to equip all staff members with the necessary skills that are specifically needed to achieve the company goals. Human resource management at the company is very much effective and this can be proven from their ever-expanding business and employee volumes.
Competitive advantage means having supremacy over the competitors in the market. By being the most valued and most preferred by the consumers, a company is said to have more competitive advantage. Products of the coca cola company have been ranked the most demanded beverages all over the world. The company has gone ahead to franchise and establish production lines across continents in the world. Great sales and marketing strategies have ensured that the company reaches all parts of the world. This extensive market coverage and consistency in quality production has facilitated the company’s great market power.
Business Management Strategy
Profits maximization is always one of the main objectives of any company. Shareholders wea.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. INTRODUCTION
Procter & Gamble (P&G) is a Fortune 500American multinational
corporation headquartered in downtown, Cincinnati, Ohio. Manufactures a
wide range of consumer goods.
Fortune magazine ranked P&G at fifth place of the "World's Most Admired
Companies" list, which was up from sixth place in 2010.
P&G is credited with many business innovations including brand management and
"Connect & Develop" innovation.
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than
any other company.
3. Financial condition
Net sales - $65.3 billions in 2016-17 year in globally decreased 5.4 billion against 2015-16 fy
In India net sales -2482 crore increased 194.3 crore
Profit after tax is 423 crore and spent 8.45 crore in CSR activities
11%
11%
32%18%
28%
Sales globally
grooming
health care
fabric and home
care
beauty
baby,feminine
and family are
4. Strengths:
• Diversified brand portfolio
• Research and Development
• Global Operation
• Strong Distribution Network
Weakness:
• Missing Opportunity
• Weakness in beauty care division
Opportunity
• Diversification
• Growth in Indian FMCG market
• Environment concern
Threats:
• Competition
6. MISSION
“We will provide branded products and services of superior quality
and value that improve the lives of the world’s consumers, now and for
generations to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing our people, our
shareholders and the communities in which we live and work to
prosper”
VISION
“Be, and be recognized as, the best consumer products and services
company in the world”
7. OBJECTIVE
CORPORATE OBJECTIVE
Deliver total shareholder return in the top one-third of their peer group
2nd objective is to return up to $70 billion to shareowners in the next four years through a combination of
dividend payments, share retirement, and share repurchases
BUSINESS OBJECTIVES
Organic sales growth above market growth rates in the categories, and geographies in which they compete.
FUNCTIONAL OBJECTIVE
Functional objectives are investing more in research and development to faster product innovation, and to
reduce costs such as overhead, marketing, and trade spending.
8. CORPORATE STRATEGY (Horizontal Growth
Strategy)
Increasing value creation for investors,
Innovation through new products as well as efficient
operations,
Increased operating productivity,
9. BUSINESS STRATEGY (Differentiation)
The Firm believes through moving to fewer categories, brands,
initiatives, product lines, and SKU’s, along with consolidation of current
plants, agencies, suppliers, and organizations will lead to lower costs in
overhead, cost of goods sold, marketing and trade spending.
These savings can then be reinvested to accelerate the growth of leading
brands, creating a symbiotic relationship between cost savings, and a
stronger focus on value creating categories for the Firm.
10. FUNCTIONAL SRATEGIES
Invest more than $2 billion dollars in research and development
annually. Examples of these investments are Pampers Swaddlers
and Pants, Tide PODS, the Gillette FlexBall, and many others.
These products offer patented aspects, which are not found in
competing products, and, as logically follows, will have the
propensity to boost category, and brand sales.
12. PORTER,’S FIVE FORCES MODEL
Threat
Of
Competition
HIGH
Threat
Of
New
Entrance
LOW-
MODERATE
BARGAINING
POWER OF
SUPPLIER
LOW
THREAT OF
SUBSTITUTE
HIGH
BARGAINING
POWER OF
BUYERS
HIGH