P&G is an American multinational consumer goods company founded in 1837. It has a wide range of products including pet foods, cleaning agents, and personal care products. P&G pursues innovation through R&D and new product development. It takes a scientific approach to product development and a consumer-centric approach to marketing. P&G uses a variety of marketing strategies such as digital marketing, celebrity endorsements, and social media to connect with consumers. It aims to continue innovating and reaching more consumers globally.