The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837, P&G sells personal care, cleaning, and household products. It has over 100,000 employees worldwide and operates in 80 countries. P&G has many well-known brands like Tide, Bounty, Charmin, Pantene, Olay, Crest, and Pampers. In 2012, P&G recorded $83.68 billion in sales and is ranked highly on various lists of the best companies to work for.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.
12 Ugly Truths Behind the Myth of Cosmetic Safety v2zq
12 Ugly Truths Behind the Myth of Cosmetic Safety - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
According to FDC, Nigeria is currently experiencing mild recession and most of the economic indicators are red; only
consumption, household expenditure and the stock market are yellow. This shows manufacturers’ major concerns.
Competition is becoming stiffer as consumption and disposable income continues to decline while cost of production is unpredictable due to non-fixed exchange rate by the CBN.
As this uncertainty continues, market forces and dynamics are not constant, but consumers expect their brands to remain
stable and consistent. Brand credibility and consistency seem the only trump card available for managers and manufacturers at the moment. With major brands already owning spaces in the minds of the consumers through their personality statements, positioning, imagery, communication among others; being consistent and ‘hanging in there’ by digging deep to explore the brand values and potential is where managers are facing the most herculean task.
It is a fact that consumers do not want their brands to change no matter what, especially the core brand promises. They want their brands to give them the ‘have got you’ and ‘won’t fail you’ feelings despite everything. Brand consistency needs to be the core of brand activities right now with delivery on brand recognition cues and guaranty of quality.
This edition comes with another opportunity to give you insights into the world of brands and their activities including launches and extensions across sectors and markets, it has different articles, opinions, events, opinions that will make the time invested in worth the while. It is true that what defines a brand are its assets, strength and values. Its performance on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand value in recession while the cherry of this edition is the corner for entrepreneurs, where we revealed the potentials of oil palm in Nigeria and how to maximise it.
To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.
12 Ugly Truths Behind the Myth of Cosmetic Safety v2zq
12 Ugly Truths Behind the Myth of Cosmetic Safety - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
According to FDC, Nigeria is currently experiencing mild recession and most of the economic indicators are red; only
consumption, household expenditure and the stock market are yellow. This shows manufacturers’ major concerns.
Competition is becoming stiffer as consumption and disposable income continues to decline while cost of production is unpredictable due to non-fixed exchange rate by the CBN.
As this uncertainty continues, market forces and dynamics are not constant, but consumers expect their brands to remain
stable and consistent. Brand credibility and consistency seem the only trump card available for managers and manufacturers at the moment. With major brands already owning spaces in the minds of the consumers through their personality statements, positioning, imagery, communication among others; being consistent and ‘hanging in there’ by digging deep to explore the brand values and potential is where managers are facing the most herculean task.
It is a fact that consumers do not want their brands to change no matter what, especially the core brand promises. They want their brands to give them the ‘have got you’ and ‘won’t fail you’ feelings despite everything. Brand consistency needs to be the core of brand activities right now with delivery on brand recognition cues and guaranty of quality.
This edition comes with another opportunity to give you insights into the world of brands and their activities including launches and extensions across sectors and markets, it has different articles, opinions, events, opinions that will make the time invested in worth the while. It is true that what defines a brand are its assets, strength and values. Its performance on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand value in recession while the cherry of this edition is the corner for entrepreneurs, where we revealed the potentials of oil palm in Nigeria and how to maximise it.
Procter and gamble:marketing capabilitiesNamrata Singh
this presentation is about procter and gamble .discuss its history and products and brands.reasons for its success and advertisments and sponsorship.net sales
This a case study review of a Harvard Business School:Procter & Gamble: Marketing Capabilities. Done under the Marketing internship of Prof Smaeer Mathur ( IIM L professor).
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
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You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
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Top Israeli Products and Brands - Plan it israel.pdf
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1.
2. The Procter & Gamble Company, also known
as P&G, is an American multinational consumer
goods company headquartered in downtown Cincinnati,
Ohio, USA.
Its products include pet foods, cleaning
agents and personal care products.
3.
4. P&G History: A Legend of Firsts
1837 Brothers-in-law William Procter and James Gamble start a partnership,
making and selling candles and soap in Cincinnati
1859 P&G sales reach $1 million
1879 The inexpensive, but high-quality Ivory soap is introduced
1924 P&G is one of the first to create a market research department to study
consumer preferences and buying habits
1955 Crest, the first toothpaste with fluoride clinically proven to fight cavities, is
introduced
1961 Pampers is introduced and eventually replaces cloth diapers
1980 Sales reach $10 billion
2002 P&G develops Naturally feminine pads specifically to meet the needs of low-
income women in Latin America.
2005 High Frequency Stores, Consisting of nearly 20 million stores across the
world, FS represents a particular opportunity in fast-growing low income
markets.
Today P&G operates in 80 countries worldwide, employing more than 100,000.
Has 13 billion dollar brands in its portfolio: Charmin, Tide, Pantene, Iams,
Folgers, Crest, Olay, Always, Ariel, Bounty, Downy, Pringles, Pampers.
5. In 2012, P&G recorded $83.68 billion dollars in
sales.
Fortune magazine awarded P&G a top spot on
its list of "Global Top Companies for Leaders",
and ranked the company at fifth place of the
"World's Most Admired Companies" list.
Chief Executive Magazine named P&G the best
overall company for leadership development in
its list of the "40 Best Companies for Leaders
6. FOUNDERS
William Procter, a candle maker, and James Gamble, a
soap maker, emigrated from England and Ireland
respectively.
7. • Their father-in-law called a meeting and persuaded his
son-in-laws to become business partners. On the 31st of
October the Procter & Gamble company was created.
• They began by supplying the Union Army with soap and
candles.
11. We Show Respect for All Individuals
The Interests of the Company and the Individual Are
Inseparable.
We Are Strategically Focused in Our Work.
Innovation Is the Cornerstone of Our Success.
We Value Personal Mastery.
We Seek to Be the Best.
We Are Externally Focused.
PRINCIPLES …
12. GLOBAL
P&G touches and improves the lives of about 4.4 billion
people around the world with its portfolio of trusted,
quality brands.
With operations in about 80 countries, P&G brands are
available in more than 180 countries worldwide.
13.
14. INDIA
P&G is one of the largest and
fastest growing consumer goods
companies in India.
Established in 1964, P&G India
now serves over 650 million
consumers across India.
Ambi Pur
Ariel
Duracell
Gillette
Head & Shoulders
Olay
Oral-B
Pampers
Pantene
Tide
Vicks
Wella
Whisper
15. Its presence pans across the Beauty segment, the
Household Care segment as well as the Health care
segment, with trusted brands that are household names
across India.
These include Vicks, Ariel, Tide, Whisper, Olay, Gillette,
Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders,
Wella and Duracell.
16.
17. Superior product propositions and technological
innovations have enabled P&G to achieve market
leadership in a majority of categories it is present in.
P&G India is committed to sustainable growth in India,
and is currently invested in the country via its five plants
and over nine contract manufacturing sites, as well as
through the 26,000 jobs it creates directly and indirectly.
18. Our sustainability efforts focus on Environmental
Protection as well as Social Responsibility to help
develop the communities they operate in.
P&G operates under three entities in India - two listed
entities “Procter & Gamble Hygiene and Health Care
Limited” and ‘Gillette India Limited’, as well as one
100% subsidiary of the parent company in the U.S. called
‘Procter & Gamble Home Products’.
20. Operations
As of July 1, 2011, the company structure is categorized into two
"Global Business Units" with each one further divided into "Business
Segments" according to the company's 2011 Annual Report.
Dimitri Panayotopoulos is Vice Chairman of Global Business Units
Beauty segment
Grooming segment
Health Care segment
Snacks & Pet Care segment
Fabric Care & Home Care segment
Baby Care & Family Home Care
segment
21. • In October 2008, P&G was named one of "Canada's Top
100 Employers" by Mediacorp Canada Inc., and was
featured in Maclean's newsmagazine.
• Later that month, P&G was also named one of Greater
Toronto's Top Employers, which was announced by
the Toronto Star newspaper
22. Brands
• 26 of P&G's brands have more than a billion dollars in
net annual sales, according to the 2012 Annual
Report and P&G Corporate Newsroom.
• Most of these brands—including Bounty, Crest and
Tide—are global products available on several continents.
• Procter & Gamble products are available in North
America, Latin America, Europe, the Middle East, Africa,
Asia, Australia and New Zealand.
23. Manufacturing operations are based in the following regions:
United States
Canada
Philippines
Mexico
Latin America
Europe
China (31 wholly owned factories) and other parts of Asia
Africa
Australia
25. Productions
Procter & Gamble produced and sponsored the first radio
soap operas in the 1930s.
Procter & Gamble also was the first company to produce
and sponsor a prime-time show.
26. Online marketing
The company has actively developed or sponsored
numerous online
communities, i.e. BeingGirl.com(launched in
2000),Women.com.
As of 2000, the company had 72 "highly stylized
destination sites
27. Fortune:
Ranked #5 among the “Global Most Admired Companies”
Consistent #1 ranking within industry on “Most Admired”
list for 26 of 27 total years and for 14 years in a row
Named to list of the Global 100 Most Sustainable
Corporations in the World, with top rankings from 2000–
2011
28. National Association for Female Executives:
Recognized by the National Association for Female
Executives as one of the Top 50 Companies for Executive
Women
Ranked #10 on the “World’s Most Respected Companies
List”
29. Ranked #25 among the Top 50 Companies for Diversity
Ranked #9 on the Top Companies for Recruitment and
Retention
Bloomberg Businessweek:
Ranked #25 among the “World’s Most Innovative
Companies”
30. Readers Digest:
Silver Award for Corporate Social Responsibility Programs
by Readers Digest, 2008.
Indo-American Chamber of Commerce:
“Best US Company operating in India under the FMCG
Sector” by the Indo-American Chamber of Commerce
(IACC)’s 7th Corporate Excellence Awards.
31. AC Nielsen Survey:
Ranked #3 as the “Employer of Choice” across the targeted
campuses in a survey conducted by AC Nielsen.
Business Today:
Business Today has rated P&G amongst the most preferred
companies by management students across India.
35. Products
• Ariel is a brand of laundry detergent.
• Actonel is a brand of osteoporosis drug.
• Bounty (paper towel) sold in the United States, Canada,
and the United Kingdom
• Braun is a small-appliances manufacturer specializing in
electric razors, coffeemakers, toasters, and blenders.
• Crest is a brand of toothpaste.
• Dawn is a brand of dishwashing detergent.
• Downy/Lenor is a brand of fabric softener.
36. Product s
• Duracell is a brand of batteries and flashlights.
• Fusion is a brand of men's wet shave razors and is the quickest
P&G brand to have reached $1 billion in annual sales.
• Gain is a brand of laundry detergent and fabric softeners.
• Gillette is a safety razor manufacturer.
• Head & Shoulders is a brand of shampoo body wash, and
deodorant.
• Old Spice is a brand of aftershave and shaving cream.
37. Product s
• Ivory is a soap.
• Nice 'n Easy is a hair coloring product.
• Olay is a brand of women's skin care products.
• Oral-B is a brand of toothbrush.
• Pampers is a brand of disposable diaper.
• Pantene is a brand of hair care products (conditioners/styling
aids).
• Prilosec OTC is a brand of heartburn medicine co-marketed
by AstraZeneca.
• Pringles is a brand of potato chips.
38. Product s
• Puffs is a brand of facial tissue.
• Secret is a brand of antiperspirant and deodorant.
• TAG is a deodorant and body spray.
• Tide is a brand of laundry detergent.
• Vicks is a brand name of over-the-counter medicines (Formula
44, Sinex, NyQuil/DayQuil)
• Wella is a brand name of hair care products (shampoo,
conditioner, styling, and hair color).
• Whisper is a brand of pantyliners sold primarily in Asian
markets.