Includes company background, various product lines, marketing strategies, and insights.

3. Proctor & Gamble
 Procter & Gamble (P & G) is the largest manufacturer of
consumer products
 One of the top 10 largest companies by market
capitalization
 Founded in 1837, headquartered in Cincinnati , Ohio by
William Procter and James Gamble
 Known for Successful brands, introducing new products and
maintaining popularity
 Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer,
Crest , food, beverages and many more

4. FOUNDERS
William Procter and James Gamble

5. ACQUISITIONS
 Between 1905 – 2010, P&G invested in more than 30
acquisitions
 Acquisitions occurred in the 1930’s, 50’s, 80’s and 90’s.
 The largest acquisitions include:
 Charmin, Clorox, Crush, Revlon, and Gillette

6. ABOUT US
http://www.youtube.com/watch?v=tAT-cFFGNQg

7. MAIN UNITS
 Beauty care
 House hold care
 Health and well being
 Baby care
 Pet care
 Grooming segment

9. PRODUCT
DIFFERENTIATION
 Brand Loyalty
 Distribution channels
 Innovation
 Quality

10. DISTRIBUTION STRATEGY
 Three types of distribution is followed by P & G:
1. Intensive Distribution
2. Extensive Distribution
3. Specialty Distribution

11. 11
Typical Distribution of P&G Products
Manufacturers (PGHH Ltd.India)
Marketing Agents - State wise
Retailers/Wholesalers/Distributors
Chemists Shops, Provision Stores ,
Retail Outlets, Big Markets etc

12. PROMOTION STRATEGY
 P&G insists on pull strategy
 Heavy advertising and media pioneer
 Advertising creativity
 P&G- A click mortar company
 Coupon

13. PRICING STRATEGIES
 It finds the set of prices that maximizes the profits from
the total product mix
 Research on how companies adjust their prices to take
into account different types of customers and
situations.
 Finds the key issues relating to initiation and response
to price changes.

15. 15

16. HEALTH CARE
oral care, feminine care,
respiratory, toothpaste,
OTC drugs and other
personal care categories

17. BABY CARE AND FAMILY
CARE
diapers, baby wipes, paper
towels, and toilet paper

18. BEAUTY PRODUCTS
cosmetics, fragrances, hair
care, and skin care products

19.  Ivory is a soap.
 Tide is a brand of laundry detergent.
 Whisper is a brand of pantyliners sold primarily in Asian
markets.
 Pantene is a brand of hair care products
(conditioners/styling aids).
 Olay is a brand of women's skin care products.
 Oral-B is a brand of toothbrush.
 Pampers is a brand of disposable diaper

21. COMPETITORS

22. What is Procter & Gamble’s
business strategy?
1. Maintaining popularity of existing product
2. Developing new related products
3. Innovating and introducing new products from scratch

23. Why is tele-presence a useful
collaborative tool for P&G?
 Telepresence is an excellent way to foster collaboration
between employees across not just countries, but
continents. It makes possible to hold high-definition
meetings over long distances.

24. other ways P&G can use to
foster innovation?
1. Cloud , to save all their documents and files in a place
which will certainly reduce their maintenance overhead
and introduce flexibility and speed.
2. Big data manipulation, to gain and analysis huge amount
of customer feedback to make the products and services
better.