This document provides information about Procter & Gamble (P&G), a multinational consumer goods corporation. It lists the names and student IDs of 6 group members studying P&G. It then discusses P&G's history, brands, manufacturing regions, leadership awards, and 4Ps marketing strategy. P&G was founded in 1837 and has grown to a $68 billion company that produces hundreds of brands across multiple product categories.

2. 2
Group Member
1. MD SHOHARAB HOSSAIN. ID- PG14-09-14-017
2. JANNTUL MOUA ID- PG14-09-14-018
3. YUNUS ALI. ID- PG14-09-14-022
4. MEDUL HASAN. ID- PG12-09-14-086
5. RAYHAN AHMED. ID- PG14-09-14-088
6. RONY SARKAR. ID- PG14-09-14-087

3. Introduction
• Procter & Gamble also known as P&G; is an American multinational
corporation that manufactures a wide range of consumer goods. It
was founded in 1837.
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4. PROCTOR & GAMBLE
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5. LOGO

6. “Touch and improve more consumers’ lives in more parts of the world more
completely.”
Headquarters: The Procter & Gamble Company
Year founded: 1837
Location: Cincinnati, Ohio, U.S.A
Business Operation: About 80 countries
Number of employees: Approximately 140,000 world wide
• Over $68 billion in global sales
• 300 brands in over 160 countries
• #1 or #2 in 80% of our categories
• P&G’s 22 Billion-Dollar Brands
• 140 plants and 25 R&D centers globally
• Spend nearly $ 2 billion a year on R&D
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P&G at a glance

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History
• William Procter, a candle maker, and James Gamble, a soap maker
emigrated from England and Ireland. Their father-in-law called a
meeting and persuaded his son-in-laws to become business partners.
On the 31st of October the Procter & Gamble company was created.
• They began by supplying the Union Army with soap and candles.

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9. PROCTOR & GAMBLE
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PRODUCTS OF
• Ariel is a brand of laundry detergent.
• Actonel is a brand of osteoporosis drug.
• Bounty (paper towel) sold in the United States, Canada,
and the United Kingdom
• Braun is a small-appliances manufacturer specializing in
electric razors, coffeemakers, toasters, and blenders.
• Crest is a brand of toothpaste.
• Dawn is a brand of dishwashing detergent.
• Downy/Lenor is a brand of fabric softener.

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PRODUCTS OF
• Duracell is a brand of batteries and flashlights.
• Fusion is a brand of men's wet shave razors and is the
quickest P&G brand to have reached $1 billion in annual
sales.
• Gain is a brand of laundry detergent and fabric softeners.
• Gillette is a safety razor manufacturer.
• Head & Shoulders is a brand of shampoo body wash,
and deodorant.
• Old Spice is a brand of aftershave and shaving cream.

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PRODUCTS OF
• Ivory is a soap.
• Nice 'n Easy is a hair coloring product.
• Olay is a brand of women's skin care products.
• Oral-B is a brand of toothbrush.
• Pampers is a brand of disposable diaper.
• Pantene is a brand of hair care products
(conditioners/styling aids).
• Prilosec OTC is a brand of heartburn medicine co-marketed
by AstraZeneca.
• Pringles is a brand of potato chips.

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PRODUCTS OF
• Puffs is a brand of facial tissue.
• Secret is a brand of antiperspirant and deodorant.
• TAG is a deodorant and body spray.
• Tide is a brand of laundry detergent.
• Vicks is a brand name of over-the-counter medicines
(Formula 44, Sinex, NyQuil/DayQuil)
• Wella is a brand name of hair care products
(shampoo, conditioner, styling, and hair color).
• Whisper is a brand of pantyliners sold primarily in
Asian markets.

13. • Ariel
• Downy
• Head &
Shoulders
• Joy
• Olay
• Pampers
• Pantene
• Safeguard
• Tide
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The 9 Pillars of P&G

14. OPERATIONS
• As of July 1, 2011, the company structure is categorized into two "Global
Business Units" with each one further divided into "Business Segments"
according to the company's 2011 Annual Report. Dimitri Panayotopoulos is
Vice Chairman of Global Business Units
• Beauty segment
• Grooming segment
• Health Care segment
• Snacks & Pet Care segment
• Fabric Care & Home Care segment
• Baby Care & Family Home Care segment
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15. BRANDS
• Main article: List of Procter & Gamble brands
• Twenty-six of P&G's brands have more than a billion dollars in
net annual sales, according to the 2011 Annual Report and P&G
Corporate Newsroom.
• Most of these brands—including Bounty, Crest and Tide—are
global products available on several continents. Procter &
Gamble products are available in North America, Latin America,
Europe, the Middle East, Africa, Asia, Australia and New
Zealand.
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16. MANUFACTURING OPERATIONS ARE BASED IN THE FOLLOWING
REGIONS
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of
trusted, quality brands
 United States
 Canada
 Philippines
 Mexico
 Indonesia
 Middle East
 New Zealand
 Latin
America
 Europe
 Japan
 China (31 wholly owned
factories) and other parts of
Asia
 South Korea
 Africa
 Brazil
 Australia
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18. • What is FMCG companies?
• FMCG companies are those companies that produce Fast
Moving Consumer Goods (FMCG).Fast Moving Consumer
Goods are the sorts of products generally sold in a supermarket,
but can also include things like cheap electronics and over-the-counter
medicines. They are 'fast moving' because they are
purchased frequently and consumed quickly, as distinct from
more durable goods such as appliances, which are generally
replaced only every few years.
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FMCG Ranking of P and G

19. P&G, MASTER KONG LEAD CHINESE
FMCG MARKET
CONSUMER // SHOPPERS 09.24.2013
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20. PRODUCT
Compliment the new BC_18 product with high quality
concept
Easy, time-saving, everyday use
PRICE
Premium-priced segment -> to keep up the image of the
shampoo as a high quality and innovative product
1/ 4.99 DM for the 200 ml bottle
2/ 5.99 DM for the 250 ml bottle
PLACE
Department stores - supermarkets, with a special
decoration.
Hairdressers - beauty salons - personal care shops
(directly and effectively impact on clients)
4Ps
PROMOTION
- Promoted in a homogeneous way and conduct
promotion campaign and advertising campaign
- A TV ads underline the easy way to use and the perfect
hair; besides, explaining the effect of shampoo and
conditioner on your hair scientifically and
understandably.
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21. • Chief Executive Magazine has named P&G the
best overall company for leadership development
in its list of the “40 Best Companies for Leaders,”
a feature in its January/February 2012
issue. This is the second time we’ve received this
award in the seven years this ranking has
existed.
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P&G Ranked #1 for Leadership Development
• P&G has once again earned a top spot on Fortune’s list
of Most Admired Companies. P&G ranked #1 in our
industry and #9 overall on the 2012 list. In recent years,
P&G has consistently earned the top spot within our
industry while ranking in the top 10 of the overall list.

22. Chief Executive looks at a variety of criteria when choosing a best
company:
the existence of a formal development program;
the amount of time a CEO is involved;
the percentage of leaders recruited internally;
the strength of its recruiting program and the caliber of talent; and
the long-term growth of market capitalization.
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23. P&G excelled in these areas, and the some of it details of this
recognition are given bellow-
Top spot on Fortune Magazine’s list of Global Top Companies for
Leaders. P&G has been in the top three for the past three years, and
P&G has been in the top 10 for all five years they’ve participated in
the study.
Fortune Magazine’s judges selected and ranked winners based on
criteria including
strength of leadership practices and culture, examples of leader
development on a global scale, impact of leadership in communities in
which companies operate, business performance and company
reputation.
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24. • These are just two of several recognitions P&G has
received recently; others include
• World’s Most Admired Companies – Fortune
• World’s Most Respected Companies – Barron’s
• The World’s Most Attractive Employers – Universum
• Top MBA Employers – Fortune
• Top Companies for Executive Women – National
Association for Executive Women
• Top Companies for Recruitment and Retention –
Diversity, Inc.
• Best Place to Work – Glassdoor.com
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25. Corporate Video

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