This document provides an overview of Procter & Gamble, the multinational consumer goods company founded in 1837. It discusses key details about P&G such as its headquarters, sales, product categories, brands, employees, and leadership. The document also outlines P&G's vision, mission, motto, and focuses on how it addresses consumer concerns with brands like Olay, Pampers, Tide, and Pringles. Additionally, it provides financial information and discusses P&G's market leadership, sustainability efforts, and philanthropic programs in India. A case study on the laundry detergent Tide brand dives into its marketing strategies around product, price, place, and promotion in India.
introduction
about lifebuoy
Officially launched in India in 1935
India’s oldest personal wash brand
Always stood for health and hygiene, delivered through germ protection
Sales on more than 5bn per day
Had stagnant market share
stood for its health – plate-form
Was brick red in color with carbolic ingredient
Segment-Personal Care – Soap, Hand Sanitize r, Hand Wash
Target Group-All households, to provide a 100% anti-bacterial soap for complete protection
Positioning-Lifebuoy's hand wash goal is to provide affordable and accessible hygiene and health solutions
Parent Company-HUL
Category-Personal Care – Soap
Sector-FM CG
ADVERTISEMENTS
SWOT ANALYSIS
USAGE OF LIFEBUOY HAND-WASH-germ free, smell, healthy,100% secure ,care,safety
SEGMENTATION'S
PRICING STRATEGY
MARKETING STRATEGY
DISTRIBUTION TABLE
COMPETITORS-dettol, savlon
BRAND POSITIONING
AMBASSADORS
THANK YOU
introduction
about lifebuoy
Officially launched in India in 1935
India’s oldest personal wash brand
Always stood for health and hygiene, delivered through germ protection
Sales on more than 5bn per day
Had stagnant market share
stood for its health – plate-form
Was brick red in color with carbolic ingredient
Segment-Personal Care – Soap, Hand Sanitize r, Hand Wash
Target Group-All households, to provide a 100% anti-bacterial soap for complete protection
Positioning-Lifebuoy's hand wash goal is to provide affordable and accessible hygiene and health solutions
Parent Company-HUL
Category-Personal Care – Soap
Sector-FM CG
ADVERTISEMENTS
SWOT ANALYSIS
USAGE OF LIFEBUOY HAND-WASH-germ free, smell, healthy,100% secure ,care,safety
SEGMENTATION'S
PRICING STRATEGY
MARKETING STRATEGY
DISTRIBUTION TABLE
COMPETITORS-dettol, savlon
BRAND POSITIONING
AMBASSADORS
THANK YOU
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
The Himalaya drug company was founded in 1930 by Mr. Meraj Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 years old system of medicine.
CONTENTS
COMPANY PROFILE
ORGANISATION STRUCTURE
SEGMENTATION OF HIMALAYA PRODUCT
HIMALAYA NEEM FACEWASH
KEY FEATURES
FACEWASH INDUSTRY AND BRANDS
MARKET SHARE
TARGETING
3C’S
CURRENT EXPENSES PLAN
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
The Himalaya drug company was founded in 1930 by Mr. Meraj Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 years old system of medicine.
CONTENTS
COMPANY PROFILE
ORGANISATION STRUCTURE
SEGMENTATION OF HIMALAYA PRODUCT
HIMALAYA NEEM FACEWASH
KEY FEATURES
FACEWASH INDUSTRY AND BRANDS
MARKET SHARE
TARGETING
3C’S
CURRENT EXPENSES PLAN
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
VolunteerMatch Solutions BPN Webinar: The Radically Engaged BusinessVolunteerMatch
August 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
On May 17, 2012 Carol Cone wowed attendees at the 2012 VolunteerMatch Client Summit in San Francisco, CA. We’ve invited “the mother of cause marketing” back for an encore presentation, so that you can share in this inspiring session!
Through a presentation on the “Radically Engaged Business,” Carol Cone will share her thoughts and best practices on building a purpose-driven business and exploring the critical and evolving relationship between employee engagement and groundbreaking citizenship programs.
Participants will learn the four key tenets of building a radically engaged business:
• Creating a gold-standard citizenship/purpose program,
• Operationalizing that program,
• Building a unique employer brand, and
• Using your citizenship/purpose program to drive talent development.
Through best-in-class case studies, including Avon, PNC and IBM, among others, participants will learn how successful organizations are using purpose to energize, inspire and activate employees and drive business impact.
About Our Guest Speaker:
At Edelman, Carol Cone provides strategic counsel to clients on the development of cause and public engagement strategies, as well as corporate and brand citizenship. She has a deep commitment to innovative research with consumers, executives and employees; she works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property.
Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.
Procter and gamble:marketing capabilitiesNamrata Singh
this presentation is about procter and gamble .discuss its history and products and brands.reasons for its success and advertisments and sponsorship.net sales
An American multinational, founded in 1837 by William Proctor and James Gamble
They began by supplying the Union Army with soap and candles
Products include pet foods, cleaning agents, health care and personal care products
Chairman, President & CEO: AG Lafley
In 2014, P&G recorded $83.1 billion in sales
Nearly 300 brands in more than 160 countries
Worldwide workforce of 135,000
140 plants and 25 R&D centers globally. Spend nearly $ 2 billion a year on R&D
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
4. FACTFILE
Established Year 1837
Head Quarter Ohio, Cincinnati, USA
Sales Number $ 82,559 million
Product Available Area Over 80 countries
Category
Skin care, Hair Care, House Care, Health Care, Oral
Care, food… etc
Brands About 300 brands
Employee Numbers About 127,00 employees
Board chairman Robert A. McDonald
CEO Robert A. McDonald
Global Technical Centers 28
Billion US dollar Brands 24
6. DRIVEN BY VISION
Be, and be recognized as, the
best consumer products and
services company in the
world.
7. MISSION
The Company’s goal is to win consumers for
its products by virtue of the products’ quality
and value, and not by creating unfair
disadvantage for its competitors.
10. CONSUMER CONCERN
CONSUMER CONCERN P&G TO THE RESCUE
Ageing Olay
Child Care Pampers
Energy Saving Tide Cold Water
Packaged Food Pringles Potato Chips
12. P&G GLOBAL
1. Fortune 500 :-
Ranked #5 among the “Global Most Admired Companies”
Consistent #1 ranking within industry on “Most Admired” list for 26 of
27 total years and for 14 years in a row
2. National Association for Female Executives:
Recognized by the National Association for Female Executives as one of
the Top 50 Companies for Executive Women
13. P&G GLOBAL
3. Diversity Inc:
Ranked #25 among the Top 50 Companies for Diversity
Ranked #9 on the Top Companies for Recruitment and
Retention
4. Bloomberg Business week:
Ranked #25 among the “World’s Most Innovative Companies”
Companies”
5. Business Today:
Business Today has rated P&G amongst the most
preferred companies by management students across
across India
15. P&G INDIA
A. Infrastructure and Facility Manager Association:
P&G Mumbai GO awarded “Annual Excellence Award for
Award for Best Effort toward Power Conservation” during
during the Future Workplace Conference, for consistent
consistent efforts resulting in overall 27% reduction of
energy consumption
B. Readers Digest:
Silver Award for Corporate Social Responsibility Programs
Programs by Readers Digest, 2008
16. MARKETING POLICIES
Respect in the Marketplace
1. Product Safety
2. Fair Dealing with Suppliers and
Customers
3. Confidentiality and Consumer Privacy
4. Communicating with the Media
17. MARKETING POLICIES
“Do more less with less and get more.”
o P&G Internally
I. 9000 researchers
II. 150 technologies
III. 40 communities of practice
24. TIDE- OVERVIEW
Product Overview
i. Launched in India in mid-2000, Tide provides
‘Outstanding Whiteness’ on white clothes &
excellent cleaning on coloured clothes as well.
ii. Tide’s Fabric Whitening Agents clean clothes
without bleaching or removing colour from a
garment.
iii. The Tide range in India includes Tide (Detergent)
and Tide (Bar with Whitens).
iv. Tide Naturals was launched in India in December
2009. Packed with the benefits of lemon and
25. MARKET RESEARCH
INDIAN LAUNDRY MARKET
Indian laundry market is Rs.5000 crore in size.
Third largest detergent market.
More than 10 brands available in the Indian market.
HUL lead the market with highest % of market share
i.e.38%, followed by P&G, Nirma, Ghari.
Detergent bar comprises 43% of market share and
powder enjoying the rest 57%.
26. CONSUMER RESEARCH
Various consumer research shows :
Indian women plays vital role in taking decision
regarding home products.
Homemaker’s primary concern is her family’s
well being
Maximum value from the products they use.
Indians love tough and long lasting things in all
their choices
39. COMPETITIVE ADVANTAGE
a) P&G have long standing reputation of having
family of product, having excellent quality
b) Intensive research to determine their target
market and type of product would best fit their
need
c) P&G have product for both the market segment,
economic and Luxury.
40. SWOC ANALYSIS
STRENGTHS
• Benefit or attribute over
other products in the same
category
• Leading market position
• Lower price and good quality
• Most popular and widely
patronized detergent in the
world and a flagship brand of
P&G
• Renowned by its reputation
of complimenting the ever-
changing people’s
WEAKNESSES
• Strong competitors
• Substitute products available
at the same price
• Increased promotional
spending to keep healthy
sales
41. SWOC ANALYSIS
OPPORTUNITIES
High potential of rural market
has a lot of opportunities
Changing lifestyle of people
want cheap product with
good quality
Introduction of better variants
by technology development
and innovations
CHALLENGES
Price wars with competitors
Aggressive promotion by
competitors , harming the
reputation of the product and
ambush marketing
Counterfeit products in the
rural market
