The document discusses Procter & Gamble's marketing strategy for feminine care products aimed at girls aged 10-13, focusing on increasing brand awareness and trust. The plan involves creating a minimally branded online social network called 'beinggirl.com' to engage this demographic. Key components of the marketing roadmap include web optimization, social media, and brand reputation management.

1. A Few Marketing Minutes --
Integrating Social Media into Marketing
Proctor & Gamble – BeingGirl.com
Lynnelle Wilson
Bold Vision Consulting
Lynnelle@BoldVisionConsulting.com
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2. Social Media Marketing
It’s Still Business
and
It’s Still Marketing
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7. Proctor & Gamble
Business Situation: Feminine Care Products
• Brand / product decided at 10-13 years old
• Strong loyalty – rarely changes brands
• Socially difficult topic to address
Objective:
Increase awareness and trust in 10-13 year old female market and make P&G’s brand
top-of-mind at time she makes product decision.
Strategy:
Create minimally branded, online social network especially for girls age 10-13 years old.
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8. BeingGirl.com
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9. BeingGirl – Ask Iris’ Experts
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12. 4 Times as Effective
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13. http://bit.ly/YouTube_BeingGirl
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14. What tools can YOU use?
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15. Marketing Roadmap Reviews
1. Marketing Overview
2. Website and Blog, including Search Engine “friendliness”
3. Social Media Optimization
4. Awareness of Your Brand Online
5. Your Brand’s Online Reputation
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16. Tweet Me Friend Me Link Me Call Me
• @Lynnelle and @BoldBusiness
• Facebook.com/Lynnelle
• LinkedIn.com/in/LynnelleWilson
• Facebook.com/BoldBusiness
• BoldVisionConsulting.com
• 1-207-221-3492 or lbianco on Skype
Lynnelle Wilson
Bold Vision Consulting, Inc.
Integrating New Communications into Traditional Businesses
Consulting, Training and Speaking
Other Projects by BVC, Inc.
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