Procter & Gamble is an American multinational consumer goods company founded in 1837. It offers cleaning agents and personal care products and had $83.06 billion in revenue in 2014. The company employs over 118,000 people worldwide and its subsidiaries include Gillette. Procter & Gamble is the second largest consumer goods company globally and focuses on product innovation and maintaining a strong brand image across its diversified business segments.

2. About the Company and FACTS
 Procter & Gamble
 Procter & Gamble Co., also known as P&G, is an American multinational
consumer goods company headquartered in downtown Cincinnati, Ohio,
United States, founded by William Procter and James Gamble, both from the
United Kingdom.
 CEO: Alan G. Lafley
 Stock price: PG (NYSE) US$ 69.01
 Founded: October 31, 1837, Cincinnati, Ohio, United States
 Founders: James Gamble, William Procter

3.  Products Cleaning agents and personal care products
 Revenue Increase $83.06 billion (2014)
 Operating income Increase $15.29 billion (2014)
Net income Increase $11.64 billion(2014)
Total assetsIncrease $139.26 billion (2013)
Total equity Increase $68.06 billion (2013)
 Number of employees 118,000 (2014)
 SubsidiariesGillette
 Slogan Touching lives, improving life

4. WHO IS THE LEADER IN THE MARKET
WORLD WIDE 2ND LARGEST
MARKET VALUE: $208.5 B
PROCTER & GAMBLE IS AN AMERICAN MULTINATIONAL CORPORATION FOCUSING ON THE
CONSUMER GOODS INDUSTRY. IT OFFERS PRODUCTS IN THE FOLLOWING SEGMENTS:
CLEANING AGENTS AND PERSONAL CARE PRODUCTS. THE FOOD AND BEVERAGE LINE WAS
DISCONTINUED FOLLOWING THE SALE OF PRINGLES TO KELLOGG COMPANY.
INDIA 10TH LARGEST
MARKET CAPITALIZATION – RS-9,555 CRORES
P & G SERVES OVER 650 MILLION CONSUMERS IN INDIA AND IS AMONGST THE FASTEST
GROWING CONSUMER GOODS COMPANY. IT OPERATES IN THE BEAUTY AND GROOMING,
HEALTHCARE AND HOUSEHOLD CARE SEGMENTS. ITS MAIN BRANDS INCLUDE TIDE, VICKS,
ARIEL, GILLETTE, PANTENE, OLAY, HEAD & SHOULDERS AND DURACELL.

5. PRODUCT LIFE CYCLE
 The Product Life Cycle (PLC) describes the stages of a product from launch to
being discontinued. As we will see in the example, the product lifecycle can be
reviewed across an entire category, or in the context of an individual
companies product. It is a strategy tool that helps companies plan for new
product development and refine existing products
 Introductory stage- Tide stain release
 Growth stage- Ambipure
 Maturity stage- Tide washing powder, oral-B, vicks, Gillette
 Decline stage- OLD SPICE

6. Who are the CLOSE players competitors
 JOHNSON & JOHNSON
 KIMBERLY-CLARK CORPORATION
 Unilever
 Reckitt Benckiser Group
 NIRMA

7. Major Players
 ITC
 UNIEVER
 NESTLE
 GODREJ
 DABUR
 GlaxoSmithKline Consumer Healthcare
 Colgate Palmolive
 Marico Ltd
 Emami

8. SWOT
 SWOT ANALYSIS
 Strengths •Product innovation •Strong Brand image •Diversified Business
Structure
 Weakness •Views Product Performance only Increased. promotional
spending to keep healthy sales
 Opportunities •Better product experience •Going Green/Eco Friendly
•Selling directly to consumers
 Threats. Substitute brands that have a cheaper price. Slow down in consumer
spending. Increase cost of row materials

9. STP
 SEGMENTATION – ON THE BASIS OF AGE –KIDS ABOVE THE AGE OF 6
MONTH – YOUTH
 TARGET – CHILDREN – ADULTS – SINUS PATIENT
 POSITIONING – UNIQUE SHAPE OF COUGH DROPS INHALER & CAPLET –
TOUCH THERAPY – MOTHERS LOVE PLATFORM

10. PESTLE
 POLITICAL – THE P&G POLITICAL ACTION COMMITTEE (P&G PAC)
 P&G PAC OPERATIONS ARE TRANSPARENT AND COMPLIANT WITH ALL
APPLICABLE LAWS
 P&G PAC CONTRIBUTION IN 2006
 ECONOMICAL – INDUSTRY : CONSUMER GOODS AND PERSONAL CARE.
AREA SERVED: WORLD WIDE
 TOTAL ASSETS: US
 TOTAL EQUITY: US
 SOCIAL – WORKING ENVIRONMENT OF P&G:
 TO BUILD AND WORKING ENVIRONMENT THAT WELCOMES AND
EMBRACES DIVERSITY
 FOCUSED DIVERSITY TRAINING

11.  EMPLOYEE SUREVYS, CLTURE SENSING AND DIVERSE LEADERSHIP NETWORKS
 TECHNOLOGICAL :- ROBERT MC DONALD IS A CEO ON A MIAAION TO MAKE
PROCTER & GAMBLE THE MOST TECHNOLOGICALLY ENABLED BUSINESS IN THE
WORLD
 FOR FOLLOWING THINGS
 MANTAINING RELATIONSHIPS WITH RETAILERS
 BUILDING BRANDS
 INTER ACTION WITH CUSTOMERS
 ENVIROMENTAL
 P&G SUPPORTS THE GOALS OF CLIMATE R.E.S.O.L.V.E (RESPONSIBLE
ENVIRONMENT STEPS, OPPORTUNITIES TO LEAD BY VOLUNTARY EFFORTS.)
 HELP CONSUMERS TO REDUCE THEIR OWN GHG ( GREEN HOUSE GAS)
EMISSIONS

12. Market Outlook
Global consumer processed goods behemoth Procter & Gamble reported
moderate third quarter results on April 23rd. (P&G follows July-June fiscal
year.). The company continued to take a beating from currency headwinds, which
dragged down its revenues to $18.1 billion in the third quarter, a decline of 8%
year on year.
Excluding the impact of currency movements, acquisitions, and divestitures,
organic (non-GAAP) sales growth was a moderate 2% year on year
Operating margins fared slightly better, as cost savings from productivity
improvements propelled the third quarter’s operating margin by 50 basis points
to 17.3%. Core (non-GAAP) EPS contracted by 8% year on year due to the
lower revenues base, and fell to $0.92 in the third quarter.
We are currently revising our price estimate of $83 for Procter & Gamble,
which is nearly the same as its current market price.

13. Product & Pricing (4p'S strategy)

14. Place

15. Promotion Strategy

16. Marketing Strategy
 P&G Marketing Strategy Until Now
P&G marketing strategy until now has always been to stay in the shadows, as per the
marketing trends of the time. P&G advertising is almost everywhere, representing
brands such as Gillette, Crest, Duracell, and Charmin. These brands all follow current
marketing trends in their presentation and content, but while they are technically P&G
commercials, the relationship isn’t actually shown prominently – or it wasn’t until
now.
 How P&G Advertising is Redefining Itself
Groups like P&G advertising and Unilever marketing are following marketing trends
and creating a brand that customers can relate to. In the past, Unilever marketing
strategy and P&G marketing strategy would have been fine if they just kept to the
shadows, and they did just that. The new marketing trend, however, is driven by the
customer and revolves around, you guessed it, the customer. P&G commercials are
focused around an emotion that customers want to feel about themselves, and that
feeling is goodness. P&G advertising shows mothers, heroes, and the like. These
commercials fall right into line with what P&G marketing strategy has become –
making P&G advertising that actually speaks to the customer.

17. Entry level job profile and skill
expectation. Job Description
 Manager Entry Level - Full Time - .Description
 At P&G, we offer a variety of career opportunities ranging from Brand Management and Sales to
Engineering and Research & Development. All areas of the business provide the employee with
opportunities to develop and to grow in the company.
This general posting is intended to get you started in the recruiting process when no other
postings are available or of interest to you. By applying to this posting, your application
information will be collected and held until a position matching your qualifications becomes
available.
 Qualifications
 Most of our positions require a University Diploma. Additionally, qualified candidates must have
proven success from school or work experience including strong leadership by envisioning,
direction setting and enrolling others; thinking/problem solving; creativity & innovation;
initiative & follow-through; communication; and priority setting. Select positions may require a
valid driver's license.
 Job Administrative
 Schedule Full-time

18. POP
• Product innovation
• Strong Brand image
• Diversified Business Structure
POD
• It’s the market leader in certain segments
• It is an experienced player in the FMCG sector.
• It is an experienced player in the FMCG sector.

20. Marketing Management
Thank you
Pratik Ray Khatri
Final Presentation
Subject Teacher- Arpita Pandy