This production log documents the process of creating a promotional video for a client. It describes various editing and production decisions made, including adding cinematic bars, color correcting footage for warmth, managing files, editing audio interviews to remove mistakes and pauses, and receiving feedback from tutors and clients. The client and tutors were pleased with the final product and provided positive feedback, suggesting it effectively portrayed the company. [/SUMMARY]

1. NAME
UNIT 28:CORPORATE AND PROMOTIONAL
PROGRAMME PRODUCTION
LIVE BRIEF EVALUATION

2. POST-PRODUCTION

3. PRODUCTION LOG
This shows a screen shot of an editing choice I made to my promo, I
decided to implement cinematic bars into my promo video. I did so by
going into the effects folder in premiere and selected the ‘crop’ tool and
increased the size of both the bottom and the top leaving a cinematic
effect over my footage. I did this because I felt that it made the promo
itself look more professional and I feel that it gives the shots a clean
finish and focuses the audiences attention more to the center piece of
the shots, in this case showcasing the tiles as well the interviews with
staff and them interacting with customers.

4. PRODUCTION LOG – COLOUR CORRECTING
Before After
Here is a demonstration of my colour correcting process, I have opted to use the
three way colour correcting tool found in the video effects folder inside premiere. It
gives me three colour wheels that control the colour of the shadows, midtones and
highlights in the shot. It allows me to change the balance of colour in my footage
meaning that I create shots with more warmth or cold effects. For example above i
have placed a screen shot of one shot from my promo, I felt that the original shot
looked to cold and was over powered by blue colouring, so to add more warmth to
the shot I dragged the curser towards the warmer colours on the wheel, such as
reds/oranges and you can see the difference its made. I also feel that not only does
it make the shot look warmer and more appealing, it also gives the video a more
professional looks, instead of just dull cold colouring the shot offers better looking
clips that can relate to professionally made work.

5. PRODUCTION LOG – FILE MANAGEMENT
For managing my files I decided to
create one folder for everything I was
going need/create for the promo
video for my client, I named it
‘European Ceramic’s’. Inside the
folder I ordered all my footage into its
own folder ready to import into
Premier Pro to begin my editing
process. My Premiere files are also
ordered into there own file, as well
images, after effects files and audio
files. I felt that it was important to
have all my files managed correctly
so as to
help achieve a professional end product while also minimizing any confusion
with files being all over the place or even lost, making post production a much
smoother and easier process. The final edits of my promo for my client are
also saved into this final, without out a folder as I felt it was not necessary.

6. PRODUCTION LOG – SOUND EDITING
We came across a few issues when I came to shooting and
recording our interviews with the staff, we realized that they were
not they best when put on camera and struggled to cleanly
describe the work process with out mishaps or stutters, so to
combat this we had to some editing to the dialogue, In premiere I
used the razor tool to cut up the audio clips and shorten them
down by removing any long pauses in between dialogue, as well
as stutters in sentences or even back ground noise. As you can
see from the example screen shot above the audio file has been
trimmed down and put together.Before sound edit

7. REVIEW AND
DELIVERY

8. PEER/TUTOR FEEDBACK
Discuss any feedback received here.
What amendments or changes have you made? How has this benefitted the
end result?
Firstly once we had finished our first draft of the promotional video I
showed it to my course tutor and we received constructive criticism from
him. He enjoyed the the video and felt that we had technically made a
strong production, however the only negative feedback we received from
our tutor was with the quality of the interview with one of the staff
members. He and so did we, felt that the level of quality of speaking from
the staff member was not professional enough to leave in the end
product, it would bring the quality of the video as a whole down so he
recommended we remove it. We did so and replaced it with another staff
member that had better confidence with speaking to a camera. Once we
had made amendments and again showed our tutor he had no further
issues with our end product.

9. CLIENT FEEDBACK
Insert screenshots and discuss any feedback received here.
Was the client happy with the final product? Any changes required?
Once we had finished our product and the process was complete we
showed a copy of it to the staff members of our client. The initial
feedback was great, they really enjoyed the video and felt that we
had created a professional looking promotional video for their
company. They felt that we had effectively represented the show
room, even stating that they thought we had made the showroom
look bigger and more appealing. The displays that they felt weren’t to
top quality, were in fact made to look strongly appealing and in their
words “better then real life”, this was good for them as they felt we
efficiently portrayed the company to the public and would in turn
increase business popularity. We also showed a copy to the head
management of the company and they really enjoyed it as well, they
even stated that they would use the video on their website for the
distant future.

10. EVALUATION

11. MANAGEMENT
Critically evaluate your work in reference to professional practice.
Discuss time management, leadership skills, communications, meetings, achieving
agreed outcomes, working to agreed timescales, recommendations for future tasks
I believe that I conducted the production of my product for my client to a professional
standard, I effectively planned the initial filming before hand, making sure to organise my time
efficiently with shot lists, mood boards, mind maps and timescales. It was important to us as a
pair to have a detailed planned project so when it came to the production stage we wouldn’t
waste any time and that we would have a strong incline of what it was we needed to do. As
we were working in a pair it was important for both me and Harvey to have good
communication with one another, ensuring that we both lead each other and helped when
needed. There was no outstanding leader of the pair, but instead we shared ideas and
discussed possibilities for the production of our project, using a combination of both our
different skillsets to create the best possible finished product to the highest standard. Some
issues we would face was the travel side to our film site, as the day we initially planned to film
was cancelled due to weather issues which meant we had to reorganise another day to film.
This didn’t prove too much of an issue as we went in the following week once the weather
had cleared up. We also had to reschedule another day to film as some of the footage results
from the first day were not up to the quality we had first hoped, this wasn’t an issue with our
client and our issues were quickly sorted once we went again and finished what filming we
had left. One recommendation for future tasks I have learnt from this task is the issues with
conducting interviews without professional actors, it can prove a problem using staff members
who aren’t comfortable being on camera and can bring down the quality of your product, for
future reference tests before hand with staff members holding interviews would help to give a
good understanding of the quality of footage I will again before initial filming and will let me
know whether and outside actor would need to brought in to complete an interview to ensure
a high quality end product.

12. CONSTRAINTS
Critically evaluate any constraints
It could be legal, regulatory, or financial. It could be resources (time, budget,
personnel)
There are a number of constraints faced when creating a corporate video for a
client, for us when creating our product an issue we faced was with the resources
we had to create the video. As we were not given a budget to film with this meant
that we had to adapt and learn to create a product without one. Given the
equipment we had hired from college we did the best with what we had, creating
dynamic shots using a mounted slider, giving professional looking angle and shots
of show rooms and the warehouse. Personnel was also one of biggest constraints
we faced in the production of our promotional video. This issue came under the
use of staff for our interview segments, the staff we used were not the most
confident people on camera which proved an issue when trying to create a
professional product, issues arose with the language of the staff members, for
example mistakes being made when speaking, stutters and unclear speech. Legal
constraints was also an issue, for example we had to find a non copyrighted
soundtrack to put over the top of our video, this is due to the laws on using others
work for your own personal gain, so we combated this problem with using the
website ‘Ben Sound’, a free website that allows you to use sounds they’ve
designed for copy right free sound tracks.

13. FINAL PRODUCT
Critically evaluate the final piece.
Has it been produced to professional standard (technical and aesthetic standards),
fitness for purpose? Realisation against proposal. Ensure to compare against other
products.
I strongly believe that as a pair we have successfully created a product that is of professional
standards, both technically and aesthetically. I feel that conduct ourselves as a production
team effectively, both in the planning stage as well as the production stage. We ensured to
have a detailed plan of action before conducting the production stage, we did so by creating
mood boards, mind maps, shots lists, sketches of shot idea and much more. I feel that when it
came to starting the production stage we conducted our selves in a professional manner,
making sure to have good communication with our client, ensuring that we knew exactly what
it was they wanted us to create and we made sure to tell them how we believed we would go
about creating their product. Filming on site was professionally done by us, making sure to get
on with the work with out causing distractions to any of the staff or public members as we were
filming during opening times. I fell that from what we initially planned to create in our planning
stage compared to our actual end product that we effectively created just what we set out to.
The shots and techniques created with the equipment we planned to use was represented in
our end product, for instance slider shots of tiles, showcasing them to the audiences was one
of the techniques we initially planned to do and was in turn featured in our end product and
was done effectively. In comparison of our product to an already existing product I felt that we
conducted ourselves well, for example the Venice Art Tile video I analysed before hand shows
similarities to our own product, using dynamic techniques to effectively showcase the tiles the
client had to offer, as well as technical editing choses that were put in place that show
similarities to the the already existing corporate video, such as editing to the soundtrack, in
and out focus shots and more.