This document provides a production log and evaluation for a corporate video created for a café called Random Encounter. Screenshots are included that show the editing process, such as trimming footage, adding transitions, and changing the music. Feedback was received from tutors and the client. Tutors suggested shortening clips and syncing them to the beat of the music to make the video more engaging. The client was happy with the final product. Constraints in creating the video included copyrighted materials in the café and limitations filming during busy times. Overall the producer is happy with the final video but would improve the filming quality and include more actors in the future.

1. SHAHZAIB YAQOOB
UNIT 28:
CORPORATE AND PROMOTIONAL
PROGRAMME PRODUCTION
LIVE BRIEF EVALUATION

2. POST-PRODUCTION

3. A screen shot of a pixel art of my clients
café, I am going to use this for the
opening shot.

4. This is where I keep my art work
for my corporate.

5. This is where I
keep my
footage for my
corporate
project.

6. A screen shot of using the
stop watch tool to reposition
my image to zoom in to the
screen.

7. PRODUCTION LOG
Include screenshots of your editing process
Discuss your file management (collating, naming, and logging). Discuss your workflow. Annotate.
A screen shot of one of my
footage being trimmed down and
synced together with the music
A screen shot of a transition
effect I used for my opening
shot.
A screen shot of one my
scene being re scaled to fit on
my Nintendo Gameboy
screen.

8. PRODUCTION LOG
Include screenshots of your editing process
Discuss your file management (collating, naming, and logging). Discuss your workflow. Annotate.
I used a iris round transition effect
halfway of my corporate video to
make it look more creative.
A screenshot of the music
being changed by adding
two audio transitions
A screen shot of my footage
being cut in smaller chunks.

9. REVIEW AND
DELIVERY

10. PEER/TUTOR FEEDBACK
Discuss any feedback received here.
What amendments or changes have you made? How has this benefitted the
end result?
During the editing stage, my video was looking good but the clips I used does
drag on from the timescale. My tutor’s suggest to me that I should shorten
each clip and try to sync the clips to the beat from the music. I made that
amendment and the end results was incredible, this amendment made my
video more entertaining to watch.
The last amendment from my tutor also suggest is to keep the volume levels
balanced due to some of the interview audio is hard to hear with the
background music. After I tweak this amendment the end results was perfect
and really made the final product more professional.

11. CLIENT FEEDBACK
Insert screenshots and discuss any feedback received here.
Was the client happy with the final product? Any changes required?

12. EVALUATION

13. MANAGEMENT
Critically evaluate your work in reference to professional practice.
Discuss time management, leadership skills, communications, meetings, achieving
agreed outcomes, working to agreed timescales, recommendations for future tasks
Managing my corporate video has been a hard task to do due to not been working with a
team and mainly handling the organisation and directing my self. The task hasn't been
to stress full, I handle the agreements pretty well with my client, we both agree we
would have the video to show what Random Encounter is all about and attract
customers to come to the store. I mainly had most creative control of this project
because my client was pretty relax of my ideas and have trust that my vision for the
project will work.
I made a schedule of all the shooting days and editing's hours and they mostly been
pretty accurate from what I originally intended.
The time management has been ok through out the project, their couple times I have
been late during shooting days and my client as been away due to weather conditions.
My client didn’t had a specific timescale for the video but we both want the video not to
be too long,
Most of our communication are usually when I am visiting my client in his store, we did
emailed each other for double checks of shooting times but most of the clients
discussion are in person.
The things what I would do differently if I did this project again is try to communicate
my client more, be bit more organised before I go and film such as planning to turn up
in earlier time, book more filming equipment in a advance so I can improve more of the
shots.

14. CONSTRAINTS
Critically evaluate any constraints
It could be legal, regulatory, or financial. It could be resources (time, budget,
personnel)
The main constraints for this corporate video was the existing copyright materials
in the store. As the café’s includes many existing products and characters such
video games posters like Sonic and Nintendo. The music also has copyright
elements such as the Pokémon theme for the opening. I resolve this issue by
recreating a cover on garage band. For the posters and toys I don’t have full
control on that issue because its hard film the premises without some of the
uniqueness the store has. The main part of the store is video game related and
having the video not includes any known game properties will be less interesting
for people, the idea is to show what the café includes e.g. what video games can
customers play. As this video is not making any money or being monetised I feel
that we have free rights to show these materials for entertainment purpose.
Another few constraints about this corporate video was the time of day of film. I
feel very restricted when I film the interior while with customers, due to be a small
place sometimes when its busy with customers I feel I am limited what I can film
during the day. I solve this problem by organising a specific time and day to film,
usually the weekends seemed to be the busiest time of the week so filming during
the week time benefit me better as the café was more quiet.

15. FINAL PRODUCT
Critically evaluate the final piece.
Has it been produced to professional standard (technical and aesthetic standards), fitness for
purpose? Realisation against proposal. Ensure to compare against other products.
Analysing my final video, I am happy what the outcome for this, most of the ideas and planning
replicated from my original intention, for an example I planned to have many close ups of some of the
café’s things like game controllers, figurines. I also planned to have a Gameboy Pokémon style
opening which I recreated I my final product. My client also liked that idea too.
I am happy with my final piece but there are some improvements I could amend such as the filming in
particular. A lot of my shots are shaky, If I would do this project again I would book a tri pod and add
more camera equipment to make my shots smooth and less shaky. I would like to also book a panel
pod to experiment with some panel shots which would be useful for some interior shots like some of
the board games shelves.
Another thing that I would improve would be getting more actors, I think I miss out having a scene
where people were playing board is a disappointment about my video because the café has other
activities than video games that people could be aware, due to customers I felt that filming people
would bother their experience so maybe I would next time get more actors for that particular shot.
With the editing, I think the final product does fit for purpose, even though that some of the filming
scenes was shaky I felt that the editing fix that problem and not made it to noticeable. I also find the
moment with the quick cuts narration scene is similar to other existing professional corporate videos.
And the close ups has a similar professional look like the other existing corporate promotions.
Audio issue with the interview, next time get a microphone or film more a quiet place.