3. PRODUCTION LOG
Include screenshots of your editing
process
Discuss your file management (collating,
naming, and logging). Discuss your workflow.
Annotate.
I stored my work on my flash drive. The
production files were stored in a folder
marked “corporate video” as an easy
reference point, as it saves time that
would have otherwise been spent
searching for them. I also kept copies of
the files in my home computer in case I
permanently misplaced the drive by
accident.
5. PEER/TUTOR FEEDBACK
Discuss any feedback received here.
What amendments or changes have you made? How has this benefitted the
end result?
Presenting my product to peers resulted in universal acclaim
among those whom I presented it to. According to one of my
tutors, “the video graphics are very well presented and the
green branding of the company is consistent throughout the
piece. The animation of the video works smoothly and there
are lots of elements to showcase what the company is
about and does. The music also fits in well and is a very
corporate style. The only thing [he] would consider in this is
the text, just make sure these are kept within the graphic
safe’s for the piece to ensure it fits onto all video platforms
and social media.”
6. CLIENT FEEDBACK
Insert screenshots and discuss any feedback received here.
Was the client happy with the final product? Any changes required?
After sending three drafts of my corporate video, my client
informed me of any improvements they would appreciate. Upon
receiving this information, I made the improvements to the
graphics to a standard I felt my client would appreciate. These
improvements included straightening lines and adjusting the
position of some graphics to give a higher quality finish.
Once they received the final product, they acclaimed it for its high
quality finish and the general aesthetic of the video, which suits
the USP and is visually pleasing. They also approved of how I had
received recommendations for improvements.
8. MANAGEMENT
Critically evaluate your work in reference to professional
practice.
Discuss time management, leadership skills, communications, meetings,
achieving agreed outcomes, working to agreed timescales,
recommendations for future tasks
Because I was the only person involved in my project, I was
managing myself as a direct result. It may have been an issue
that I did not have a proper schedule or timetable, having become
use to working freelance in the year up to this point. This is likely
to have delayed me significantly not having any goals to aim for.
As a result, despite creating high quality work before the end of
term, I did not meet the intended deadlines. However, it did allow
for some delays to the production if my workspace was not
available for whatever reason, as it was the only place where the
proper production could occur.
9. CONSTRAINTS
Critically evaluate any constraints
It could be legal, regulatory, or financial. It could be resources (time, budget,
personnel)
Technically, I did not have a real budget due to it being a college
module. In reality, I would have had a limit to money for an
appropriate ICT suite, which would likely have been difficult find
and relatively costly.
There were physical limitations, though. I was working completely
alone which make work significantly slower than it would have
been for multiple people. I also had software limitations outside of
college. While I did have a home version of Photoshop and
Premiere, Photoshop did not have a timeline and the college
Premiere files were not compatible with the home Premiere. I also
did not have After Effects at home.
10. FINAL PRODUCT
Critically evaluate the final piece.
Has it been produced to professional standard (technical and aesthetic standards), fitness for
purpose? Realisation against proposal. Ensure to compare against other products.
Because I have rendered the video in HD it is easier to pick out
imperfections, so it is easier to evaluate my own video. My finished product is not
necessarily up to professional standard, as there are still some imperfections in
the graphics, such as jumping on cuts and occasional flickering from graphics and
on-screen text. However, the lines are sharp and of high precision, which enhance
the quality when the imperfections are not present. Also, by consistently changing
colours in the background, it stands out against the single colour schemes used by
most other corporate videos, such as the also-York-based “PC Revamp”.
I carefully studied my client’s website before planning the information I
intended to show in the video. This ensured that I understood the basic principles
that my client stood for, as well as using their brief for how to connect to their USP.
The finished product effectively reflects this, according to my client. With a
storyboard drawn up, I had a clear plan for my video. By the end, I had created the
scenes with the motion created in After Effects. I also allowed for thoughts for
backgrounds by leaving the storyboard backgrounds blank. This allowed me to
develop the backgrounds over the process of production.
