Natalie Lynch produced a corporate video for a client. She organized the footage and files systematically on her USB drive for easy access during editing. When editing, she added some visual effects in Photoshop and After Effects, such as a title card. She matched up audio from interviews by using claps during filming. Peer feedback suggested shortening some clips and adding overlays to keep viewers engaged. Based on this feedback, Natalie made some edits. The client was happy with the final video and impressed with the professionalism during filming. Natalie would film over multiple days in the future to allow for retakes. The main constraint was limited time for filming, which didn't allow for reshooting or spending more

1. NATALIE LYNCH
UNIT 28:CORPORATE AND PROMOTIONAL
PROGRAMME PRODUCTION
LIVE BRIEF EVALUATION

2. POST-PRODUCTION

3. PRODUCTION LOG
Include screenshots of your editing process
Discuss your file management (collating, naming, and logging). Discuss
your workflow. Annotate.
All the footage was placed within a folder on my
USB that was named ‘Corporate Video’. In this
main folder, I had further ones named ‘Brief’,
‘Client Work’ and then ‘Footage’ which is where
all the clips I had were placed. This way, I could
easily locate all the footage and audio, as well
as all the theory work that is needed alongside
for the project. I copied all these files across to
the computer I was using as a form of backup.
When editing, I included some after effects within the video. This was done using
Photoshop and After Effects. I did this and added it in once I was happy with the basic
sequence I had put together. I chose to save it in the same folder as all the other footage
so that it was easy to locate and I would name it based on which part of the video it was
from. For example, I created a title card for the person that was being interviewed and
named it ‘Title card’. In Photoshop, I created this using basic texts and colours based on
what already existed within the company’s branding. In After Effects I then used the
different layers and added a transition using the animation presets and key frames so
that the title card would appear on screen when the interview had begun.

4. PRODUCTION LOG
Include screenshots of your editing process
Discuss your file management (collating, naming, and logging). Discuss
your workflow. Annotate.
When creating the video, I cropped down all the
footage I wanted to use and put it together into a
sequence that I thought worked best. From here
I was able to view what I had put together and
then further cut down and replace footage where
I think it was needed. In the video, I chose to
include interviews which meant that during
filming I used a Tascam sound recorder. This
then meant that for the final edit, the sound
would be clear and more understandable. When
editing these parts, I had to ensure the audio
from the video perfectly matched the clip itself as
well as the audio from the sound recorders. To
do this, during filming we would indicate the start
of the interview with a clap, so that this could
easily be matched up during the editing process.
I also used some of the audio recordings on their
own and placed it on top of the footage of the
training centre, in order to give more information
and narrative of what goes on there.

5. PRODUCTION LOG
Include screenshots of your editing process
Discuss your file management (collating, naming, and logging). Discuss
your workflow. Annotate.
The soundtrack I used for the final edit was a royalty free track I found from YouTube.
It reciprocated the upbeat feel customers get when they go to the company as well as
the busy but also atmosphere from the business. When importing it into the video, I
had to take into consideration the voiceover that was in the video too. During these
parts where the voiceover is placing, I faded the music to a quieter volume to keep the
video flowing however to redirect the focus onto what is being said.
Colour correcting took place during the post production stages. As parts of filming were
taken in different areas of the building, there was a clear change in lighting and colour
once we had got the footage up on a computer. On my edit, I slightly reduced the blue
tones, which created a more warm feel and therefore was able to reflect up on the
warm / welcoming feel from the business and its staff.

6. REVIEW AND
DELIVERY

7. PEER/TUTOR FEEDBACK
Discuss any feedback received here.
What amendments or changes have you made? How has this benefitted the end
result?
After I had completed the first draft of the corporate video I got some advice from my
peers. From just one viewing, people said to cut some of the clips down, or to add some
overlays in order to keep the viewers more interested and focused. Taking this
information on board, I cut down some of the clips and well as splitting some in half and
using them either side of a voice over. This was a good decision and made the overall
video have a smoother flow although if I was to create the video again, I’d add more
transitions within the video as some of it cut away quite quickly and made the speed of
the video appear a lot quicker than it actually was. Another issue that was raised was
that most of the videos had a similar panning action. This made it feel quite repetitive
throughout however when trying in different clips, the sequence as a whole didn’t have
as much of a professional look and so I kept this how I had put it together originally. If I
had the time to film again I would take more time to consider the set up of each
individual shot and how it would look when all put together in editing. Lastly, some
people had commented on the colour difference between some of the clips. Taking this
into consideration I then used the RGB colour correcting tool in order to try and match
the colours and finish off the videos final look. This again made the video flow a lot
smoother and gave a nicer finish.

8. CLIENT FEEDBACK
Discuss any feedback received here.
Was the client happy with the final product? Any
changes required?
We received an email from the company which
explained that they were really happy with the final edit
of the video. It covered nearly all the aspects that they
had listed in the email and portrayed the business in a
positive way. The only improvement that was mentioned
was that the video didn’t state the locality of the
business and accessibility from the main roads around
York, however the employers said that wasn’t too much
of a worry as a map and address is shown upon the
company Facebook page and website. The company
also stated they were impressed with our
professionalism while filming and not causing any
disruptions to their work which is highly important when
working on projects for a client.
With having two of us work on the project, the company
had two videos to choose from so considering this, they
used the two different videos across the selection of
media they explained the video was for.

9. EVALUATION

10. MANAGEMENT
Critically evaluate your work in reference to professional practice.
Discuss time management, leadership skills, communications, meetings, achieving agreed outcomes,
working to agreed timescales, recommendations for future tasks
Throughout this project, time management was crucial in order to ensure that the final product was as
professional as possible. I created a schedule for planning, production as well as post production. By planning
what I was going to do early on, it gave me time to build upon and improve initial ideas, including giving myself
time to think about the concept I wanted to achieve and how I was going to do it. My following of this was good
however I should’ve been more strict with timings and deadlines on some occasions as sometimes I felt
rushed and didn’t leave much opportunity for retakes or alternative ideas. In terms of management, we both
took leadership skills and separated jobs between us. For example, during filming I took leadership with the
audio operating and my partner took the role with camera operating. This allowed for production to run
smoothly at the same time as allowing for inputs from one another to improve as we went along with filming.
We knew exactly what we wanted to film on the day as both of us had a similar vision of what look we wanted
to create in the video therefore this allowed for more efficiency with timings but also allowed for more creativity
because we could both experiment more with our own styles in post production.
In the duration of the project we didn’t hold any meetings with the company in person, apart from on the day,
where we had a casual chat and a short brief before filming started. Despite this, emails between were
frequent so that regular feedback and information was given from both our side and theirs. We found this
greatly benefitted with working to agreed timescales and also helped to build a relationship with the client so
that it felt more comfortable to ask questions as well as give and receive feedback.
In the future for similar tasks, I will definitely plan to film over a series of days rather than just one. This will
allow me to look at the footage and decide if anything needs retaking or doing differently. It will help me as if I
feel anything needs improving, I can revisit and take more care so that the aesthetic both me and the client
want is strictly achieved.

11. CONSTRAINTS
Critically evaluate any constraints
It could be legal, regulatory, or financial. It could be resources (time, budget,
personnel)
The main constraint for this project was time. We planned our project around one
day filming which overall was just enough however if we allowed for more time, it
would have allowed us to spend more time filming each individual aspect (eg.
Workshop, classes and interviews). This would have meant there was a chance to
revisit areas on different days if we had spare time and needed to. This also linked
in with the fact on some days and specific times the workshop wasn’t available for
filming, so more time would have been more flexible for filming, again if we needed
to reshoot anything. Leading onto my next point, more people in the team would
be considered for next time if we were working with the same or a similar
timescale. This meant the team could have more input when it comes to ideas but
also we could have split off and filmed different sections to save time as this time
we both had to stay together so that we could work the audio and camera, which
turned out to be quite time consuming.

12. FINAL PRODUCT
Critically evaluate the final piece.
Overall, I think that the final piece is of a professional standard, in particular aesthetically. I’m
happy with how it has turned out as I can compare it to current promotional videos in the
market and list a few similarities which shows it is of a good standard. This also shows a
reflection of research depth before we started filming as we gained ideas and techniques from
existing products to transfer into our own. I feel as though the editing, including audio, colour
grading and effects all fit really well with each other and gave an accurate representation on
what the business / company are like. The client was pleased with both mine and my partner’s
edits, which again showed we worked well as a team and didn’t allow for ideas to clash,
instead we would use both ideas and put them into one as best as we could as an
improvement.
When thinking about what I would improve for next time, I would obviously plan for more time
so that I did have extra time if really needed. I would also write out more of a script and
possibly storyboard exactly what I was aiming to create, so that I could perfectly fit the
information from the voiceover with the clip that is on the screen at any particular time. This
would make the video as a whole more neat but narrates and gives an idea of what is being
shown in more detail, especially if the customer is watching the video for the first time and isn’t
completely sure what the company is all about. Like mentioned in a previous slide, I would
further improve and experiment with the colour grading so that it was perfect and there was no
major differences between shots.
The video is close to one minute long making it extremely fit for purpose. As our client was
using it for their personal website and social media, this is highly favourable because it gives
enough information without being dragged out for too long and is enough to attract customers.