The document discusses determining the appropriate sample size (n) when selecting representative samples. It states that sample size should be chosen optimally to balance flexibility, efficiency, reliability and representativeness. The formula n = [z.sd/E]2 is presented, where n is the sample size, z is the confidence level, sd is the population standard deviation, and E is the desired error or difference between the sample and population means. The document also notes factors that impact sample size choice like variability of data, nature of stratification, and risk of biased estimates.