Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this presentation, discover the relationship between your personal and business brand, how to establish an optimal brand image, and how to maintain your online presence via social media. Learn how about the personal brand of 2016 presidential candidates, the branding of past candidates, the relationship between social media and your personal brand, and how to optimize your brand online. For wedding professionals, learn the top three things you can do to enhance your personal brand.

1. Personal Branding for
Wedding Professionals
with Rachel Strella
www.strellasocialmedia.com

2. It’s Election Day! How Fitting?!

3. Personal Branding & The Candidates

4. Personal Branding & The Candidates

5. “So I may have short-circuited it.”
Personal Branding & The Candidates

6. "If she gets to pick her judges –
nothing you can do, folks. Although,
the Second Amendment people.
Maybe there is. I don’t know."
Personal Branding & The Candidates

7. But It Is The American Spirit!
Harry Truman – 1944

8. But It Is The American Spirit!
Thomas Dewey – 1948

9. But It Is The American Spirit!
Bill Clinton – 1992

10. But It Is The American Spirit!
Arnold Schwarzenegger – 2004

11. What’s your personal brand?

12. First Impressions Are Lasting
What’s favorable for you?

13. First Impressions Are Lasting

14. The impact of social media
on your personal brand

15. Social Media & Branding

16. Social Media & Branding

17. Can we opt-out?
Should we avoid social media?

18. Social Media & Branding

19. Social Media & Branding

20. How to optimize your
online brand

21. Review Your Profiles

22. Personal Brand Management
→ A recent photo
→ Accuracy of business contact
information and website
→ Spelling and grammar
Things To Look For

23. Personal Brand Management
Beware! Personal Accounts Count!

24. Your LinkedIn Profile
Include a photo!

25. Personal Brand Management
Beware! Leave Fido At Home!

26. Your Skills
Are they listed in your
LinkedIn profile?

27. Write an engaging summary
Showcase Your Strengths

28. Are you satisfied with what
ranks at the top?
Google Yourself

29. It takes time, but it shows
you care! Reviews are critical!
Respond To Comments

30. Personal Brand Management
Beware! Overshare Alert!

31. Personal Brand Management
→ Review all social media sites
→ Optimize your LinkedIn profile
→ Google yourself & sign-up for
alerts (google.com/alerts)
→ Respond to comments/reviews
Brand checklist

32. Top personal branding tips for
wedding professionals

33.  Establish your ‘unique’
 Connect with other industry
professionals
 Encourage satisfied
customers to share their
experiences online
Personal Branding Tips for
Wedding Professionals

34. Establish Your Unique

35. Connect with other
industry professionals

36. Encourage positive sharing

37. In Conclusion, remember…
As Mark Schaefer says,
social media is…
‘the resume of your life.’

38. Remember to say ‘cheese!’

39. Questions

40. Rachel Strella
Owner, Strella Social
Media
Website:
www.strellasocialmedia.com
Email:
rachel@strellasocialmedia.com
Twitter:
@RachelStrella