This document provides guidance on building a personal brand called "[You]". It instructs the reader to visualize their ideal future "[You]topia", identify their top priorities and core values, and set career and personal goals. The document then discusses crafting a brand message, polishing appearance and body language, developing 5 key messages illustrated with stories, and leaving people feeling inspired by their authentic self. The overall message is to stand out from others by developing a personal brand that reflects one's true passions and values.
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Greenfield/Belser Ltd.
Does your personal brand attract new clients? Do you know what your personal brand is—and whether it compliments or conflicts with your firm’s brand?
Increased legal market competition isn’t going away. The really competitive firms are widening their lead through focused business development and branding efforts. We also know that the biggest benefits that come from understanding and promoting your personal branding is more and better clients.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Personal Branding 101: A Checklist To Help You Shine [GDC 2016]Sheri Rubin
[Note: Due to the way SlideShare processes files these slides will display inconsistently per device and, combined with a correction on a couple slides, means they are slightly different than the slides presented at GDC.]
Session Description:
You have a personal brand. You may not realize it, but you do. And in an industry where it is critical to maintain relevance and where there are more job seekers than jobs, it's important to care for your brand to make sure you (appropriately) stand out from the crowd.
Though often overlooked and neglected, personal branding can help you land jobs, clients, promotions, speaking gigs, and more. Cultivating your public image isn't creating a 'fake' you, won't take a lot of time to maintain, and it doesn't even mean you introverts have to endure spending hours in a crowded room!
Come learn about personal branding, figuring out how best to highlight what makes you "you", and what steps you can take to develop and polish your own personal brand.
Takeaway:
Attendees will learn what personal branding is and why it's important to develop their brand. Then they'll be provided and walked through several resources containing easy, actionable steps they can take to help them create and maintain their brand both on and offline.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
Personal branding how to increase your influence in 10 stepsOM ThreeSixty
Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company brand, such as some fashion designers, elite athletes, stars and artists. For many people, personal branding has a lot to do with reputation management, taking a strategic approach to one’s career and leading with influence and impact.
Here are 10 steps to taking a more proactive approach to personal branding.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Brand Yourself – Personal Business Development & Branding Strategies for Prof...Greenfield/Belser Ltd.
Does your personal brand attract new clients? Do you know what your personal brand is—and whether it compliments or conflicts with your firm’s brand?
Increased legal market competition isn’t going away. The really competitive firms are widening their lead through focused business development and branding efforts. We also know that the biggest benefits that come from understanding and promoting your personal branding is more and better clients.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Personal Branding 101: A Checklist To Help You Shine [GDC 2016]Sheri Rubin
[Note: Due to the way SlideShare processes files these slides will display inconsistently per device and, combined with a correction on a couple slides, means they are slightly different than the slides presented at GDC.]
Session Description:
You have a personal brand. You may not realize it, but you do. And in an industry where it is critical to maintain relevance and where there are more job seekers than jobs, it's important to care for your brand to make sure you (appropriately) stand out from the crowd.
Though often overlooked and neglected, personal branding can help you land jobs, clients, promotions, speaking gigs, and more. Cultivating your public image isn't creating a 'fake' you, won't take a lot of time to maintain, and it doesn't even mean you introverts have to endure spending hours in a crowded room!
Come learn about personal branding, figuring out how best to highlight what makes you "you", and what steps you can take to develop and polish your own personal brand.
Takeaway:
Attendees will learn what personal branding is and why it's important to develop their brand. Then they'll be provided and walked through several resources containing easy, actionable steps they can take to help them create and maintain their brand both on and offline.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
Personal branding how to increase your influence in 10 stepsOM ThreeSixty
Brands are everywhere. In today’s world, branding doesn’t only apply to companies, it’s personal as well. Some people have a personal brand which is also a company brand, such as some fashion designers, elite athletes, stars and artists. For many people, personal branding has a lot to do with reputation management, taking a strategic approach to one’s career and leading with influence and impact.
Here are 10 steps to taking a more proactive approach to personal branding.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Want to learn how to be a brand ambassador? Better yet, one of the best?
Join us at Promo Rockstars and we can help guide you every step of the way!
(And for those with experience, there is always something we can learn. We are here to coach our community and help provide resources, no matter what experience level. We will help you get to the next level, beyond brand ambassadorship even)
http://www.promorockstar.com/group
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
Use 3FE, The Critical Thinker's Tool for Motivational Empowerment in order to Lock The Job and claim your career, courtesy of BDPA Atlanta President, UNITE Founder, author, speaker, and inventor, D.S. Brown
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
Your brand is a summary of every customer’s experience with you and his or her emotional reaction to that experience.
If you don't have a clear idea of your brand and the value it offers, you run the real risk that other people will shape your brand into something you don't want to be.
Take the time to Build Brand [You].
Brand you is not one element. It isn’t your business card, or your Armani suite. Brand you is about living as the person that you want to be and expressing that [YOU] authentically, intentionally, consistently and confidently – through every way possible.
1. Page 1 of 14
Copyright 2013-C2 Communications, LLC
Be relevant.
Or, be replaceable
Standout from the
rest of the crowd
by building the
right personal brand.
Be [You]
[Cyndee Woolley, APR]
(239)571-3174 | cyndee@c2-com.com
Linkedin.com/in/cyndeewoolley
@cmwooll | #BrandYou
www.BuildingBrandYou.com
2. Page 2 of 14
Copyright 2013-C2 Communications, LLC
Your brand is a reflection of every
experience a person expects of you, and his or her emotional reaction to that experience.
You are Brand [You]
Building your personal brand is about living as the person that you want to be and expressing that [YOU] authentically, intentionally, consistently and confidently –
through every way possible.
It isn't about living up to someone else's expectations of you or about setting safety nets for what you “might” want to have someday. It is about setting the direction in your own life so that you can confidently look at yourself in the mirror each morning, knowing people are seeing you for exactly who you choose to be.
[You]topia
Visualize your life in ten years.
Forget about what you know you can do and focus in on what inspires you.
What would you dare to do if you knew you could not fail?
Would you give up everything you own and dedicate your life to a greater good?
Describe what you see, hear, and feel in your [You]topia.
What type of house do you live in?
Do you have a huge yard full of kids? Or dogs? Or perfectly manicured topiary trees?
Who are the most important people there with you? What do you enjoy doing together?
How do you spend your time? Are you leading a business? Coming up with big ideas?
3. Page 3 of 14
Copyright 2013-C2 Communications, LLC
Are you helping small businesses? Or working for a large corporation?
What is your job title? Are you a C-suite executive (CEO, CFO, CMO)? Are you the owner of your own business?
Are you in flip-flops working on a laptop in your backyard? Or do you get up in the morning to put on your Gucci suit before your car service drives you downtown to your corner office on 5th Avenue?
Where do you spend your time when you aren't working? Are you surrounded by family? Saving an endangered species? Or seeking adventure around the next corner?
What does the word “family” mean to you? It could be as simple as a spouse, or perhaps “family” means having enough kids for a whole football team. You decide.
____________________________________________________
____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________
4. Page 4 of 14
Copyright 2013-C2 Communications, LLC
[You]r Priorities
List out your top 5 Priorities:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
4. ___________________________________________________
5. ___________________________________________________
How are you currently spending your day?
Placing your #1 priority first, how would you be spending your day?
Write down three changes you are going to make right now to start placing your true priorities first every day.
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
5. Page 5 of 14
Copyright 2013-C2 Communications, LLC
Defining Core Values
Circle all of the values below that you would like to be known for:
Abundance
Accessibility
Accuracy Achievement Adventure Altruism Ambition Assertiveness Balance
Beauty Being the Best Belonging
Benevolence Boldness Carefulness
Celebrity Challenge Cheerfulness
Cleanliness Commitment Community Compassion Competitiveness
Conformity Consistency Contentment Control Cooperation Courtesy Creativity Curiosity Decisiveness Dependability
Determination Dignity
Diligence Discipline Discretion Diversity
Duty Effectiveness Efficiency Elegance Empathy Energy
Enjoyment
Entertainment Enthusiasm Excellence
Excitement Expertise Exploration Expressiveness
Extravagance Fairness Faith Family Fidelity
Financial Security Fitness Fluency Focus Freedom Fun Generosity Grace
Growth Happiness Hard Work Health Helping Honesty Honor Humility Independence Ingenuity Inner Harmony Inquisitiveness Insightfulness Intelligence Intuition Justice Leadership
Leaving a Mark Legacy Love Loyalty Mastery Modesty
Motivation
Neatness Obedience Openness
Originality
Passion Patriotism
Peace Perfection
Positivity
Practicality Professionalism Reliability
Religion Resourcefulness Results Security Self-Control Selflessness Self-Reliance Sensitivity Serenity Service Simplicity Speed Spontaneity Stability Strategic Strength Success Support Teamwork Thankfulness Thoughtfulness Timeliness Tolerance Tradition Trustworthiness
Truth Understanding Uniqueness
Vision
Wealth
6. Page 6 of 14
Copyright 2013-C2 Communications, LLC
Describe a time in your life when you were the happiest.
o What were you doing?
o Who was with you?
o What was it about this moment that made you happy?
Describe a point in time when you were proudest of your accomplishment.
o What did you accomplish?
o Why did this make you proud?
o If others were present, why were they proud of you?
Describe a time when you felt fulfilled and content with your life.
o What were you doing?
o How did this feel meaningful?
Write down your top 5 Core Values.
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
4. ___________________________________________________
5. ___________________________________________________
7. Page 7 of 14
Copyright 2013-C2 Communications, LLC
Brand [You] Goals
Top 5 Career Goals
Top 5 Personal Goals
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
8. Page 8 of 14
Copyright 2013-C2 Communications, LLC
3 Core Audiences
[Ideal Customers]
[Network of Peers]
[Inspirational]
9. Page 9 of 14
Copyright 2013-C2 Communications, LLC
Brand Message
My name is <YOU> and my passion / vision in life is <insert summary of [You]topia>.
In my position / business, our top priorities are... <insert priorities>
As we serve our customers, we value... <insert values>
Long Version:
____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________
____________________________________________________ ____________________________________________________ ____________________________________________________
Short Version:
____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________
Get feedback and adjust:
____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________
10. Page 10 of 14
Copyright 2013-C2 Communications, LLC
Polish Your Appearance and Body Language
Bad habits
The message you are sending
Avoiding eye contact
You are disinterested
Slouching
You lack confidence or have poor self esteem
Folding your arms across your chest
You are closed off and disinterested in what the person is saying
Frequently looking down
You are uncomfortable or self-conscious
Angling your body away from others or angling your feet away from others
You are looking to get away from the person
Fidgeting or playing with your hair
You are uncomfortable or anxious
Glancing at the clock
You are disinterested in the conversation or arrogant
Frowning, scowling or scrunching your eyebrows
You are defensive or disagree with the conversation
Leaving your phone visible, texting or checking email during a conversation
You don't think that the person you are with is important
Follow up action steps:
1. Go through your closet. Anything that doesn't make you look and feel like the confident professional that you are, throw it away.
2. Make an appointment with a style consultant to pick out one signature look or outfit to enhance your brand.
3. Next time you are at a networking event, lunch or business meeting, focus on one person's body language. What is he or she telling you about their interest via their body language?
4. During your next meeting with one of your friends or colleagues, ask him or her if you have any bad body language habits that you need to correct. Then, fix it.
11. Page 11 of 14
Copyright 2013-C2 Communications, LLC
5 Key Messages
Crafting Key Messages
1) You are an influencer or [You]topia
2) Establish Credibility with your top five accomplishments
3) Relevance and "What is in it for me" (WiiFM) through your Benefits Statements
4) Your Brand Value
5) What action would you like people to take?
You are an influencer or [You]topia
[You]topia is a clear vision of your ideal future. Simply knowing where you want to be in your life allows you to take a first step in establishing your influence. People will either jump on board or get out of your way.
Write your [You]topia below:
________________________________________________________________
Establish Credibility with your Top Five Accomplishments
Chances are, you've met that idealist who has plans to save the world, but can't seem to find his elbow to save his life. Unfortunately, these crack-pots mess it up for the rest of us with credible dreams and goals. Use your accomplishments to establish your credibility.
Write a summary statement of your top five accomplishments below:
________________________________________________________________
Relevance and "What is in it for me" (WiiFM) through your Benefits Statements
The third key message you should prepare is crafted around the most important person in the world -- ME! Translate your goal and accomplishments into a message that helps others understand why it is important for “me” to know.
Write your summary benefits statement below:
________________________________________________________________
12. Page 12 of 14
Copyright 2013-C2 Communications, LLC
Your Brand Value Statement
Often the “value” discussion for consultants centers around what is the right rate to charge clients. Value is rarely about money. Think about what value you bring to a relationship in terms of being a resource that saves time, money, and frustration.
Write your Brand Value Statement below:
________________________________________________________________
What action would you like people to take?
This is perhaps the most often overlooked key message in professional development. What action would you like people to take when they meet you? Should they sign up for your blog or email? Should they hire you as a consultant? Perhaps they should pledge support to a cause you advocate?
Many professionals fail to close the deal because they fail to ask for the close. The time to direct someone to take action is precisely when you have that person’s attention.
Write your action step below:
________________________________________________________________
13. Page 13 of 14
Copyright 2013-C2 Communications, LLC
Illustrate Your Key Messages
A good story is about more than just entertainment. A good story can help you communicate your key messages in a way that people are more likely to understand and remember because you are creating this space to connect on an emotional level and build a relationship.
In telling your story, what is your intention for the audience?
____________________________________________________
Select one of your key messages and write down the point of telling your story? What do you want your audience to learn?
____________________________________________________
What is your hook?
____________________________________________________
Describe the key elements of your story including setting the scene, the main characters, the quest, conflict and resolution.
____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________
Drive your key message home by asking, "Have you ever been in this situation?"
____________________________________________________
What action do you want your audience to take?
____________________________________________________
14. Page 14 of 14
Copyright 2013-C2 Communications, LLC
At the end of the day, your brand isn't what you say it is.
Your brand is what people perceive -
based on how it makes them feel.
Develop a Brand [You] that leaves people
feeling confident, inspired and in charge.
Be Passionate, Be [You]
~ Cyndee Woolley
[Cyndee Woolley, APR]
(239)571-3174 | cyndee@c2-com.com
Linkedin.com/in/cyndeewoolley
@cmwooll | #BrandYou
www.BuildingBrandYou.com