Auditing your Social Media presence and creating a strategy to craft a professional and impressive online digital footprint. You control how others perceive you. This presentation shows you how to control your image and create an impressive brand statement.

1. Controlling Your Online Image
5 Tips to Define Your Brand
& Further Your Impact

2. Donna Serdula
Author of LinkedIn Makeover:
Professional Secrets to a POWERFUL LinkedIn Profile
.COM

3. YOU

4. Controlling Your Online Image
5 Tips to Define Your Brand
& Further Your Impact

5. 1. TAKE INVENTORY, GOOGLE
YOURSELF

6. No Results = No Reputation

8. -
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-
-
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Which
Social Media
Networks
are you on?

9. Create a NAME for yourself

10. 2. DETERMINE YOUR GOALS
& SECURE YOU NETWORKS

11. Your Goals
• Professional
Reputation Management
Thought Leadership
Branding
Networking
Marketing
Sales
Career Development
• Personal
Connections
Education
News
Fashion
Crafts
Photography
Friendship

12. The Social Networks
Professional
Reputation
Management
Thought Leadership
Branding
Networking
Marketing
Sales
Career Development
Personal
Connections
Education
News
Fashion
Crafts
Photography
Friendship

13. Social Media Audit
Set Rules & Tighten Security

14. Facebook
• Segment Friends
• Determine who sees your posts
• Do you want search engines outside of
Facebook to link to your profile?

15. Pinterest
• Public or Secret Boards
• Search Privacy

16. Instagram
• Private or Public Account

17. Twitter
• Public or Private Account
• Add Location?
• Let others find you?

18. LinkedIn
• Public Profile On or Off
• Sections to include publicly

19. 3. OPTIMIZE FOR THE PLATFORM
AND YOUR AUDIENCE

20. Facebook

21. Pinterest

22. Instagram

23. Twitter

24. Professional Headshot
LinkedIn

25. Do

26. TIPS to a Better Profile Pic
DO
• Have a professionally
taken photo
• Look straight into the
camera
• Use a pale color / white
background
• Dress professionally
• Zoom in close, frame
your face!
DO NOT
• Do not use a picture
taken at a wedding
• Wear sunglasses or
look away
• Have a distracting, busy
background
• Wear a bathing suit
• Use a full length shot
or have others in the
frame with you

27. Compelling Headline

28. LinkedIn-Makeover.com/linkedin-headline-generator

29. Complete Experiences,
Keyword Optimized!

30. The Key to
GETTING FOUND?
Keyword
Optimization

31. Connections!

32. Contact Information

33. STRATEGIC Summary

34. • Introduction & Elevator Pitch
• What attracted you to your current position/field?
• How do you help your clients?
• What kind of results can a person expect working with
you?
• Describe a defining accomplishment or 2.
• What is your goal moving forward? What do you hope to
achieve?
• Why and how should a person reach out to contact you?
AnatomyofanAmazingSummary

36. 4. SET YOUR MESSAGE

37. Perception is Everything
• Describe yourself in 3 adjectives
• How do others describe you?
• How do you want to be defined?

38. Determine Your Strategy
Content Creation
– Blog
– Reviews
– Podcast/Vlog
– Advice
– Q&A
– Events
Content CURATION
– Google Alerts
– Comment, Like, Share
– Links

39. 5. HAVE FUN

40. Review
1. Take Inventory, Google Yourself
2. Determine Your Goals
3. Optimize For the Platform and Your
Audience
4. Set Your Message
5. Have Fun!