 The role of technology and social media in today’s business landscape  Regulated industry risks  Making the case for social media  Universal best practices  Best practices for regulated industries  Establishing a solid social media policy  Tackling confidentiality and security concerns  Do’s and don’ts of using social media

1. The Importance of Social Media
Compliance in Highly Regulated Industries
with Rachel Strella
www.strellasocialmedia.com

2. Today’s Agenda
The role of technology and social
media in today’s business landscape
Regulated industry risks
Making the case for social media
Universal best practices

3. Today’s Agenda
Best practices for regulated industries
Establishing a solid social media policy
Tackling confidentiality and security
concerns
Do’s and don’ts of using social media

4. Modern Technology & Social Media
Modern technology =
increased business efficiency

5. Modern Technology & Social Media
Modern technology =
Social media

6. Modern Technology & Social Media
Modern technology & social media =
A staple in our daily lives

7. Modern Technology & Social Media
Modern technology & social media =
A staple in business

8. Modern Technology & Social Media
Modern technology & social media =
Helping organizations stay ahead of the curve

9. Layers of Risk
Regulated industries are reluctant to embrace
social media because of complexity and fear

10. Layers of Risk
Legal ramifications in regulated industries
• Financial regulations: FINRA, SEC
• Healthcare regulations: HIPAA, FDA

11. Layers of Risk
Draft of Page 3 of FDA’s Social Media Guidelines

12. Layers of Risk
Company and corporate rules
• Financial: Investment advisors and brokers
• Healthcare: Groups and subsidiaries

13. Layers of Risk
Draft of Page 2 of Vanderbilt University
Medical Center’s Social Media Policy

14. Layers of Risk
As they say on Facebook….

15. Making the Case for Social Media
But….
• Because of these risks, your competition
may be reluctant to establish a social media
presence
• This creates a big opportunity to stake your
claim

16. Making the Case for Social Media
The numbers tell all…

17. Making the Case for Social Media
If nothing else, monitor what’s being said online

18. Universal Best Practices
Have the right social media goals
• Sales are an outcome, not a goal
• Establish realistic social media goals

19. Universal Best Practices
Establish your business on the proper outlets
• Play to your strengths
• Match channels to target audience

20. Industry Best Practices
Know the rules
• Know legal policies and company rules
• Protect privacy of clients and patients
• Use common sense
• Be aware of the “gray area”

21. Industry Best Practices
Establish a solid execution plan
• Even more important for regulated industries
• Develop a clear content approval process
• Establish a system for handing negative
feedback

22. Social Media Policy
Policy should address:
• An overall purpose
• Internal and external use guidelines
• Compliance and confidentiality concerns
• Applicable third-party references
• Examples or scenarios for clarification

23. Social Media Policy
Central Intelligence Agency (CIA)
Social Media Policy

24. Social Media Policy
Department of Interior Social Media Policy

25. Social Media Policy
Merck Social Media Policy

26. Social Media Policy
Merck Social Media Policy

27. Social Media Policy
National Security Agency (NSA)
Social Media Policy

28. Social Media Policy
Health and Human Services (HHS)
Social Media Policy

29. Confidentiality & Security Concerns
• Security and privacy are behavioral issues,
not technology issues
• Personal data, financial information and
confidential files or photos should not be
published online

30. Confidentiality & Security Concerns
Take proper precautions
• Download anti-virus software
• Use caution with links and downloads
• Use strong, unique passwords
• Be cautious of who you connect with

31. Confidentiality & Security Concerns
Take proper precautions
• Do not assume privacy
• Configure privacy settings
• Use discretion before posting online
• Review site privacy policies

32. Do’s and Don’ts
Don’t: Share private information

33. Do’s and Don’ts
Don’t: Ignore your audience

34. Do’s and Don’ts
Don’t: Ignore your audience

35. Do’s and Don’ts
Don’t: Ignore the rules

36. Do’s and Don’ts
Don’t: Reference patients or clients

37. Do’s and Don’ts
Do: Humanize your business

38. Do’s and Don’ts
Do: Humanize your business

39. Do’s and Don’ts
Do: Share relevant information

40. Do’s and Don’ts
Do: Share relevant information

41. Do’s and Don’ts
Do: Share Behind-the-Scenes

42. Do’s and Don’ts
Do: Share Events

43. Do’s and Don’ts
Do: Share Company News and Updates

44. Do’s and Don’ts
Do: Share Company News and Updates

45. Got Social?

46. Rachel Strella
Owner, Strella Social
Media
Website:
www.strellasocialmedia.com
Email:
rachel@strellasocialmedia.com
Twitter:
@RachelStrella