The document discusses personal branding for PR professionals, emphasizing the importance of marketing oneself both online and offline. It outlines various tools to build a personal brand, such as blogging, LinkedIn, and Twitter, and introduces specific services like Help a Reporter Out and Mention.net for enhancing visibility and engagement. Additionally, it highlights the benefits of participating in Twitter chats and LinkedIn groups to connect with peers and improve brand presence.

1. Personal Branding Tools
for PR Professionals
PRSSA-UD Meeting
April 7, 2014
@bberg1010

2. What is personal branding?
Personal branding is marketing yourself
and your career as a brand. It’s how you
present yourself online and offline,
personally and professionally, to
everyone from colleagues and best
friends to complete strangers.
@bberg1010

3. “Your personal brand is
what people say about
you when you are not in
the room - remember
that.”
- Chris Ducker
@bberg1010

4. Ways Anyone Can Build a
Personal Brand
• Blog/website
• Portfolio
• Twitter account
• LinkedIn profile
• Guest blogging
• Public speaking
@bberg1010

5. But PR pros aren’t “anyone”
@bberg1010

6. Help a Reporter Out
@bberg1010

7. Help a Reporter Out
• Get your knowledge and expertise
showcased in real publications
• Receive digests of queries three times
per day and easily pitch via email
• It’s free and anyone can sign up
@bberg1010

8. Mention.net
Image via mention.net
@bberg1010

9. Mention.net
• “Beyond Google Alerts”
• Monitor your name, website URL, Twitter
handle, etc.
• See who’s talking about you
• React from within the app, create reports
@bberg1010

10. @bberg1010
BrandYourself
Image via brandyourself.com

11. @bberg1010
BrandYourself
• Search engine optimization for your
personal brand
• Allows you to connect URLs and profiles,
then gives you advice for boosting their
rankings
• Creates an optimized profile for you on
the BrandYourself.com domain

12. @bberg1010
Twitter Chats

13. @bberg1010
Twitter Chats
• Learn and connect with your peers
• Share what you know with a small,
targeted group in your niche
• Recommended for PR pros:
o #PRSSA
o #NPPRSA
o #pr20chat
o #PRstudchat

14. @bberg1010
LinkedIn Groups

15. @bberg1010
LinkedIn Groups
• Publicly brand your profile with
membership
• Ask questions to get feedback and hear
your peers’ opinions
• Answer questions asked by others and
engage in conversations
• Share content, projects,
accomplishments

16. @bberg1010
Any questions?