Social media rules of engagement
•Download as PPTX, PDF•
0 likes•428 views
Topics covered: Social Media, Personal Branding and the New Age of Communication Social Media Best Practices for Regulated Industries “Do’s” and “Don’ts” of Social Media Creating a Social Media Plan with Zest
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social media rules of engagement
Similar to Social media rules of engagement (20)
More from Strella Social Media
More from Strella Social Media (20)
Recently uploaded
Recently uploaded (20)
Social media rules of engagement
- 1. Social Media Rules of Engagement with Rachel Strella www.strellasocialmedia.com
- 2. To Receive The PowerPoint… Please make sure to give us your business card!
- 3. Today’s Agenda Social media, personal branding, and the new age of communication Social media best practices for regulated industries Do’s and don’ts of social media Creating a social media plan w/ zest
- 4. Social Media & Personal Branding
- 5. A staple in our daily lives… 64% of social media users say they use social media sites at least once a day. (Digital Consumer, Feb 2014) Social Media & Personal Branding
- 6. A staple in our business lives… 87% of all small businesses say social media helps their business (Vocus) 76% of potential clients use legal blogs to assess a law firm’s capabilities (Research Intelligence Group) Social Media & Personal Branding
- 7. What is social media? A two-way form of communication A platform for building new or enhancing current relationships An opportunity to communicate with customers and prospects Social Media & Personal Branding
- 8. Why Is A Personal Brand Important? YOU are your brand, especially in a service-based business To establish the know/like/trust, people need to get to know you Your personal brand can make or break your reputation Social Media & Personal Branding
- 9. Social Media Best Practices for Regulated Industries
- 10. Know the rules • Know policies and company rules • Protect privacy of clients • Watch for the “gray area” Industry Best Practices
- 11. Establish a solid execution plan • Create a social media policy • Develop a content approval process • Establish ways to handle feedback Industry Best Practices
- 12. Do’s and Don’ts of Social Media
- 13. Don’t: Ignore your audience Do’s and Don’ts
- 14. Don’t: Ignore your audience Do’s and Don’ts
- 15. Don’t: Reference clients Do’s and Don’ts
- 16. Don’t: Relentlessly sell Do’s and Don’ts
- 17. Don’t: Connect inappropriately Do’s and Don’ts
- 18. Don’t: Include fido or characters Do’s and Don’ts
- 19. Do: Humanize your business Do’s and Don’ts
- 20. Do: Share relevant information Do’s and Don’ts
- 21. Do: Share Behind-the-Scenes Do’s and Don’ts
- 22. Do: Share Events Do’s and Don’ts
- 23. Do’s and Don’ts Do: Share Company News and Updates
- 24. Do’s and Don’ts Do: Share Company News and Updates
- 25. Do’s and Don’ts Do: Include a profile photo
- 26. Creating A Social Media Plan
- 27. What comes first? Creating A Social Media Plan
- 28. Don’t overlook the most important element… Creating A Social Media Plan
- 29. Have the right social media goals • Sales are an outcome, not a goal • Establish realistic social media goals Creating A Social Media Plan
- 30. Establish your business on the proper outlets • Play to your strengths • Match channels to target audience Creating A Social Media Plan
- 31. Creating A Social Media Plan The next few slides include some examples of strong social media goals, using examples from our clients
- 32. Creating A Social Media Plan Goal: Drive Website Traffic
- 33. Creating A Social Media Plan Goal: Drive Website Traffic
- 34. Creating A Social Media Plan Goal: Drive Foot Traffic
- 35. Creating A Social Media Plan Goal: Drive Foot Traffic
- 36. Creating A Social Media Plan Goal: Establish credibility
- 37. Creating A Social Media Plan Goal: Establish credibility
- 38. Creating A Social Media Plan Goal: Increase Engagement
- 39. Creating A Social Media Plan Goal: Build Audience
- 40. Creating A Social Media Plan Goal: Build Audience
- 41. Creating A Social Media Plan You could build your social media plan by following these three tactics…
- 42. Creating A Social Media Plan Build Your Stadium
- 43. Creating A Social Media Plan Attract The Fans
- 44. Creating A Social Media Plan Make Them Cheer
- 45. Bucks County Bar Association…
- 46. Rachel Strella Owner, Strella Social Media Website: www.strellasocialmedia.com Email: rachel@strellasocialmedia.com Twitter: @RachelStrella
Editor's Notes
- (yet only 34% of law firms actually have blogs)
- There are a few basic components to building a social media presence. For many, that includes establishing themselves on the networks and completing their profiles. This is a starting point. However, many neglect the bigger picture, which is what networks to establish themselves on. And the way to determine that is by knowing who your target audience is and what channels they are on.
- But the other piece of the pie is to know your goals! I tell my prospects and clients is that you MUST have a plan and you must have goals. This is the most overlooked element and the one that causes people to spin their wheels
- Synergize
- Build Your Stadium
- Fill the Stadium
- Make the fans cheer
- Make the fans cheer