Facebook, LinkedIn, Twitter


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Learn to leverage Facebook, LinkedIn, and Twitter for business!

I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
 Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
 LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
 Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices

• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool

Social Media for Small Business

The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
 Defining Social Media Goals
 Determining the Appropriate Social Media Channels to Meet Those Goals
 Building the Audience
 Developing a Content Strategy
 Executing and Evaluating the Plan

• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money

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Facebook, LinkedIn, Twitter

  1. 1. Leveraging the Big 3!Rachel StrellaStrella Social Mediawww.strellasocialmedia.com
  2. 2. The #Strella TeamRachel Strella & Amanda Harrison
  3. 3. Today, we’ll discuss…Leveraging the Big 3 &Creating an Action Plan for Success Facebook LinkedIn Twitter An Action Plan for Success
  4. 4. “Big 3” Channels: FacebookAudience is consumer-basedLargest age segment is 25-34Great for sharingIntegrates well with a lot ofother sites and applicationsOversaturated channel
  5. 5. Facebook:Business FundamentalsYou must have a personalFacebook account inorder to create and access aFacebook fan page
  6. 6. Facebook:Business FundamentalsPersonalNetwork of personal friendsMust accept their connectionYou can filter what they seeYou can filter what you see
  7. 7. Facebook:Business FundamentalsBusinessCommunity of fansFollowers ‘like’ your pageFans can read all contentEngagement and activityimportant for rank
  8. 8. Facebook:Elements for Success
  9. 9. Facebook:Elements for Success
  10. 10. Facebook:Elements for Success
  11. 11. Facebook:Build Your Stadium (Page)Add cover photo and profileimageAdd content about businessincluding contact informationInclude “http://” before websiteCustomize Facebook URL
  12. 12. Facebook:Fill the Stadium with FansImport email contactsAdd “Like” box to websiteAdd URL to:Business CardsPrint Ads/BrochuresEmail Signature
  13. 13. Facebook:Make Them CheerGenerate exclusive fan offersAsk open-ended questionsShare relevant, valuablecontentEncourage sharing andinteractivity
  14. 14. “Big 3” Channels: LinkedInAudience is business-basedLargest age segment is 35-44Two powerful gems: groups andadvanced searchRecommend creating acompany page, but it can remainstaticRelationships a MUST
  15. 15. LinkedIn:Elements for Success
  16. 16. LinkedIn:Elements for Success
  17. 17. LinkedIn:Elements for Success
  18. 18. LinkedIn:Build Your Office (Profile)Fully complete profileInclude photo, strong headline,summary, and skillsUse all three website linksCustomize public profile link
  19. 19. LinkedIn:Fill Your RolodexStart connecting with othersJoin groups of target audienceUse advanced search fortargeted outreachAdd custom profile link to printmaterials and email signature
  20. 20. LinkedIn:Deliver ValueParticipate in groups and offerhelpful informationShare content on newsfeedSend valuable information totargeted connections
  21. 21. “Big 3” Channels: Twitter140-character limitLargest age segment is 25-34followed by 18-24Channel is wide-openStrong customer-service outletLanguage can be confusing(hashtags, re-tweets, etc)
  22. 22. Twitter TerminologyTwitter HandleThe“@” symbol before a Twitterusername. For example, my Twitterhandle is @RachelStrella
  23. 23. Twitter TerminologyFollow/Follower/FollowingOn Twitter, you don’t ‘friend’someone or ‘like’ a company page,you ‘follow’ them
  24. 24. Twitter TerminologyTweetWhen you post a message on TwitterRetweet (RT)When a tweet is shared with othersby clicking the ‘retweet’ buttonbelow it
  25. 25. Twitter TerminologyMentionYou can mention others in yourTweets by typing the “@” symbolfollowed by their Twitter handle
  26. 26. Twitter TerminologyDirect Message (DM)Allows you send a private message tosomeone who is already followingyou
  27. 27. Twitter TerminologyHashtagThe pound sign or “#” sign -used to categorize content & join aconversation on common interests.If you click on a hashtag, it will takeyou to list of everyone tweeting withthat hashtag
  28. 28. Twitter:Elements for Success
  29. 29. Twitter:Elements for Success
  30. 30. Twitter:Elements for Success
  31. 31. Twitter:Build Your BrandComplete the 160-characterprofileFill with keywordsInclude a photo and customizedbackgroundInclude website link
  32. 32. Twitter:Build Your Brand
  33. 33. Twitter:Build Your FollowingImport contactsUse “Discover” tabFollow leadersFollow targeted audienceConsider free tools to helpbuild audienceShare and engage
  34. 34. Twitter:Get NoticedShare your voiceHave a good mix of contentKeep tweets relevantSend valuable information toaudience
  35. 35. Need More Info on Channels?bit.ly/jumpstartkit
  36. 36. Action Plan for Success
  37. 37. A Plan That WorksStep 1: Determine Goals
  38. 38. A Plan That Works: GoalsSample GoalsIncrease website trafficEstablish credibilityBuild your audience/followingIncrease engagementDrive foot traffic to a locationIncrease Search EngineOptimization (SEO)
  39. 39. A Plan That WorksStep 2: Determine Channels
  40. 40. A Plan That Works: ChannelsSelect the Best ChannelsDetermine your target audienceFind where they are on socialmediaChoose the media that matchyour goals and target audience
  41. 41. A Plan That WorksStep 3: Build Your Audience
  42. 42. A Plan That Works: AudienceAudience: Build During Use Join LinkedIn Groups; makepersonal connectionsUse hashtags and mentions intweets Beware of offers that‘guarantee’ immediate fans orfollowers
  43. 43. A Plan that WorksStep 4: Develop Content
  44. 44. A Plan That Works: Content#1: Brainstorm by asking questionsWhat value can I provide? How can Ieducate my audience?What’s timely and relevant?What’s interesting about my business?#2: Write Down Your Goals#3: Align Brainstorm w/Goals
  45. 45. A Plan That Works: ContentContent ExampleNYC Luxury ApartmentsShort-Term Goals:#1: Establish Credibility#2: Drive Traffic to Website#3: Increase Engagement
  46. 46. A Plan That Works: ContentGoal: Establish credibility
  47. 47. A Plan That Works: ContentGoal: Drive Traffic to the Website
  48. 48. A Plan That Works: ContentGoal: Increase engagement
  49. 49. A Plan That Works: ContentContent GuidelinesShorter and punchier is betterKnowledge is powerEngage the audienceReveal ‘human side’ of businessUse sales pitches sparinglyProofread content
  50. 50. A Plan That WorksStep 5: Execute & Evaluate
  51. 51. A Plan That Works: ExecuteExecute the PlanAssign responsibilitiesMonitor channelsEngage/respondPut a plan in place for handlingnegative feedback
  52. 52. A Plan That Works: EvaluateEvaluate the PlanWhat worked? What didn’twork?What can & should you shift?What should the next 90 dayslook like?
  53. 53. Need More Direction?bit.ly/smb-guide
  54. 54. Questions
  55. 55. Website and Blog:StrellaSocialMedia.comFacebook:Facebook.com/StrellaSocialMediaTwitter:Twitter.com/RachelStrellaLinkedIn:LinkedIn.com/in/RachelStrellaConnections and Resources