Personal branding in a social media world

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This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.

Published in: Career

Personal branding in a social media world

  1. 1. Your Personal Brand in a Social Media World<br />Shane Haggerty<br />Marketing & Communications Coordinator<br />Ohio Hi-Point Career Center<br />Sociallearninglab.com<br />
  2. 2. Your Personal Brand in a Social Media World<br />What is <br />Personal Branding?<br />
  3. 3. Your Personal Brand in a Social Media World<br />Brand is a collection of attributes that other people associate with a company, product or PERSON<br />
  4. 4. Your Personal Brand in a Social Media World<br />The process by which we market ourselves to others.<br />
  5. 5. Your Personal Brand in a Social Media World<br />Who exactly is a Personal Brand?<br />
  6. 6. Your Personal Brand in a Social Media World<br />
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  18. 18. Your Personal Brand in a Social Media World<br />Why it matters (or does it)?<br />
  19. 19. Your Personal Brand in a Social Media World<br />Social Media & Technology <br />Make It Matter<br />
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  21. 21. Your Personal Brand in a Social Media World<br />>Your Career<br />>Lead Generation<br />>Professional Development<br />>Networking<br />>Your Ideas<br />>Idea Generation<br />
  22. 22. Your Personal Brand in a Social Media World<br />“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”<br />
  23. 23. Your Personal Brand in a Social Media World<br />My Personal Brand Experience<br />
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  27. 27. Your Personal Brand in a Social Media World<br />>Grown my professional network<br />>Allowed me to conduct business easier<br />>Created a niche expertise<br />>Created speaking opportunities<br />>Generated ideas for work<br />>Created a forum to share<br />
  28. 28. Your Personal Brand in a Social Media World<br />How can you build your Personal Brand?<br />
  29. 29. Your Personal Brand in a Social Media World<br />Discover Your Brand<br />“Your self-impression=<br />How people perceive you”<br />
  30. 30. Your Personal Brand in a Social Media World<br />Have you Googled yourself yet?<br />
  31. 31. Your Personal Brand in a Social Media World<br />
  32. 32. Your Personal Brand in a Social Media World<br />Create Your Brand<br /><ul><li>Business Card
  33. 33. Resume/CV
  34. 34. Blog/Website
  35. 35. Social Media Profiles</li></li></ul><li>Your Personal Brand in a Social Media World<br />While building your personal brand, allocate 85% of your time to behind-the-scenes work and allow 15% for public-facing activities.<br />
  36. 36. Your Personal Brand in a Social Media World<br />
  37. 37. Your Personal Brand in a Social Media World<br />My Advice:<br />Let Your Work Build Your Personal Brand<br />Don’t Ever Speak Negatively About Your Work/Colleagues<br />Don’t Let Politics/Personal Opinions Dominate Your Online Conversation<br />Always Be Yourself<br />
  38. 38. Your Personal Brand in a Social Media World<br />CONNECT WITH ME<br />Sociallearninglab.com<br />shaggerty@ohp.k12.oh.us<br />Twitter.com/shaggerty<br />Facebook.com/shaggerty<br />

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