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Personal Branding 101 2014 Update
The document presents a workshop on personal branding, focusing on professional communication, personal mission statements, and strategies for managing one's brand both online and offline. Participants are encouraged to clarify their identity, goals, and audience while exemplifying their personal brand consistently across various channels. Practical tools and examples are provided to help attendees develop and promote their personal brand effectively.
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Personal Branding 101 2014 Update
- 1. Personal Branding 101 Dara Murray www.daralainemurray.com about.me/daramurray @Dara_Laine
- 2. How to interactduring the presentation Hashtag: #PAMDbrand Me: @Dara_Laine PAMD: @PublicAlliesMD and PANO: @PublicAllies
- 3. Objectives Understand businessand professional communication as it relates to personal branding Understand how personal branding relates to professionalism Familiarize themselves with strategies for managing their personal brand Begin creating their own personal brand using online and offline tools #PAMDbrand participants will…
- 4. Workshop Outline Welcomeand Energizer Professional Communication Personal Mission Statements Personal Branding Break Action Plan Reflection Questions #PAMDbrand
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- 7. First thing’s first…professional communication • Express yourself clearly, directly, & concisely • Listen actively • Contact during regular business hours •Leave emojis and “!” out • Who, What, Where, When, & Why • Ask open ended question • Don’t be a naysayer • Consider communication preference • Spell-check, proof read, edit #PAMDbrand
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- 9. Personal Mission Statement Identify core values Identify goals Action words Mission Statement #PAMDbrand
- 10. Identify Core Values Achievement, Fame, Love, Advancement, Leadership, Money, Power, Family, Community, Religion Hardworking, Industrious, Family- Oriented, Friendly, Outgoing, Contemplative, Analytical, Honest Identify Your Goals Career Aspirations, Volunteer Interests, Ways to make a Social Impact Action Words Appreciate, Construct, Enliven, Perform, Renew, Urge, Work Write your Mission Statement #PAMDbrand
- 11. Personal Mission StatementExamples • My mission is to give, for giving is what I do best and I can learn to do better. • My mission in life is to serve, support, and love my family friends, and community in a way that is inclusive, compassionate, and filled with integrity. • I want to wake up every day with the courage to bring my true self to every situation and the commitment to impact others by living authentically and purposefully. I will spend my life passionately advocating for women and girls. I seek fulfillment in my career and community ambitions and will accomplish this by releasing all fears and self-imposed burdens of others’ expectations of me. I will be bold, take chances, and stand up for myself. I will take care of my physical and emotional well-being while continuing to increase my self-awareness and remaining empathetic to those around me. Most importantly, I will never stop growing, learning, laughing or loving; and I will write, read, and run to my heart’s content until my last living day. And when that day comes, I hope that I would have given the world a meaningful reason to celebrate my life. #PAMDbrand
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- 13. Gallery Walk: Whatis personal branding? Personal Brand Personal Branding
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- 19. Three C’s Be clear about who you are, who you are not & your target audience Know your “competitors” Distinguish your brand Clarity #PAMDbrand
- 20. Same brandmessage across all Three C’s communication channels If your personal brand varies your audience will be confused Consistency #PAMDbrand
- 21. Three C’s Strong brands are always visible to their target audience Monitor your brand through social media and networking Use the tools covered in presentation to reinforce your brand online & offline Constancy #PAMDbrand
- 22. Write down everyword that comes to mind when you think about: YOU!
- 23. Brainstorm Your Brand #PAMDbrand
- 24. Personal Brand Examples I help individuals and companies make the most of talent. I work as part of the team. I am a straight shooter who isn’t afraid to have the tough conversations. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic—allowing for creativity and change with a strong focus on foundation and implementation. I am an executive with special skills in strategic planning, team leadership, creative problem solving and analysis. I had twenty years of management experience in the for profit world before changing careers, coming into the nonprofit world and focusing on organization development and community social service. I value creativity, relationships, and celebrating the successes of others. Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance. #PAMDbrand
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- 27. Tools for yourPersonal Brand Think Local You won’t be famous Find your niche Career Community Email Address Real, full name First.Last@gmail.com Twitter LinkedIn Instagram Business Cards Events #PAMDbrand
- 28. Twitter Real name Great photo Tweet often 3 to 5 times daily Be specific Remember your niche Engage in conversation Follow thought leaders Participate in twitter chats
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- 31. LinkedIn Join today Real, full name Great photo Fill out completely Write and ask for recommendations Join and participate in groups Connect with colleagues Awesome headline #PAMDbrand
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- 33. Instagram • Followothers in your field and network • Keep your profile consistent • Post visually stimulating images • Quality beats quantity • Share to other social networks • Use hashtags, but wisely • Link to your landing page • Keep it professional • Engage when someone comments #PAMDbrand
- 34. Business Cards Yourname Your title, tagline, or motto Blog address Email address Phone number Social networks #PAMDbrand
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- 36. Offline Personal BrandingActivities Attend a conference Speak at an event Volunteer Alumni network Informational interviews #PAMDbrand
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