Social Media is one of the most important engagement channel and branding platform. As digital era puts companies and brands in a tight spot, apart from loss of sensitive data and huge compliance penalties, enterprises are facing constant concerns in monitoring and complying with the wide variety of social media regulations. In the umbrella of organizational security responsibilities, brand protection is an endless moving target. A well-defined and robust Social Media monitoring framework with workflow management capabilities enables you to continuously monitor social media channels, detect non-compliant information and ensure only accurate content is published on social media.

1. Social Media Compliance: Imperative for
Brand Protection in the Digital Era
with Rachel Strella
www.strellasocialmedia.com

2. Today’s Agenda
The Impact of Social Media on Brand in
the Digital Era
Is Social Media Monitoring a
Continuous Task
Guidelines to Verify Social Media
Compliance

3. Part I: The Impact of Social Media On
Brand In The Digital Era

4. Impact of Social Media in Digital Era
Social media is a two-way form of communication

5. Impact of Social Media in Digital Era
Communication in real-time poses a challenge

6. Impact of Social Media in Digital Era
Social media presents unique risks

7. Impact of Social Media in Digital Era
A social media policy is necessary

8. Impact of Social Media in Digital Era
Practical and positive use of live communication

9. Impact of Social Media in Digital Era
Fun use of live communication

10. Impact of Social Media in Digital Era
The downside of real-time communication

11. Impact of Social Media in Digital Era
Real-time communication is instant

12. Impact of Social Media in Digital Era
Human errors occur with live communication

13. The biggest risk is doing nothing
Impact of Social Media in Digital Era

14. Part II: Is Social Media Monitoring
A Continuous Task

15. Risks
• Compliance
• Reputation
• Fraud and brand identity
• Third party
• Employee
• Privacy
• Operational and security
Is Social Media Monitoring Continuous

16. From July 2013 to July 2014, the average
Fortune 100 firm had…
• 320 social media accounts
• 500,000 posts
• 1,159 employees posting
Is Social Media Monitoring Continuous

17. Assuming one minute of review per message,
the average Fortune 100 company would spend
8,333 hours per year on a compliance review.
Is Social Media Monitoring Continuous

18. Banks using social media
for consumer complaints
Is Social Media Monitoring Continuous

19. New rules from FFEIC:
A financial institution should have a risk
management program that allows it to identify,
measure, monitor, and control the risks related
to social media.
Is Social Media Monitoring Continuous

20. Failing to monitor social media posts could
also result in some serious consequences
Is Social Media Monitoring Continuous

21. Part III: Guidelines to Verify
Social Media Compliance

22. It’s critical to establish a risk management program
Compliance Guidelines

23. A risk management program should include:
Compliance Guidelines
• Roles and responsibilities
• Policies that address risks
• A process for managing third party
providers
• An employee training program
• A process for monitoring social media sites
• Audit and compliance functions
• Reporting standards

24. Companies with the right solutions can utilize
social media in a secure environment
Compliance Guidelines

25. Real-time monitoring technology can:
• Monitor networks
• Capture conversations about the company
• Trace and report customer complaints
• Set keyword searches and post limits
Compliance Guidelines

26. It’s time to eliminate fear
Compliance Guidelines

27. Social media is a valuable and cost-effective tool,
but it comes with responsibilities. Ensure your
company is protected.
In closing…

28. Rachel Strella
Owner, Strella Social
Media
Website:
www.strellasocialmedia.com
Email:
rachel@strellasocialmedia.com
Twitter:
@RachelStrella