Social Media and The job search for those with disabilities
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This document discusses how social media can help deaf and hard of hearing individuals overcome limitations and level the playing field. It defines social media as online conversations that allow users to share information widely. Setting up profiles on LinkedIn and Twitter is recommended to connect with others and find common ground. Building an online community through relevant hashtags can help with job searching and providing support. Questions about getting started with social media are addressed.
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Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful.
Let’s break this down further into the steps you need to take in order to achieve your social media ROI.
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You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business!
In Twitter 201, learn:
How to find your niche and voice on Twitter
Ways to use content, hashtags, and mentions to gain momentum
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Creating an optimal LinkedIn profile
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Staying TOMA with relevant content
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o Marketing for the B2C and the B2B
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o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
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Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
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Most of us are now using social media platforms like Facebook socially. We post about our lives, read news and interact with our friends. However, promoting your business on Facebook is another thing entirely. How do you interact with current and potential students? What content should you be posting? How can I measure what I'm doing and create a budget that works for my school?
Social media strategist, content specialist and principal of Social Victory Marketing, David Walmsley, will show you 10 insider marketing tips to start effectively using Facebook to promote your Martial Arts school. Learn how to boost retention, create brand ambassadors and attract new students, through the effective use of social media.
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Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this presentation, discover the relationship between your personal and business brand, how to establish an optimal brand image, and how to maintain your online presence via social media.
Learn how about the personal brand of 2016 presidential candidates, the branding of past candidates, the relationship between social media and your personal brand, and how to optimize your brand online. For wedding professionals, learn the top three things you can do to enhance your personal brand.
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This presentation is not really about social media or fundraising. Yes, you read that correctly. It’s not about social media, fundraising or even technology because social media is only a tool to communicate and fundraising is only an outcome to a goal-driven plan. What we will discuss are principals that you already know and employ to attract donors as well as how you can accelerate awareness for attracting a new audience of potential donors. In fact, you may decide to rethink your current approach to fundraising efforts, but not because you’ve been doing it wrong – but, rather because you’ve been doing it right. Social media will be built into this discussion, but only as a means to establish or enhance what’s core to success on any front…relationships!
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I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, there are things that I advise every business – regardless of their goals, their target or their industry.
Social Media Compliance: Imperative for Brand Protection
Social Media is one of the most important engagement channel and branding platform. As digital era puts companies and brands in a tight spot, apart from loss of sensitive data and huge compliance penalties, enterprises are facing constant concerns in monitoring and complying with the wide variety of social media regulations. In the umbrella of organizational security responsibilities, brand protection is an endless moving target.
A well-defined and robust Social Media monitoring framework with workflow management capabilities enables you to continuously monitor social media channels, detect non-compliant information and ensure only accurate content is published on social media.
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The Do's and Dont's of Social Media for Associations - Holland Association Sy...
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop
Holland Association Symposium Lecture 3:
The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online!
Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands
Date: 29 Nov 2013, 10:45 - 11:45
Description:
Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing!
Article related to session in EIBTM Daily:
Build your community online, but make sure it has a purpose first
If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!).
Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.
Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.
Read the full article in the EIBTM Daily or on the HCIBS Blog
Social Networking For Non Profits
This document provides guidance on using social networking for nonprofits. It discusses listening to target audiences online through tools like Google Alerts and Twitter searches. It recommends engaging audiences by sharing stories, partnering with influencers, and building trust. Metrics for measuring engagement are also presented, such as Bit.ly, Google Analytics and Facebook Insights. Finally, ways to release value to audiences through sites like Kiva and Pepsi Refresh are described. The overall document outlines a strategy for nonprofits to utilize social networking.
Social Media 101 Walnut Grove Business Association
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Being Social: How to Start and Maintain Your Online Presence
Maintaining your online presence using social media requires forethought, intent and action. During this session, learn steps you can take to immediately develop and promote your and your organization’s presence. Hands-on exercises will help you develop “your voice” and message, and put yourself in touch with those at the forefront of your practice area. Since being “out there” has its risks, we will also deal with the issues of privacy and reputation management. Participants should be ready to use their existing social media accounts during the session or setup new accounts, in order to get the most out of the workshop.
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-Construct an online presence with an eye toward increasing your reputation.
-Build a professional presence that helps you and your organization have an increased number of connections.
-Understand how to define and maintain your online privacy.
-Better integrate social media into everyday life and work events.
Intended Audience: This workshop is geared for those interested in creating or improving their online presence.
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The document provides tips and guidance for connecting with SAP on social media in Asia Pacific Japan (APJ), including trends in social media use in APJ, best practices for social media success, how to use platforms like Twitter, Facebook, LinkedIn, and YouTube to engage with SAP communities. It also provides lists of relevant hashtags, conferences, and people to follow on social media to find useful content and stay connected to discussions about SAP and analytics.
Ideastalk_General
This document discusses what makes a good idea and how to get ideas noticed. It provides examples of good ideas like online field trips and charity campaigns. It outlines criteria for evaluating ideas such as being true to your brand and achievable. It emphasizes the importance of involving your audience for feedback and making ideas feel real through prototypes. Finally, it recommends pitching ideas simply through emotion and starting the conversation before the formal pitch.
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7 Things You Should Be Doing On Social Media
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
Inform, Organize, and Persuade in a The Digital Age
In today’s interconnected world, communications strategies and tactics are changing by the minute. Social media has become a key communication channel that allows you to define your personal or business brand in a space where consumers, policymakers and others are having conversations. Take the lead in cultivating your presence – in your own words, with your own stories – so that others will not have the opportunity to do it for you. This seminar will explore how a strategic, creative and cultivated social media presence can help you raise the profile of your organization, and get you noticed – in all the right ways!
You’ve dipped your toes in the social media
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Social Media and The job search for those with disabilities
- 1. Social Media & You Rachel Strella & Jigar Patel
- 2. Rachel Strella Rachel Strella Owner Central PA Webster, LLC
- 3. Jigar Patel Jigar Patel Instructional Media & Communications Specialist Tuscarora Intermediate Unit
- 4. Rachel and Jigar: Introduction and Background CILCP
- 5. Addressing Limitations: What’s Real and What’s Not? CILCP
- 6. Addressing Limitations Truth or Myth? Being Deaf or HOH is a Disability CILCP
- 7. Addressing Limitations Truth or Myth? Being Deaf or HOH is a Makes People Not Want to Hire Me CILCP
- 8. Addressing Limitations Truth or Myth? Being Deaf or HOH Excludes Me From Certain Things CILCP
- 9. Addressing Limitations Truth or Myth? Being Deaf or HOH Makes It Harder to Get a Job CILCP
- 10. Addressing Limitations All of these things can be overcome! How?? Social Media! CILCP
- 11. But, What Is SOCIAL MEDIA? CILCP
- 12. What Is Social Media? Facebook LinkedIn Twitter YouTube Blogs Google+ CILCP
- 13. What Is Social Media? It’s about sharing! Think: Campfire or Tradition CILCP
- 15. What Is Social Media?
- 16. What Is Social Media? Social media is an online conversation with the power to reach many people. CILCP
- 17. Leveling the Playing Field Social Media Breaks Down the Real AND ‘Not Real’ Limitations CILCP
- 18. Leveling the Playing Field Bottom Line: On Social Media, No One Knows You Have Hearing Difficulty, Unless You Tell Them! CILCP
- 19. Leveling the Playing Field People Will Get to Know YOU as a “Person” First! CILCP
- 20. The Internet
- 21. How Do I Get Started ? CILCP
- 22. Getting Started Determine Goals What are you trying to do? CILCP
- 23. Getting Started Decide Which Social Media Channels Can Help You Achieve Your Goals Which channels will help you with what you are trying to do? CILCP
- 24. Getting Started Set-up profiles If you aren’t sure which channels, I would set-up LinkedIn and Twitter CILCP
- 25. Getting Started LinkedIn Tips Include a photo Include skills and past work experience Join groups Start connecting CILCP
- 26. Getting Started CILCP
- 27. Getting Started Twitter Include a short bio with short phrases Include a photo Start to follow others Monitor conversations CILCP
- 28. Getting Started CILCP
- 29. Getting Started Connect with others Find common ground Start the conversation CILCP
- 30. Getting Started Be careful with Facebook Do you have a Facebook account? Be careful with information you’re sharing! CILCP
- 31. Building An Online Community Establish your Social Capital Circle of Knowledge Engage don’t shout CILCP
- 32. Building a Community For the job search: #HFchat #Entrychat #JobHuntChat #CBJobChat CILCP
- 33. Building a Community For the disability: Share resources and common interests Work opportunities Support CILCP
- 34. Monetizing SM Establish a Self-Brand Avoid Noise Engage Content/Product is King CILCP
- 35. Questions?! How can we help? CILCP
- 36. Connect with Rachel! Blog: bit.ly/cpawebsterblog Facebook: facebook.com/cpawebster Twitter: twitter.com/cpawebster Email: rachel@centralpawebster.com CILCP
- 37. Connect with Jigar! LinkedIn: linkedin.com/in/jigarjpatel Twitter: twitter.com/jigar_patel Email: jpatel@tiu11.org CILCP