Personal Branding 4 Algonquin Alumni

413 views

Published on

This presentation was given at Algonquin College at their first Alumni event on November 19th.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
413
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Personal Branding 4 Algonquin Alumni

  1. 1. Developing Your Personal Brand
  2. 2. Let’s Talk Impressions
  3. 4. Audience Survey
  4. 5. <ul><li>Recruiting Evolution </li></ul>Desktop Publishing & Mail Job Portals & email Social Media
  5. 6. <ul><li>It’s Inevitable </li></ul>
  6. 7. <ul><li>Unfair Characterization </li></ul>
  7. 8. Shape Your Brand
  8. 9. <ul><li>Career Development </li></ul><ul><li>The web is transforming all forms of exchange </li></ul><ul><li>On-going branding opportunity </li></ul><ul><li>New opportunities to connect and differentiate </li></ul>To Create Connections
  9. 12. <ul><li>Meet the basic job requirements </li></ul><ul><li>Have a clear message </li></ul><ul><li>Looking for quality candidates that can illustrate </li></ul><ul><ul><li>Initiative, </li></ul></ul><ul><ul><li>Passion, and </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><li>Recruiters Perspective </li></ul>
  10. 13. What goes into your online brand?
  11. 14. <ul><li>The sum of… </li></ul><ul><li>messaging </li></ul><ul><li>visual elements </li></ul><ul><li>personality </li></ul><ul><li>promise of value </li></ul><ul><li>ongoing actions and behaviour </li></ul><ul><li>What is a Brand? </li></ul>
  12. 15. <ul><li>The sum of… </li></ul><ul><li>messaging </li></ul><ul><li>visual elements </li></ul><ul><li>personality </li></ul><ul><li>promise of value </li></ul><ul><li>ongoing actions and behaviour </li></ul><ul><li>What is a Brand? </li></ul>
  13. 17. <ul><li>The End Game </li></ul><ul><li>Personal Brands strive to build </li></ul><ul><li>trust </li></ul><ul><li>connections </li></ul><ul><li>sustained relationships </li></ul>
  14. 18. <ul><li>A business would never launch a product without; </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Strategy and </li></ul></ul><ul><ul><li>A plan </li></ul></ul>Where to Begin
  15. 19. Put Your Hands on the Wheel
  16. 20. Our Methodology
  17. 21. <ul><li>5 Steps to Get You Moving </li></ul>
  18. 22. <ul><li>Ongoing commitment to think and be strategic </li></ul><ul><li>Step One </li></ul>What are my key personality traits? What are my greatest strengths? What do I have to offer? What do I need to learn? How am I unique compared to others? How can I display my initiative, passion and leadership skills? What’s my target & what steps am I taking to move towards that goal? How can I help solve business problems?
  19. 23. <ul><li>What are your keywords and can you prove them? </li></ul><ul><li>Step Two </li></ul>Creative & innovative Entrepreneur Community Builder Passionate Leader/Mentor
  20. 24. <ul><li>Get in the Game! </li></ul><ul><ul><li>Initiative </li></ul></ul><ul><ul><li>Passion </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><li>Step Three </li></ul>
  21. 25. <ul><li>Use an online platform to develop your online brand </li></ul><ul><li>Step Four </li></ul>
  22. 26. <ul><li>Be authentic & ready to help </li></ul><ul><li>Step Five </li></ul>
  23. 27. <ul><li>1) Ongoing commitment to think and be strategic </li></ul><ul><li>2) Your 5 keywords and proof </li></ul><ul><li>3) Get in the Game! </li></ul><ul><li>4) Use an online platform & tools to develop your brand </li></ul><ul><li>5) Be authentic and ready to help solve problems </li></ul><ul><li>What Actions Can You Take? </li></ul>
  24. 28. Kelly Rusk, PR 2006
  25. 29. <ul><li>Ottawa Initiatives </li></ul>
  26. 30. <ul><li>Personal Branding Resources </li></ul><ul><li>Gary Vaynerchuck </li></ul><ul><li>Mitch Joel </li></ul><ul><li>William Arunda </li></ul><ul><li>Seth Godin </li></ul>To Create Connections
  27. 31. <ul><li>Read our blog http:// blog.whyhire.me </li></ul><ul><li>Follow me on Twitter @pattichurch </li></ul><ul><li>Learn more about me or to contact me go to www.whyhire.me/patti_church </li></ul><ul><li>Just Google me and we will connect! </li></ul><ul><li>Let’s Stay in Touch </li></ul>

×